Persuasion by the Pint

432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino

On this episode, we welcome Carlos Tribino [https://www.themachine.biz/our-team/] to the show. Carlos is CEO of The Machine [https://www.themachine.biz/], a company that builds influential brands with emotional connections. Carlos’s claim to fame is turning Juan Valdez into one of Fast Company’s 10 most iconic brand characters in history. Some of the brands he helped are Ferrari, Giorgio Armani, MTV, Guinness, WebMD, GiftCards.com, Walt Disney, and Chivas Regal, to name a few. You can learn more about their company at https://www.themachine.biz [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEhMYmlhb2tXUEllZHR3bUxxYW5QdEw2ejRtZ3xBQ3Jtc0trVXZRZzRpNC1uQXZXQ1EyRlM3S2paVkE2WWd3LVRacExrazg2UXUyTUJ5SmhnVnExOXkySVF2VzFxb29sY2hxXzBtME5kWkRSbnFaWFIzVHNTQTh0d3ZUNUI1aVE2bTNZeHlkckFHUnE0YTNzazNuaw&q=https%3A%2F%2Fwww.themachine.biz%2F&v=0iREIC1tccs]. The post 432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino [http://persuasionbythepint.com/432-he-turned-juan-valdez-into-one-of-the-most-iconic-brand-characters-interview-with-carlos-tribino/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More

In this episode, we cover a flight of persuasion topics. These include: 1. McDonald’s Disaster (CEO Big Arch Burger Video) 2. French Fry Cookies (Repackaging) 3. Cold Caking 4. Lowering the Lights Makes You Spend More (Bars and Restaurants) 5. The KitKat Heist 6. Red Bull Guerilla Marketing  7. Pinterest’s “Best Thing Online Is a Reason to Get Offline” You can access the show notes with links at https://docs.google.com/document/u/0/… [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbC1IWThyci1oRkR3MzA2UzUyUDF1dTFXSzRLd3xBQ3Jtc0trRVQ5SmlqWkIySHNKVGZzNklOZnAtQUQ3RHRsTHFrY3I2S3A3MmNDM3ZpSk1RSVVMRTE5N1hqa0NhOWxweTMtLU5Dd3pwVzdNYVFTLVdhRVVWV3lDTmNNRGwzZTRRdmpYSUdTd2VRTHlvbDRrWEc5dw&q=https%3A%2F%2Fdocs.google.com%2Fdocument%2Fu%2F0%2Fd%2F1AU3kEOvYAA4qM77X_nF2dt9GHsG3LX87K-ZipYtNYDU%2Fmobilebasic%3Furp%3Dgmail_link&v=OSfmVYNjZvU] The post 431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More [http://persuasionbythepint.com/431-persuasion-flight-mcdonalds-disaster-redbull-guerilla-marketing-cold-caking-kitkat-heist-more/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

430: The 7 Truths Every Writer Needs to Hear – Interview with Writer and Filmmaker Clay Stafford

On this episode, Clay Stafford [https://claystafford.com/] joins the show. Clay has had an eclectic career as an author, filmmaker, story and creative consultant, actor, composer, educator, public speaker, and business leader. He has sold nearly four million copies of his works in over sixteen languages. [https://persuasionbythepint.com/wp-content/uploads/2026/04/Clay-Stafford-Storyteller-Educator-Visionary-scaled-1-1024x462.png] He is the founder and CEO of the annual Killer Nashville International Writers’ Conference [https://www.killernashville.com/], now in its 21st year, and a contributor to Writer’s Digest magazine with his monthly online column, “Killer Writer”. In addition, Clay is the founder of Killer Nashville University [https://killernashvilleuniversity.com/], a creative learning platform for writers. You can learn more about him at https://claystafford.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkFBeDE2bWlPVWFxdWFKakM3TkxvMVBaVkdGQXxBQ3Jtc0traldFT1JXVU1ncmdRdWRrb1ROVllFYlpNZVVNTEk3bENxcFctY2FaQkh6cDM0Y3FTYWIyRF9IbzFNOS1LVGdiNFUxMkIyRUlBLWJJZGdtS1F4NWxJRnhyNDkxZ3BERkVGOHZCbVRFYmduWHFCQV9idw&q=https%3A%2F%2Fclaystafford.com%2F&v=i4-XryiEsmI]. The post 430: The 7 Truths Every Writer Needs to Hear – Interview with Writer and Filmmaker Clay Stafford [http://persuasionbythepint.com/430-the-7-truths-every-writer-needs-to-hear-interview-with-writer-and-filmmakerclay-stafford/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

429: The Art of Selling at Trade Shows – Interview with Daniel Murphy of Tradeshow Secrets

On this episode, Daniel Murphy of Tradeshow Secrets joins us to share how to maximize your ROI at Tradeshow events. Daniel is an entrepreneur, consultant, high-ticket and sales mentor. With a transformative journey from adversity to triumph, Daniel specializes in achieving high return on ad spend (ROAS) and streamlining revenue generation.  His dedication to mentorship and empowering others has led to significant success stories in various industries. You can learn more by visiting https://tradeshowsecrets.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHk5N1pfWC03LWoxSGpNajFPVkFjcWVvaHNYd3xBQ3Jtc0tucUNPMGdLTjdZYjFPMnZoaTlNQXhDV1BMdllIMTV6OXpGUHRQOWozV0NtTXFxREdLWGs5R1FDNXducXN5WmVqcnRYZlJzaG8xVU5ycWNPbEhTaEo0c3BXWkE2aDF0OGpKTHFZY29FRzdUem0zeGpqWQ&q=https%3A%2F%2Ftradeshowsecrets.com%2F&v=x0JjDzzMbkQ]. The post 429: The Art of Selling at Trade Shows – Interview with Daniel Murphy of Tradeshow Secrets [http://persuasionbythepint.com/429-the-art-of-selling-at-trade-shows-interview-with-daniel-murphy-of-tradeshow-secrets/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

428: How to Use Brain Science to Hook Readers from the Very First Sentence

On this episode. Lisa Cron [http://wiredforstory.com/] joins us to discuss the brain science that makes really good writing. Lisa is the author of Wired for Story [http://wiredforstory.com/wired-for-story], Story Genius [http://wiredforstory.com/story-genius-1], and her latest book, Story or Die [http://wiredforstory.com/story-or-die-sm]. Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency. Since 2006, she’s been an instructor in the UCLA Extension Writers’ Program and been on the faculty of the School of Visual Arts MFA program in visual narrative in New York City. Her 7-hour video class Wired for Story can be found at CreativeLive.com [http://www.CreativeLive.com]. You can learn more about Lisa at http://wiredforstory.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHEtRkRxcmNldE9wTkRBVjAyUkZwNE9jU2Q4QXxBQ3Jtc0tuZG5KcU1yQ2lnTUU3Znp4b29ERklBMHRrdWZab2xoQXU0LVB0Z200ci0yRjdOOGxobG1NWU4xZGJQSVk0V1NBNGNzcmdsMUtGamxrN2hfVU00bmQ2R2ZoWEZTMU5WUG5UUUozdVJZSG9kTEcxWmN4RQ&q=http%3A%2F%2Fwiredforstory.com%2F&v=UewqbHyWsSQ]. The post 428: How to Use Brain Science to Hook Readers from the Very First Sentence [http://persuasionbythepint.com/428-how-to-use-brain-science-to-hook-readers-from-the-very-first-sentence/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].