The Spreadsheet Blindspot

Saltwater Sauna - Brand Appraisal #001

Scott Morgan, founder of Parallax Thinking, provides a detailed review of the Saltwater Sauna website, highlighting its strengths and areas for improvement. He emphasizes the importance of brand consistency, customer experience, and the impact of website design on customer perception. Takeaways * Brand consistency is crucial * Customer experience is impacted by website design

The Spreadsheet Blindspot

The conversation explores the value of creative decisions in business, emphasizing the impact of expensive choices, the challenge of justifying costs, the limitations of traditional measurement tools, and the importance of preserving the value of creative decisions.