Outlier Growth

Messaging 101

12 min · 22. feb. 2024
episode Messaging 101 cover

Description

An incredible business is useless if no one hears about it. And it’s frustrating when customers hear your message, but it doesn’t resonate. We turn strangers into superfans through messaging. That’s content. Emails. Posts. Ads. etc Any words you share online that explain how awesome you are. So today we’ll cover: • What words should you use to get customers raving about your business? • When do you send it to them? • How do you send them messages (ads, socials, email, SEO)?

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