Pixel Retentive Podcast

Why Sports Media is Changing Forever | Andrew Perlmutter

55 min · 9. juni 2026
episode Why Sports Media is Changing Forever | Andrew Perlmutter cover

Description

In this episode of the Pixel Retentive Podcast, Carl sits down with Andrew Perlmutter, CEO of NBA Take-Two Media (NBA T2), to explore how some of the world's most recognizable brands are transforming fan engagement, community building, and sports entertainment through participation. Andrew shares his journey from helping launch groundbreaking media ventures like Quartz and Stat News to leading NBA T2, a culture-first media company operating at the intersection of basketball, gaming, storytelling, and audience engagement. Together, they discuss why modern audiences no longer want to simply consume content—they want to be part of it. From building fan communities through NBA 2K to creating content that blends sports, fashion, music, travel, and gaming culture, Andrew explains how NBA T2 is rethinking fan engagement for a generation that expects interaction, ownership, and meaningful connection with the brands they love. They dive into the power of first-party data, the future of sports marketing, creating unforgettable fan experiences, and why participation has become one of the most valuable assets in modern media and brand building. Along the way, Andrew shares lessons from developing innovative content platforms, building audience loyalty, and creating experiences that turn fans into lifelong advocates. Whether you're building a brand, creating content, leading a community, or simply curious about where entertainment is headed, this conversation offers valuable insights into the future of audience engagement, storytelling, and culture-driven marketing. Guest Links 🌐 NBA Take-Two Media: https://nba.com 🏀 NBA 2K: https://nba.2k.com Special Thanks A special thanks to Andrew Perlmutter for sharing his insights on the future of fan engagement, storytelling, sports marketing, and culture-driven media. Connect with Epic Made For more conversations at the intersection of creativity, art, business, and storytelling, visit: 🌐 https://www.epicmade.net/resources/category/Podcast If you enjoyed this episode, share it with a friend, colleague, marketer, creator, entrepreneur, sports fan, or business leader who would find value in the conversation. Until next time, ✌️ – Carl

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121 episodes

episode Building a Studio That Lasts | Corbin Reeves artwork

Building a Studio That Lasts | Corbin Reeves

In this episode of the Pixel Retentive Podcast, Carl sits down with Corbin Reeves, game designer, educator, and founder of Azure Ravens Entertainment, to explore what it really takes to build a sustainable indie game studio in an industry known for volatility, uncertainty, and relentless competition. Over the past decade, Corbin has built Azure Ravens into a thriving co-development studio that has survived where many indie studios have disappeared. Through a combination of disciplined financial management, community engagement, mentorship, contract work, and an unwavering commitment to people-first leadership, he has created a studio model designed to weather the industry's toughest storms. Carl and Corbin dive deep into the realities of entrepreneurship, pricing creative services, managing risk, building sustainable teams, mentoring emerging developers, and maintaining optimism when everything seems uncertain. Along the way, Corbin shares hard-earned lessons from nearly losing the studio, finding opportunity at the last possible moment, and creating a workplace culture that keeps talented people invested in a shared vision. This episode is packed with practical wisdom for game developers, creative entrepreneurs, studio founders, freelancers, educators, and anyone building something meaningful in an unpredictable industry. Here's a Glimpse of What You'll Learn: * Why most indie studios underestimate how difficult entrepreneurship really is * The realities of building a sustainable game studio in today's market * How co-development and contract work can fund long-term creative goals * The importance of community building and industry relationships * Why underpricing can actually hurt your business * Lessons learned from raising rates and creating financial stability * How mentorship accelerated Azure Ravens' growth * Building a people-first culture that retains talent * Why Corbin calls interns "apprentices" * Creating pathways for emerging developers to enter the industry * Managing uncertainty, risk, and near-business failures * The power of optimism combined with operational realism * Why founders need to understand every dollar in their business * How strong systems create opportunities when luck arrives * The importance of asking for help and seeking mentorship * Why sustainable leadership matters more than ever in gaming Guest Links 🌐 Azure Ravens Entertainment: https://www.azureravens.com [https://www.azureravens.com] 💼 LinkedIn: https://www.linkedin.com/in/corbinreeves [https://www.linkedin.com/in/corbinreeves] 🎮 Azure Ravens on LinkedIn: https://www.linkedin.com/company/azure-ravens-entertainment [https://www.linkedin.com/company/azure-ravens-entertainment] Special Thanks A special thanks to Corbin Reeves for sharing his insights on entrepreneurship, sustainable game development, mentorship, leadership, and building resilient creative businesses. His commitment to helping developers enter the industry while creating a people-first studio culture serves as a powerful example of what modern leadership can look like in gaming. Connect with Epic Made For more conversations exploring creativity, gaming, technology, storytelling, entrepreneurship, and business: 🌐 https://www.epicmade.net/resources/category/Podcast [https://www.epicmade.net/resources/category/Podcast] If you enjoyed this episode, share it with a game developer, entrepreneur, creative professional, educator, student, or anyone working to build something meaningful in a rapidly changing world. Until next time, ✌️ – Carl #CorbinReeves #AzureRavens #IndieGameDev #GameDevelopment #GameStudio #Entrepreneurship #GameDesign #GamingIndustry #CreativeLeadership #StartupLife #IndieGames #Mentorship #GameDeveloper #BusinessGrowth #PixelRetentivePodcast #CreativeBusiness #Leadership #GameIndustry #IndieStudio #SustainableBusiness

Yesterday51 min
episode Is the Gaming Industry Broken? | Cheryl Platz artwork

Is the Gaming Industry Broken? | Cheryl Platz

In this episode of the Pixel Retentive Podcast, Carl sits down with Cheryl Platz, founder of Idea Platz, author, strategist, game development leader, and one of the industry's most respected voices on sustainable game development and player experience. With a career spanning Electronic Arts, Microsoft, Amazon, Riot Games, Disney Parks, the Bill & Melinda Gates Foundation, Carnegie Mellon, and The Pokémon Company International, Cheryl brings a unique perspective shaped by decades of work across gaming, technology, user experience, and creative leadership. Together, Carl and Cheryl explore one of the biggest questions facing the gaming industry today: How do we rebuild game development in a sustainable, ethical, and human-centered way after years of layoffs, crunch culture, and industry disruption? The conversation dives into the future of gaming, the shifting landscape of consoles and platforms, the rise of player-driven experiences, ethical monetization, community building, AI, Web3, digital ownership, and why strong creative communities may be the key to helping the industry navigate its next chapter. Cheryl also shares lessons from her career working on iconic franchises like The Sims and leading large-scale initiatives at Riot Games, Microsoft, and beyond. Whether you're a game developer, designer, creative leader, entrepreneur, or simply passionate about the future of interactive entertainment, this episode is packed with practical insights and thoughtful perspectives from someone who has helped shape products used by billions of people around the world. Here's a Glimpse of What You'll Learn: * Cheryl's journey from Carnegie Mellon to Electronic Arts and beyond * The lessons she learned working on The Sims franchise * Why the gaming industry needs sustainable development practices * How crunch culture can be eliminated without sacrificing quality * The future of console gaming and platform disruption * Why digital ownership remains a complicated challenge * AI, Web3, and the realities of emerging technologies * Ethical monetization and what players actually want * How self-expression drives modern gaming communities * Why Roblox, Minecraft, Fortnite, and The Sims changed player expectations * The role of community in surviving layoffs and career transitions * Building meaningful professional relationships before you need them * Leadership lessons from decades of experience in gaming and technology * Why the next wave of innovation may come from independent creators Guest Links 🌐 Website: https://www.cherylplatz.com [https://www.cherylplatz.com] 🎮 Game Development Strategy Guide: https://www.gamedevelopmentstrategyguide.com [https://www.gamedevelopmentstrategyguide.com] 🎙️ Enduring Play Podcast: https://www.cherylplatz.com/podcast 💼 LinkedIn: https://www.linkedin.com/in/cherylplatz [https://www.linkedin.com/in/cherylplatz] 🦋 BlueSky: https://bsky.app/profile/funnygodmother.com 📸 Instagram: https://www.instagram.com/funnygodmother [https://www.instagram.com/funnygodmother] Special Thanks A special thanks to Cheryl Platz for sharing her expertise on game development, sustainable leadership, player experience, ethical monetization, and the future of creativity in the gaming industry. Her commitment to helping developers build healthier careers and stronger communities is exactly the kind of leadership the industry needs right now. Connect with Epic Made For more conversations exploring creativity, gaming, technology, storytelling, and business: 🌐 https://www.epicmade.net/resources/category/Podcast [https://www.epicmade.net/resources/category/Podcast] If you enjoyed this episode, share it with a game developer, designer, creative leader, entrepreneur, educator, or anyone interested in the future of games and interactive entertainment. Until next time, ✌️ – Carl #CherylPlatz #GameDevelopment #GameDesign #GamingIndustry #TheSims #PlayerExperience #CreativeLeadership #GameDev #UXDesign #SustainableDevelopment #VideoGames #IndieGames #ArtificialIntelligence #DigitalOwnership #PixelRetentivePodcast #GameDevelopmentStrategyGuide #EnduringPlayPodcast #Leadership #GamingCommunity #GameIndustry

18. juni 202652 min
episode The Future of Game Art in the AI Era | James Marcus artwork

The Future of Game Art in the AI Era | James Marcus

In this episode of the Pixel Retentive Podcast, Carl sits down with James Marcus, Art Director and Creative Leader at Snail Games USA, to explore the future of game art, creative careers, and what it means to thrive in an industry being reshaped by AI. Drawing on experience across gaming, immersive media, and teams connected to Sony, Riot, Technicolor, Blur Studio, and Snail Games, James shares his perspective on creative leadership, mentorship, and navigating an industry that feels more uncertain—and more full of opportunity—than ever before. Together, Carl and James dive into the realities of AI in game development, the challenges facing artists entering the industry, and how creators can adapt without losing their artistic integrity. They discuss ethical AI, creative ownership, personal branding, community building, leadership, and why the most successful artists and studios will be the ones that embrace change while staying true to their craft. The conversation also explores Nintendo's enduring success with franchises like The Legend of Zelda, the future of indie game development, and how smaller teams are using new tools to compete in an increasingly crowded marketplace. Whether you're a game developer, artist, creative leader, studio founder, or someone curious about the future of creativity in the AI era, this episode is packed with practical insights and honest perspectives from two people living through the industry's transformation. Here's a Glimpse of What You'll Learn: * How AI is changing game art and creative production * Why artists should think of AI as a tool, not a replacement * The challenges facing emerging artists and game developers * Building a personal brand in a crowded creative marketplace * The importance of mentorship and creative leadership * How small teams can compete with larger studios * Ethical AI, intellectual property, and creator rights * Why Nintendo continues to innovate after 40 years of Zelda * Lessons from studios like Blur, Riot, Sony, and Snail Games * How great leaders build trust instead of micromanaging * The future of game development and creative careers * Why adaptability is becoming the most valuable creative skill Guest Links 🎮 Snail Games USA: https://snail.com [https://snail.com] 💼 LinkedIn: https://www.linkedin.com/in/jamesmarcus3d [https://www.linkedin.com/in/jamesmarcus3d] Special Thanks A special thanks to James Marcus for sharing his insights on creative leadership, game development, mentorship, and navigating the opportunities and challenges of AI in the creative industries. Connect with Epic Made For more conversations at the intersection of creativity, art, business, gaming, and storytelling: 🌐 https://www.epicmade.net/resources/category/Podcast [https://www.epicmade.net/resources/category/Podcast] If you enjoyed this episode, share it with a game developer, artist, creative leader, entrepreneur, or anyone interested in the future of creativity and technology. Until next time, ✌️ – Carl #JamesMarcus #GameDevelopment #GameArt #CreativeLeadership #ArtificialIntelligence #AIArt #VideoGames #GameDesign #GamingIndustry #CreativeCareers #ArtDirection #PixelRetentivePodcast

16. juni 20261 h 0 min
episode The Strategy Behind Viral Visibility (It's Not What You Think) | Jennifer Magley artwork

The Strategy Behind Viral Visibility (It's Not What You Think) | Jennifer Magley

*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a1f5352-e0a4-8328-b407-8087437b6fff-2" data-turn-id-container= "request-6a1f5352-e0a4-8328-b407-8087437b6fff-2" data-testid= "conversation-turn-22" data-scroll-anchor="false" data-turn= "assistant"> In this episode of the Pixel Retentive Podcast, Carl sits down with Jennifer Magley, Chief Brand Officer of The Basketball League, former professional athlete, and creator of one of the most ambitious personal branding campaigns in recent memory. Jennifer shares the story behind her viral quest to land a spot on The Pat McAfee Show and how a simple idea evolved into a 365-day ambush marketing campaign, a growing community movement, and an upcoming documentary. Together, they explore personal branding, audience engagement, the psychology of the mirror exposure effect, and the role of storytelling in creating opportunities. Jennifer also discusses her philosophy of "kayfabe marketing," lessons from sports entertainment, and why the best brands invite people to become part of the story. Whether you're a creator, entrepreneur, marketer, speaker, or business leader, this conversation is packed with insights on standing out, building momentum, and pursuing ambitious goals with creativity and persistence. Here's a Glimpse of What You'll Learn: * How Jennifer's Pat McAfee campaign started * The psychology behind the mirror exposure effect * Why consistency creates visibility * Turning criticism into a competitive advantage * The concept of kayfabe marketing * Building a community around a personal mission * Jennifer's goal of speaking on 100 stages in 365 days * Why storytelling is the foundation of great branding Guest Links 🌐 Website: https://jennifermagley.com 📸 Instagram: https://www.instagram.com/jennifermagley [https://www.instagram.com/jennifermagley] 🏀 The Basketball League: https://thebasketballleague.net [https://thebasketballleague.net] Special Thanks A special thanks to Jennifer Magley for sharing her insights on personal branding, storytelling, and audience engagement. Special thanks to Robert for his support behind the scenes and Duncan Alney for making this conversation possible. Connect with Epic Made For more conversations at the intersection of creativity, art, business, and storytelling: 🌐 https://www.epicmade.net/resources/category/Podcast [https://www.epicmade.net/resources/category/Podcast] If you enjoyed this episode, share it with a creator, entrepreneur, marketer, speaker, or business leader who would find value in the conversation. Until next time, ✌️ – Carl #JenniferMagley #PersonalBranding #AmbushMarketing #Storytelling #MarketingStrategy #CreatorEconomy #AudienceEngagement #BrandBuilding #Entrepreneurship #PatMcAfee #PixelRetentivePodcast

11. juni 202648 min
episode Why Sports Media is Changing Forever | Andrew Perlmutter artwork

Why Sports Media is Changing Forever | Andrew Perlmutter

In this episode of the Pixel Retentive Podcast, Carl sits down with Andrew Perlmutter, CEO of NBA Take-Two Media (NBA T2), to explore how some of the world's most recognizable brands are transforming fan engagement, community building, and sports entertainment through participation. Andrew shares his journey from helping launch groundbreaking media ventures like Quartz and Stat News to leading NBA T2, a culture-first media company operating at the intersection of basketball, gaming, storytelling, and audience engagement. Together, they discuss why modern audiences no longer want to simply consume content—they want to be part of it. From building fan communities through NBA 2K to creating content that blends sports, fashion, music, travel, and gaming culture, Andrew explains how NBA T2 is rethinking fan engagement for a generation that expects interaction, ownership, and meaningful connection with the brands they love. They dive into the power of first-party data, the future of sports marketing, creating unforgettable fan experiences, and why participation has become one of the most valuable assets in modern media and brand building. Along the way, Andrew shares lessons from developing innovative content platforms, building audience loyalty, and creating experiences that turn fans into lifelong advocates. Whether you're building a brand, creating content, leading a community, or simply curious about where entertainment is headed, this conversation offers valuable insights into the future of audience engagement, storytelling, and culture-driven marketing. Guest Links 🌐 NBA Take-Two Media: https://nba.com 🏀 NBA 2K: https://nba.2k.com Special Thanks A special thanks to Andrew Perlmutter for sharing his insights on the future of fan engagement, storytelling, sports marketing, and culture-driven media. Connect with Epic Made For more conversations at the intersection of creativity, art, business, and storytelling, visit: 🌐 https://www.epicmade.net/resources/category/Podcast If you enjoyed this episode, share it with a friend, colleague, marketer, creator, entrepreneur, sports fan, or business leader who would find value in the conversation. Until next time, ✌️ – Carl

9. juni 202655 min