Marketing in Uncertain Times, Online Reviews and Campaigns That Connect

Telling Your Story Amidst AI, Zero-Click Search and Tough Competition

Consumers are holding brands to a higher standard when it comes to AI-generated content. Search traffic is reaching fewer websites than ever. And standing out in a market where larger competitors have more resources takes a sharper story, not just a bigger budget. These aren't entirely new challenges, but they're becoming more pressing. In this episode of OUTdrive, President and CEO Megan Hartman walks through what brands can do about each one: * New York's new AI performer disclosure law and the consumer expectations driving it, and what both mean for how brands handle AI in their creative work * New research on zero-click search and bot traffic, and how brands should think about visibility beyond Google clicks * Etsy's new "Shop Other Jeffs" campaign as a sharp example of competing on craft and quality rather than scale, with a strategy smaller brands can apply in their own markets Find more insights through our articles, podcast episodes and case studies at ecallis.com.

Lessons From Google's Search Overhaul, Email Marketing And The World Cup

This month on OUTdrive, President and CEO Megan Hartman covers three timely marketing topics impacting how brands show up and connect with their audiences: * Google just announced its biggest change to search in 25 years, and it affects how every business gets found online. * Email remains one of the strongest marketing channels you can build, and AI is starting to change what it takes to stand out in the inbox. * With the World Cup coming to Kansas City, there's a clear lesson in why showing up locally and personally is what wins. Find more insights through our articles, podcast episodes and case studies at ecallis.com.

Marketing in Uncertain Times, Online Reviews and Campaigns That Connect

This month on OUTdrive, President and CEO Megan Hartman tackles three insights for business owners and marketing leaders to consider: * How to keep your brand visible when economic pressure makes it tempting to cut back * How to turn your online reviews into a competitive advantage * And what three recent campaigns, from outer space to expired medicine, can teach us about marketing that resonates. If your business is navigating economic uncertainty or looking for practical ways to strengthen your brand right now, this episode is worth your time. Find more insights through articles, podcast episodes and case studies at ecallis.com.

AI Copyright Risks and TikTok's Growing Role in Search

This month on OUTdrive, President and CEO Megan Hartman covers two aspects of digital marketing we're discussing right now: * What brands need to understand about AI-generated content and copyright, and why human involvement in your creative process matters more than ever * How TikTok is growing as a search and discovery tool, and where things stand with the platform's U.S. ownership Whether you're leaning on AI to produce content or deciding if TikTok belongs in your social media mix, this episode gives you the context to make smarter marketing decisions.

Stay Visible with Video, AI Ads and Web Accessibility

This month on OUTdrive, President and CEO Megan Hartman covers three trends we're discussing with clients right now: * Why long-form video is a valuable content format for search visibility and brand trust * What early ads inside AI search and chat tools could mean for brands * Why website accessibility is a must-have for compliance and user experience Avoid getting caught off guard in the fast-paced world of marketing. Tune in to this episode to keep your business ahead of the curve.