How To Do B2B Video Right (According To Us)

How To Do B2B Video Right (According To Us)

B2B video isn't new anymore. The excuse of "we're just trying it" is gone. In this episode of Permission to Rant, we get opinionated about the state of B2B video — who's raising the bar, who's not, and five commandments every brand should tattoo on their content strategy. From Corporate Natalie to ClickUp's Hollywood actors to the brands still copy-pasting movie scenes and calling it creative — nothing is off limits. Cool list. Ick list. Five rules. No filter. If you've ever watched a B2B video and physically cringed, this one's for you. Come rant with us. Permission to Rant is a marketing podcast about B2B marketing, storytelling strategy, AI in marketing, and fixing broken content systems. Hosted by Penny and Nike from Contentoo. Subscribe for bi-weekly episodes. YouTube [https://www.youtube.com/@Contentoo-platform] LinkedIn [https://www.linkedin.com/company/contentoo/posts/?feedView=all] Website [https://www.contentoo.com/] Penny Warnock [https://www.linkedin.com/in/penny-warnock/] Nike Pucci [https://www.linkedin.com/in/nike-pucci-%F0%9F%A7%9A%F0%9F%8F%BB%E2%80%8D%E2%99%80%EF%B8%8F-3862611a0/]

10 Things We Hate About Marketing

B2B marketers have a lot of feelings. This is that episode. In this episode of Permission to Rant, Nike and Penny discuss ten frustrations, pet peeves, and uncomfortable truths that every content marketer recognises but rarely admits. From being treated as the office arts and crafts department, to LinkedIn gurus making everything worse, to getting zero credit for the pipeline marketing spent months building. No filter. Listener confessions included. If you've ever been asked to design the bathroom signage, this one's for you.  Come rant with us. Permission to Rant is a marketing podcast about B2B marketing, storytelling strategy, AI in marketing, and fixing broken content systems. Hosted by Penny and Nike from Contentoo. Subscribe for bi-weekly episodes. YouTube [https://www.youtube.com/@Contentoo-platform] LinkedIn [https://www.linkedin.com/company/contentoo/posts/?feedView=all] Website [https://www.contentoo.com/] Penny Warnock [https://www.linkedin.com/in/penny-warnock/] Nike Pucci [https://www.linkedin.com/in/nike-pucci-%F0%9F%A7%9A%F0%9F%8F%BB%E2%80%8D%E2%99%80%EF%B8%8F-3862611a0/]

To MQL or Not to MQL — The B2B Marketing Debate (Spoiler: It's Complicated)

Should content marketing own MQL targets? We assigned sides, things got heated, and then they got interesting. In this episode of Permission to Rant, Thomas and Penny go head to head on one of B2B marketing's most loaded debates — whether marketing should be accountable for MQLs. Thomas is for it. Penny is against it. Nike referees. We get into what an MQL actually means, why the definition matters more than the metric, and what happens when sales and marketing finally get in the same room about it. Spoiler: they end up agreeing. Kind of. Come rant with us.

So You Want to Do Thought Leadership

Most B2B marketers know thought leadership matters.  Few know how to actually build a program that sticks. In episode 7 of Permission to Rant, we make the case for expert-led content and EGC (employee-generated content) in an era of AI-generated everything — and walk through a practical framework for building a thought leadership program your team will actually follow. We get into how to pitch it internally, why you should give people a niche, not a brief, and why consistency beats virality every single time. If you've been putting off your personal brand or struggling to get leadership to show up online, this one's for you. Come rant with us. Permission to Rant is a marketing podcast about B2B marketing, storytelling strategy, AI in marketing, and fixing broken content systems. Hosted by Penny and Nike from Contentoo. Subscribe for bi-weekly episodes. YouTube [https://www.youtube.com/@Contentoo-platform] LinkedIn [https://www.linkedin.com/company/contentoo/posts/?feedView=all] Website [https://www.contentoo.com/] Penny Warnock [https://www.linkedin.com/in/penny-warnock/] Nike Pucci [https://www.linkedin.com/in/nike-pucci-%F0%9F%A7%9A%F0%9F%8F%BB%E2%80%8D%E2%99%80%EF%B8%8F-3862611a0/]

Everybody's So Creative! A Guide to Pitching Ideas

Most creative ideas don't die because they're bad. They die because they were pitched wrong. In this episode of Permission to Rant, we make the case for leading with the problem, not the concept — and break down exactly how to get a brave idea approved when the room isn't convinced yet. We get into how to read your stakeholder, how to structure your pitch, and what nobody tells you about winning the yes. If you've ever watched a good idea get shot down because you couldn't defend it under pressure, this one's for you. Come rant with us. Permission to Rant is a marketing podcast about B2B marketing, storytelling strategy, AI in marketing, and fixing broken content systems. Hosted by Penny and Nike from Contentoo. Subscribe for bi-weekly episodes. YouTube [https://www.youtube.com/@Contentoo-platform] LinkedIn [https://www.linkedin.com/company/contentoo/posts/?feedView=all] Website [https://www.contentoo.com/] Penny Warnock [https://www.linkedin.com/in/penny-warnock/] Nike Pucci [https://www.linkedin.com/in/nike-pucci-%F0%9F%A7%9A%F0%9F%8F%BB%E2%80%8D%E2%99%80%EF%B8%8F-3862611a0/]