Podcasting for Your Spiritual Business

065: Turn Your Podcast Episodes into Learning Experiences

You've been teaching from your podcast every single week, and I'm willing to bet you've never once thought of it that way. After my conversation with learning experience designer and strategist Renee Koster in Episode 064, I couldn't stop thinking about her approach: start with the transformation you want your learner to have, then build backwards from there. So I did what I do, and I created a five-part framework designed specifically for podcast hosts. It's called TEACH, and it covers Transformation first, Entry point, Action, Chunking, and Handoff. I also dig into the two biggest traps I see podcasters fall into over and over, information dumping and recording episodes without a clear through line, and why "inspiring" content alone is not enough to build the trust that actually converts listeners into clients. When you start designing your episodes with intention, your show stops being background noise and becomes the thing your listeners refuse to miss. https://kpcreativemedia.com/newsletter

064: Why Your Course Isn't Working and How Learning Experience Design Can Fix It

Your course might not be broken — it might just be missing a foundation. Kim Parkinson sits down with Renee Koster, a learning experience designer and strategist, to explore why so many online courses, memberships, and group programs lose their audience before the finish line. Renee shares her signature Rooted to Canopy framework, which starts not with content, but with the learner — who they are, what they need, and what transformation they're actually seeking. The conversation covers how to chunk content for better retention, why mixing audio, video, and written materials matters for accessibility and learning preferences, and why the biggest mistake most creators make is waiting until everything is perfect before hitting publish. If you've been sitting on a course idea or wondering why your existing program just isn't landing, this conversation is the nudge you need to start building something that truly moves people forward. Connect with Renee Koster: https://reneekoster.com Sign up for Kim's Newsletter: https://kpcreativemedia.com/news Mentioned in this episode: Rooted to Rise: https://pod.link/1894314207

063: How to Use a Call to Action Episode to Grow Your Business

Your podcast might be working harder than you think, and a single episode type could be the missing piece between you and your next client. Kim Parkinson pulls back the curtain on the CTA episode, a powerful but underused style of podcast content that openly shares what you offer, who you serve, and exactly how listeners can take the next step with you. Far from being pushy or salesy, this episode type is a genuine service to your audience and a smart business move, especially as the September podcast growth season approaches. Kim walks through how to structure a CTA episode, why women in business tend to shy away from stating they are available for hire, and how even a single focused call to action can shift your podcast from passive content to an active client-calling tool. If your downloads have plateaued, your content feels scattered, or you have been sitting on a podcast idea waiting for the right moment, the right season to grow is almost here, and now is the time to get started. Email Kim: kim@kpcreativemedia.com Fill out the form: https://kpcreativemedia.com/vision [https://kpcreativemedia.com/vision] Mentioned in this episode: Your Productivity Pulse: https://pod.link/1867957851

062: Podcast Discoverability Audit to Action Plan Inside a Live Coaching Call

One small podcast audit can unlock the growth that's been sitting right under your nose all along. Kim Parkinson sits down with Ashley Costello, award-winning psychotherapist, TEDx speaker, and host of The Resilient Kid Podcast, for a live coaching call that reveals how a handful of simple, practical fixes can dramatically increase a podcast's discoverability. From updating cover art to include the podcast name, to stuffing a podcast description with searchable keywords, to dropping the generic intro music and capturing listeners right from the first sentence, Kim walks Ashley through the exact changes that move the needle on downloads. These are not complicated overhauls. They are the kind of clear, actionable tweaks that anyone can implement today to start being found by the audience who needs them most. Connect with Ashley Costello: Resilient Kid Podcast: https://podcasts.apple.com/us/podcast/resilient-kid-therapy-and-tips-for-raising-strong/id1572235687 More Resources: Normalize Your Audio: https://kpcreativemedia.com/auphonic Want a podcast coaching call? Reach out to me at kim@kpcreativemedia.com and let me know you listened to this episode and would like to record a podcast coaching call with me.

061: How to Grow Your Business with Podcast Guesting with Candace Dudley

Most people are grinding on social media every day while one of the most powerful visibility strategies is hiding in plain sight. Kim Parkinson sits down with podcast guesting strategist Candace Dudley to unpack how getting on other people's podcasts can grow your business faster than almost anything else. Candace shares how she appeared on over 50 shows in a single year while raising three kids and coaching their sports teams, and breaks down the exact strategy she now uses for clients, from identifying aligned speaking topics to pitching hosts the right way and avoiding common mistakes that leave episodes unaired. Whether you're brand new or already podcasting, this conversation will change the way you think about growing your reach and becoming the go-to expert in your space. Find Candace Dudley at candacedudley.com or @candacedudley on Threads and Instagram. Q& A Episode: 214 of Podcasting Mentor: https://podcasts.apple.com/us/podcast/214-podcast-guesting-questions-answered-pitching-staying/id1580454311?i=1000755704383 Mentioned in this episode: That's Good Parenting: https://pod.link/1667186115