Cover image of show Penny Linn Podcast

Penny Linn Podcast

Podcast by Krista LeRay

English

Business

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About Penny Linn Podcast

From the desk of our CEO & Founder Krista LeRay we welcome you to the Penny Linn podcast. Tune in every Friday to hear about all things needlepoint, Penny Linn, running a small business and more.

All episodes

19 episodes

episode And Away We Go! Sydney, The Checkered Canvas | Penny Linn Podcast artwork

And Away We Go! Sydney, The Checkered Canvas | Penny Linn Podcast

In this episode of The Penny Linn Podcast, things start a little differently — Krista is on vacation, so her mom steps in to kick off the episode with a special guest intro before handing things over. Then, Krista is joined by Sydney, the founder of The Checkered Canvas. Our newest addition to the Penny Linn Collective, whose path to needlepoint is anything but traditional. From growing up riding horses to nearly pursuing pre-med, she shares how she unexpectedly found her way into canvas design — and turned a creative hobby into a business. Together, they chat about: * Turning niche interests (like equestrian life and Formula 1) into designs * The “why not make it a canvas?” mindset * Building confidence as a new designer They also dive into the stories behind her designs and how following your interests — even the unexpected ones — can lead to something much bigger.

17 Apr 2026 - 55 min
episode Didn't You Quit This Job? With Bridget, Our Senior Manager of Licensing & Logistics | Penny Linn Podcast artwork

Didn't You Quit This Job? With Bridget, Our Senior Manager of Licensing & Logistics | Penny Linn Podcast

In this episode of The Penny Linn Podcast, Krista records live from New York City, sharing a behind-the-scenes look at Penny Linn’s Times Square billboard and a sneak peek at the upcoming NYC storefront! Then, she’s joined by Bridget, Senior Manager of Licensing and Logistics and one of Penny Linn’s earliest team members. Bridget shares her journey from advertising to joining Penny Linn in its early days, her transition to a remote role, and how she’s grown into overseeing wholesale, buying, the collective, and licensing. They chat about what it really takes to run a fast-growing business behind the scenes, balancing big ideas with execution, and why every team needs someone willing to say “no.” This episode is a candid look at the operations side of Penny Linn — and the people who make it all happen.

13 Apr 2026 - 47 min
episode She's a Witch! Stephanie, Spellbound Stitchery | Penny Linn Podcast artwork

She's a Witch! Stephanie, Spellbound Stitchery | Penny Linn Podcast

In this episode of The Penny Linn Podcast, Krista kicks things off with a quick life and business update, recapping the recent Mackenzie-Childs launch and sharing a behind-the-scenes look at prepping for Penny Linn’s New York City store opening — including a Times Square billboard moment. Then, she’s joined by Stephanie, founder of Spellbound Stitchery, for a conversation about building a creative business that doesn’t follow the rules. Stephanie shares how she went from working in local government to designing needlepoint canvases full time after COVID, starting with custom work and eventually creating a brand known for its bold, witchy, and unconventional designs. They chat about designing for a niche audience, trusting your creative instincts, and why staying true to your style — even when it doesn’t fit the traditional mold — can be your biggest advantage. This episode is a fun mix of creativity, business, and a little bit of magic. ✨

3 Apr 2026 - 1 h 9 min
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