How Podcasting Drives Business Trust, High-ticket Clients, & Systemic Growth (with Patrick Lonergan)

How Podcasting Drives Business Trust, High-ticket Clients, & Systemic Growth (with Patrick Lonergan)

Most podcasters chase downloads, sponsors, and ad revenue. Patrick Lonergan built something different. He is a tax strategist whose clients save an average of $280,000 a year, and his podcast is how they find him. The strange part is that the show has not earned a dollar directly. For two to three years he talked himself out of starting it. Now he turns away 29 of every 30 guest requests. In this episode of Podcasting Secrets with host Nathan Gwilliam, Patrick reveals the filter behind a show that gets to say no, why hosting your own mic beats cold pitching to get booked on other shows, and how a recorded conversation turns an ideal prospect into a pre-sold client. He also breaks down the episode buffer that keeps busy seasons from breaking the rhythm, the year-long commitment that separates the people who grow from the people who quit, and the "don't be beige" positioning that earns loyal listeners. If you want a podcast that brings in clients instead of just downloads, this conversation gives you the playbook. Subscribe and follow Podcasting Secrets with Nathan Gwilliam for weekly conversations with creators building shows that grow and monetize. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Patrick Lonergan: Podcast: https://vitalstrategies.com/ Tax Consulting: https://vitalwealth.com/ Free Tax Resources: https://vitalstrategies.com/tax LinkedIn: https://www.linkedin.com/in/patricklonergan/ YouTube: https://www.youtube.com/@VitalStrategies Instagram: https://www.instagram.com/vital.strategies Apple: https://podcasts.apple.com/us/podcast/vital-wealth-strategies/id1716929954 Spotify: https://open.spotify.com/show/1T5vJ5MlAg9yNXXOf7ppws

He Spent $75 on a Podcast. 0 Cold Pitches. Today, It Books Law Clients at $500 an Hour (with Mitchell Beinhaker)

Most podcasters chase guests, downloads, and sponsors. Mitchell Beinhaker built the opposite. He started The Accidental Entrepreneur for 75 dollars after seeing a Pat Flynn video, and 400 episodes later the show runs as a content engine for his New York and New Jersey law practice. Guests pitch to get on, booking agencies reach out, and new business arrives through referral instead of cold outreach. In this episode of Podcasting Secrets with host Nathan Gwilliam, Mitch reveals the 100 episode milestone that changed how the industry treated him, the micro influencer outreach move that brought him his first real following, and the simple editing template and email system that let a busy attorney publish for seven years without burning out. Want a podcast that markets your business while you stay focused on your real work? Treat the show as a content engine, publish with a system, and let trust bring the right people to you. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators building shows that grow their business. Follow, Like & Subscribe Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Mitchell Beinhaker: Website: https://beinhakerlaw.com/ Personal site: https://mitchbeinhaker.com/ LinkedIn: https://www.linkedin.com/in/beinhakerlaw/

He Records 1 Hour a Week and Surfs Bali While His Podcast Sells (with Jaryd Krause)

Most podcasters assume they need paid ads to grow. Jaryd Krause proves the opposite. After he got banned from Facebook ads and watched a business that ran on up to $20,000 a month in ad spend fall apart, he rebuilt his business on a podcast with zero ad spend, and the clients started coming to him. In this episode of Podcasting Secrets with host Nathan Gwilliam, Jaryd Krause, founder of Buying Online Businesses and host of the Buying Online Businesses Podcast, shares how he advises on acquisitions up to $20 million while working five to ten hour weeks from Bali. Jaryd breaks down the content garden approach that attracts buyers instead of chasing them, the ad funnel that turns one short clip into an email list, why he rejects about 99% of guest pitches and hunts the guests he wants instead, and the simple naming move that makes a show sellable later. He also explains why he does not lean on sales calls anymore, how banking episodes ahead buys real freedom, and why building your show for others beats building it for the money. If this episode helps you rethink how a podcast can grow a business, subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies on growth, monetization, and building a show that works while you live your life. Follow, Like & Subscribe  Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Jaryd Krause: Website: https://buyingonlinebusinesses.com LinkedIn: https://www.linkedin.com/in/jarydkrause YouTube: https://www.youtube.com/channel/UCQ3g6G2USlnq7EgnUsajTBw Instagram: https://www.instagram.com/buyingonlinebusinesses/ Apple: https://podcasts.apple.com/us/podcast/buying-online-businesses-podcast/id1455428116 Spotify: https://open.spotify.com/show/54NJNFU0VjO35y4heFBWmx

Bankrupt at 28, He Rebuilt It All on a Podcast (with Matt Haycox)

Most podcasters measure success by one number, downloads, and quit when that number stays small. Matt Haycox keeps a different scoreboard. The investor and host of No Bollocks with Matt Haycox went bankrupt at 28, rebuilt after losing it all, and has now recorded around 700 episodes over seven years. His take is simple. A podcast can pay off even if nobody listens. In this episode of Podcasting Secrets with host Nathan Gwilliam, Matt explains why 300 loyal listeners in the right niche can outearn 300,000 random ones, how the niche trap buries most business shows before episode 20, and how to use the show to open doors with guests who would rarely take your call. He breaks down booking ideal clients as guests, pushing through your rough early episodes, and why dropping the fake highlight reel builds the kind of trust that turns a small audience into real revenue. Want a podcast that builds authority and brings in business, not just downloads? Focus on the right niche, the right relationships, and consistency you can sustain. Subscribe and follow Podcasting Secrets on Apple, Spotify, and YouTube for weekly strategies from creators who are growing and monetizing shows that last. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Matt Haycox:   Website: https://matt-haycox.com/ LinkedIn: https://www.linkedin.com/in/matthaycox/ YouTube: https://www.youtube.com/@MattHaycox Instagram: https://www.instagram.com/thematthaycox No Bollocks Podcast (Apple): https://podcasts.apple.com/gb/podcast/no-bollocks-with-matt-haycox/id1663860906 No Bollocks Podcast (Spotify): https://open.spotify.com/show/3UVPhB8D2igVlqyWWWZCvO

Why the Smartest Podcasters Use Their Show to Build a Membership Not Sell Ads (with Tim Topham)

Most podcasters spend years chasing ad deals that never come. Tim Topham took a different path. As the founder and director of TopMusic Co and host of The TopCast, Tim built 470 episodes of a niche podcast for music teachers without ever running a single ad. Instead, every episode fed a paid membership community that replaced his full-time teaching salary, funds a full team, and has run for 10 years straight. In this episode of Podcasting Secrets with host Nathan Gwilliam, Tim reveals why the podcast should never be the business, how he beta-launched his membership while still teaching full-time, why consistency over years compounds in ways most early podcasters never stay long enough to see, and the screen-recording system that helped him hand off production tasks and protect his time. If your show is not generating the income you hoped for, this episode reframes the problem. The show is the funnel. Build the right product behind it. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building shows that actually pay. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Tim Topham: Website: https://topmusic.co/ LinkedIn: https://www.linkedin.com/in/timtopham/ YouTube: https://www.youtube.com/topmusicco Apple (TopCast): https://podcasts.apple.com/us/podcast/the-topcast-the-official-music-teachers-podcast/id972978614 Spotify (TopCast): https://open.spotify.com/show/7pEIphmLpaQS1E4lFbxd3R