Paris Talks Marketing

Ep. 65 - Re-inventing the Customer Lifecycle with Wayne McCulloch, CCO at Walkme

32 min · 14. apr. 202232 min
episode Ep. 65 - Re-inventing the Customer Lifecycle with Wayne McCulloch, CCO at Walkme cover

Description

We discuss why SaaS companies need to move beyond the old-school approach to a marketing organization and what that means for how we bucket our marketing efforts, compensate/bonus our teams, and leverage FPD to understand the customer experience.

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