Podcasts By Dr. Kirk Adams

Podcasts By Dr. Kirk Adams: Interview with James Dykstra, Founder, Code Stack Systems

45 min · 9. juni 2026
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🎙️ Podcasts By Dr. Kirk Adams: Interview with James Dykstra, Founder, Code Stack Systems https://drkirkadams.com/podcasts-by-dr-kirk-adams-06-09-2026/ [https://drkirkadams.com/podcasts-by-dr-kirk-adams-06-09-2026/] In this forward-looking episode of Podcasts by Dr. Kirk Adams, host Dr. Kirk Adams sits down with James Dykstra, founder of Code Stack Systems, to unpack why so many businesses are watching their AI initiatives stall, and what it actually takes to fix that. Dykstra traces his path from a childhood spent tinkering with DOS to finance and strategy roles at Amazon and Microsoft, then to co-founding a services firm built on the conviction that technology should improve lives. The central insight: companies rush to buy powerful AI tools, but those tools only magnify the gaps in fragmented, poorly tracked data. Using the analogy of a high-performance engine that is useless until it is connected to the rest of the vehicle, and of data as crude oil that must be extracted, refined, and piped before it can power anything, Dykstra explains Code Stack's "work backwards" methodology: start with a client's three-year vision, identify the tools and data required to reach it, and consolidate that data into a single platform rather than ripping out and replacing existing systems. The conversation closes on the future, where Dykstra is candidly optimistic. He anticipates a convergence of robotics, language models, new sensors, and cheaper energy driving steep cost declines, alongside real disruption and the rise of agentic AI, in which people task teams of AI "direct reports" much like human staff. Adams connects this to the accessibility frontier he knows firsthand, noting how rapidly AI-powered access to visual information has gone from novelty to expectation in the blindness and low-vision community, with agentic AI now emerging as the next horizon. Dykstra leaves listeners with a message of hope tempered by realism: the road will be hard, but the foundational investments made now, in the right data behind the right tools, will determine who thrives. TRANSCRIPT: Podcast Commentator: Welcome to podcasts by Doctor Kirk Adams, where we bring you powerful conversations with leading voices in disability rights, employment and inclusion. Our guests share their expertise, experiences and strategies to inspire action and create a more inclusive world. If you're passionate about social justice or want to make a difference, you're in the right place. Let's dive in with your host, Doctor Kirk Adams. Dr. Kirk Adams: Welcome, everybody to another episode of podcast by Doctor Kirk Adams. I am that Doctor Kirk Adams talking to you from my home office a blustery Seattle Washington. Today. You might hear some rain whipping against the windows in June Seattle that's that's that's the way we like it. Today I have a really interesting guest from a very interesting company. James Dykstra, the founder of Code Stack Systems, is with us today. Hi, James. James Dykstra: Hello, doctor. Kirk Adams, thank you very much for having me on the show. Dr. Kirk Adams: Yeah, absolutely. So encountered code stack. I attended and, and gave a keynote presentation to a two day, two day gathering here in Seattle in March of start up companies and entrepreneurs and incubators and people interested in innovative technologies. And afterwards, one of the attendees, a gentleman named Ruben, came up to me and he said, I was really struck by your keynote presentation and in particular, your differentiation between impairment and disability. And it really resonated with me and I think it would resonate with my team. So would you. Would you be interested in getting on a call and talking more about it, and learning about what we do, and telling us more about what you do, and see if we could work together in some form or fashion. And I of course said, of course. I'm, I'm very prone to say, yes, let's, let's let's get to know one another and let's find where we share common ground and how we can help each other move forward. And so did that. Got on a call with, with the team. And we're continuing dialogue as I am an advisor to in a shareholder in another, a number of disability tech startups and always wanting to understand how innovation can create a more inclusive world and a world that's more accessible to everybody. And in my case, particularly people with disabilities. And so I will take just one minute 90s to talk about that differentiation between impairment and disability that that Rubin was struck by. Dr. Kirk Adams: So myself. Yeah. So myself, I'm totally blind, have been since age five. And I live in a world of work and play and scholarship and family. And many of the environments I operated in are not constructed specifically with me in mind. My impairment, visual impairment, my inability to see. And so we think about living in three different environments that we as human beings have created. One is built, which is the physical, one is social and one is digital. And as a person with an impairment, I only am in disabling situations when certain aspects of those three built environments don't allow me to interact the way I want to with the environment. And a super simple example I always use. If you've listened to the podcast before, you can go get a cup of coffee because I'm going to say it again. But one example is if I'm leading a board meeting, which I've done many, many times, and I'm at the head of the boardroom conference table and I have my my agenda, my minutes, my committee reports in Braille since I am a Braille reader although I have a visual impairment, I'm not in a disabling situation because I can interact effectively with the built environment because of the Braille. If you have brought, if you've if you brought me a a stack of print materials and handed it to me and asked me to run the meeting, then my impairment, my visual impairment, my lack of being able to see puts me in a disabling situation because I am not able to interact with the environment the way I want, because the piece of the built environment I'm trying to interact with this print, I cannot access that because of my impairment. Dr. Kirk Adams: So now another little example is if I'm in a large meeting room and I come to this point in my talk and I say, is there anyone in the room who's five foot two or shorter? I clap your hands. It's always a couple people. And I say, you have a characteristic of your height. If you walk into a room and there's a package that you need and it's on a shelf eight feet off the floor your characteristic of height does not allow you to interact effectively with the built environment of the high shelf. So you can, you can get a tool like a stepladder or stool to reach the package. You can create a team with a taller person with characteristic of higher, taller height and ask them to help you get the package down. You can make a modification to your environment, build a lower shelf. So next time you don't face that situation. So those are just some simple examples of what I meant. And sometime during the day, Ruben from, from code stack systems did approach me and, and said, you know, that, that really struck me. Dr. Kirk Adams: I just kept keep thinking about it, thinking about how my company can create better fits for people and environments and how we can reduce the number of disabling situations for people with various characteristics. And again, he asked if I would like to talk to the team. So long winded path to tell you how I met James. James and I have had a couple conversations and are planning to have many more, but really, really interested in what code stack does with their really I'd say guru guru level, enlightened level of understanding of systems including AI and how AI can, can work to serve us as human beings and can work to help companies move forward and just ask James if he would come on the podcast talk about his journey a little bit about your past experience. James, how you got your life before code stack the company journey so far where you're at the types of projects that you're involved in that you're interested in that, that fire the team up. And then maybe a little bit about the, what you're seeing for the future. So I'm going, I'm going to hand you the talking stick and I'll pop in with questions from time to time as as they as they occur to me. So thanks again for being here. Looking, looking forward to learning. James Dykstra: Well, thank you very much for having me, Doctor Adams. It's an honor to be here with you. The it's a long story, but I'll make it short. I would always go to soup kitchens and go to church with my mom and dad growing up. And so I was taught from a young age to, to work at things that really help, help improve people's lives and create opportunities for others. And, you know, at the same time I discovered computers my earliest memories of my, of me sitting on the floor and my mom fuddling with computer manuals, trying to set up a computer that was probably in 93 or 94, and I, I wrote my first line of code, which was doom dot exe from, from from DOS, you know, the command prompt access. You know, when I was at the age of six just trying to hide the fact that I was playing inappropriate games from my parents. And so I carried on that passion for technology and that interest for helping other people as I, as I went into the corporate world and I began working on financial consolidations and pricing, and it wasn't as rewarding as I wanted it to be. I didn't feel fulfilled. That said, I'm extremely grateful for the experiences I've had, helping with the, the pricing teams and Amazon and Microsoft and the finance teams and Amazon and the strategy teams at Amazon and Microsoft. James Dykstra: And I really wanted to make a bigger and distinct impact of my own. And so when I met Rubin at Amazon, he was working in business intelligence engineering, and I was working in financial consolidations. And so we were both trying to paint a picture of the business reality. And we both loved consulting. We loved understanding what makes a business profitable and how to position a business and optimize operations to create durable profitability. And so we said, well, we'd love to have a software company one day. And yet at that time, building software was pretty expensive and we didn't want to sell our restricted stock that had recently vested. And so we created a services firm where we sought to improve lives with technology by Improving the availability and observability of intelligence in a business. Dr. Kirk Adams: Then roughly, when was this? James Dykstra: Oh gosh, I think this was let's see, 2019, 2018, 2019. Dr. Kirk Adams: Oh seven, seven, seven, seven years ago. Okay. James Dykstra: Yeah. And so we said, well, okay, which businesses can we serve that will make a meaningful difference in the world? And so we sought out ag tech. We sought out nonprofits to serve in helping them improve the profitability of their business and to advance their mission through, through service. And, you know, it's not exactly really glamorous data consolidations and improving the general operational observability of a business, but it lays the foundation for these businesses to track their KPIs and to improve their overall performance, which keeps them in business. And so we're really, really passionate about increasing access to information and the ability to make a positive change in the world. And we've always done that through deeply understanding what data is available, identifying areas where we can insert additional tracking to give better visibility to a business operation. And then with that intelligence, empower the broader team to take action on those insights, no matter where they are in their skill journey. You know, most of these business owners that we were contracting with, they didn't have the technical prowess to, to access the data. And oftentimes they weren't tracking the right insights. And so they didn't have operational visibility to really improve their business and to hold themselves and their teams accountable to their goals. And so that's, that's been our, our path over the last seven years has been really helping businesses that we believe were improving the quality of life of people by creating that observability and enabling all people to action business intelligence. And right now, we're at the best time of my lifetime to be able to make that positive impact. Because right now, when a business is able to consolidate its data, to create accessibility in its data and have the ability to really observe the operation, whether it's with machine vision or better tracking of operations through sensors. Everyone is empowered then to potentially in the future, task agents as as directors. And so it's very, very exciting time. Dr. Kirk Adams: Yeah. If you could walk through a hypothetical, maybe you said something that struck me, and I'm not going to be able to quote you verbatim, but that the, the, the teams of the companies you're working with may not have the May not have the data they need, or they might be looking at the wrong data or they might not be asking the right questions or they, they might be tracking elements that aren't optimal. And I don't exactly remember how you said it, but the gist was they may be looking at the wrong things. So yeah, you know, how, how would you, how do you work with a company or perhaps a either a real life story of a company you've worked with or a hypothetical, but what's the methodology? How do you how do you dig in and help, help these companies understand what they should be looking at and how to look at it, how how to gather the data, and then what does the data consolidation? How does that manifest for them? James Dykstra: Yeah. True to our background, we focus on working backwards, which is an Amazonian principle. James Dykstra: We sit down with the business owner and we talk with them. We say, hey, what are your three year goals? Where do you want to take this? What is your vision for the future? And most businesses say, well, we want to increase revenue by 50% or two X boost. They typically say, we want to keep our operation lean and see our margins expand as we scale And so, for example, if the manufacturer. We we often find that they have limited visibility in terms of as the inventory or the, the raw materials come in, how effectively those are processed and then oftentimes installed post post manufacture. And so very often we're seeing opportunities right now, especially with the advances in AI, to install sensors that are able to capture a control tower view of the manufacturing operation, overseeing the floor where everyone is working, and you can see the performance of each contributor to the process. You can see how much material is being produced. You can more readily gauge defect rates, and we're really able to help businesses get a better sense of how do I create value efficiently, and how do I keep my costs low and hold my team accountable to the standards we have, especially around quality control and a manufacturing operation? And so that's an example, a more recent example of a very exciting opportunity where we are able to track new information to improve the business results. James Dykstra: That said, we're still doing the traditional where we look at each of the tools the business is currently using in that early conversation, typically with the general manager or CTO and COO Or the owner of the business. And we'll ask, well, given your three year goal, which tools do you need to achieve that vision? And we list out all the tools they're currently using. And we, we seek an understanding of where do data silos exist? Because very often one tool doesn't connect to another. And then critical insight is lost because it's living in a separate place. And so for example, you might have a difficulty understanding your, your accounts receivable or producing a price quote in an automated fashion. If part of the data is living in six different systems. Dr. Kirk Adams: Right? James Dykstra: So after we have that conversation about the tools to get them where they need to go, we have a conversation regarding will, which data App is required to power those tools. Right now, more than ever, we are seeing enormous enthusiasm about AI, and it's warranted. It's incredible. The technology is wonderful. The number of lives that are going to be positively impacted. I'm hugely optimistic about the future. It's very, very exciting. And understandably, when a business owner and their staff see a really exciting new product, they say, well, let's, let's buy it. Let's try it. Very understandable. Well, they buy it and they try it. And it only magnifies the current defects in their data capture process. And so they're buying the new tool, but they don't have the data to power that tool and to get the results that they expect out of it. Dr. Kirk Adams: Okay. James Dykstra: So we find ourselves in this situation right now where so many business owners are seeing their AI pilots fail. I read a. Dr. Kirk Adams: Gartner and I read. Dr. Kirk Adams: I read very recently, and I can't quote the statistics, but I can quote the, the, the gist of the, the research was that AI seems to be increasing, enhancing the productivity of individuals and a large percentage of individuals using AI find it helpful. And correspondingly, organizations, structures, companies are having a, the reverse experience. You know, far fewer organizations are finding AI, making them more productive and effective. So I think. Dr. Kirk Adams: That's. Dr. Kirk Adams: That that's along the lines of what you've been learning as people as you say, understandably want to always embrace the, the latest technology and innovation and be, be on that cutting edge. They, they, they employ AI and what, what I just heard you say is that it, it oftentimes reveals the structural structural problems that they have in the organization. It magnifies them or amplifies them. Is that what I'm hearing? James Dykstra: Absolutely. And Ruben showed me recently a Gartner survey, I believe it was early 2026 survey could be mistaken on the the date. It stated that the estimated Gartner estimates that 60% of enterprise AI pilots will fail by the end of 2026. Dr. Kirk Adams: Okay. James Dykstra: 60%. That's that's unheard of. Perhaps in the history of business pilots. And the reason they're failing is because they've, they've bought the new tool. It's an incredibly powerful tool and they've fed it the data that they have. Dr. Kirk Adams: Right. James Dykstra: And oftentimes that data is incomplete. They're it may live in the ERP and the CRM in order to paint the whole picture, for example, or their database. And without bringing that data together in a consolidated view. James Dykstra: A single consolidated data platform, which is part of our expertise code stack systems. Dr. Kirk Adams: Right. James Dykstra: They aren't able to paint a complete view of the business. And so there's something critical missing when those models give outputs and recommendations to these businesses. Dr. Kirk Adams: I think you gave me the analogy of a an engine. You buy this powerful engine and put it in a vehicle, but it doesn't do any good unless it's connected to all of the other systems in the vehicle. James Dykstra: Exactly. Exactly. And what I like to say to many business owners and, and other founders is that. Just like an engine or as a machine might be powered by gasoline, your data is, is an asset like, like crude oil that needs to be extracted from the systems in which it lives. It also needs to be identified and potentially new wells drilled tracking new data that you haven't currently had a reason to to track in the past, for example. And so first you have to identify where that data is. Extract it, refine it, really clean the data, and then you have to store it effectively. And so after it's extracted and refined and then stored safely and compliantly, then you have an opportunity to build a pipeline like a data pipeline and connect it to that machine. And unless those things happen, the machine does not run as expected. Dr. Kirk Adams: And so if I'm a client of code stack systems, and since I know manufacturing, I'm a manufacturer and I've engaged you and you come in and, and lead lead through the process. What's our vision for three years? What tools do we need? What data do we need to support those tools? Then when when you when you finish the product project, the initiative, the work, what what what are you leaving me? What are you leaving me with? Is it an ERP system? Is it a dashboard? Is it a set of tools? What, what I guess what is the, the manifestation of your work that, that you're, you're giving to me as the owner of the manufacturing enterprise? James Dykstra: Yeah. So when we think about what are the tools that power the change in the business, we recognize that the tool is simply a leverage point. And what we're really looking for is to deeply understand what are the business processes happening in the business and how do we essentially optimize those business processes? We can improve the reliability of manufacturing, for example. And through implementing new sensors and automations. And so at the end of the day, what we're leaving behind are optimized business processes that are supported with automation. Oftentimes AI automation and the underlying data platform that can feed all of your future AI tools. Dr. Kirk Adams: Okay. James Dykstra: So it's a very big unlock. Being able to consolidate the data in an automated and effective way from all the systems that a business has. So at the end of the day, when we walk away, a business then has the foundation to Use the AI tools of the future needed to hit their three year goal, and they have as a top priority the business processes and functioning tools needed to grow sales or to optimize productivity in the manufacturing operation. Dr. Kirk Adams: So I, I've been, I've been moving down my path. I have a manufacturing company, I have a ERP system, a Oracle based or whatever it is. And I'm managing my business not as optimally as I can. And you're going to come help me. Are you replacing my systems? Are you enhancing my systems? Are you adding stuff, taking stuff out? What does that look like? James Dykstra: We try to avoid ripping and replacing systems and meeting the business where they are. Dr. Kirk Adams: Okay. James Dykstra: We've found that most businesses cannot stomach the huge change management challenge and systems implementation challenge of ripping and replacing systems, right? At times, we will work with the business to determine when a new additional system is appropriate. For example, perhaps they want to move to SAP and they are using QuickBooks with some really advanced tooling that they've built, oftentimes a custom tooling. And they want to have a CRM. They want to have these systems throughout the business to be able to track the health and performance of each organization. And so what we're really focused on is understanding what tool, which tools are currently in play, which tools need to be added, and then how do we reliably access the data that's being stored and captured by each of these tools? And then we can even refine and improve the data living in those tools. So Ruben likes to say that oftentimes we're building a semantic layer in, in the data that is living outside of these tools. Dr. Kirk Adams: Okay. James Dykstra: So how do we want to define units shipped, for example, in Amazon? There are multiple definitions of units shipped and of sales. Some include for example like sales with or without credits. And so what we're able to do is clearly define Codify what are the business rules and how do we want to interpret the data. And we can build that into the data outside of the systems. Dr. Kirk Adams: Okay. James Dykstra: That are kind of like the initial source. And so we're improving and enriching this data in this consolidated data platform that will then power all the newest and best tools. Dr. Kirk Adams: So I want, I want to ask you about, about future vision and future state and AI and and how, where you see things going and there's always information and opinion swirling and you know, again, I see research reports, I see surveys of recent college graduates and the huge percentage who, you know, for their future employment because they believe AI will be supplanting human beings and the types of jobs that recent college graduates are, are typically hired for. In the accessibility world, there's lots of excitement about how AI can make the world more accessible. And from my standpoint, as a blind person, there are, you know, functions that we in the past needed to rely on sighted assistance that now AI can can provide to increase our independence and create more frequent, better fits between our cells with our impairments and the environment. And we, we see information about productivity and we see people protesting the thoughts of data centers being built in their neighborhoods. And you know, it's very very fluid very much at a, I guess, a Creative frontier. So just with with your long experience and and vastly more sophisticated experience than I have what's top of mind for you? What are what are you seeing? What are you thinking about? What are, what are you imagining? James Dykstra: I'm very, very excited about the future. We've never been in a situation where the cost of, you know, dollars per or whichever denomination, you know, ex currency per mile traveled you know, per kilowatt hour per unit input to a manufacturing process is going to decline so precipitously. And that's going to create utopian abundance. Dr. Kirk Adams: Is that through efficiency? James Dykstra: Yeah, absolutely. Through efficiency, through the application of robotics, reasoning, material science breakthroughs, manufacturing breakthroughs, and of course, energy production. We are making significant advances in all of these areas and the what we like to call downstream impact or like positive lift downstream from all of these advances is extremely cheap transportation in the future. James Dykstra: Extremely cheap manufactured goods, very likely extremely cheap services. With the advent of humanoid mass produced robotics. And the reason why we're seeing this really shocking, shocking Price decrease and it's anticipated over the next really the next three years, we're going to see a huge, huge transformation is because novel technologies have matured and converged in a very, very timely way. So robotics, which is which can be construed as unlimited physical labor and language models, coupled with well organized comprehensive data sets which can be construed as unlimited reasoning. New sensor types and new model types for gathering information. And so it's extremely exciting to see all of these factors come together. That said, every job in the future will be very likely performed differently than it is today. Many new jobs will exist, and at the same time, there will be great disruption and great frustration with the magnitude and sheer acceleration of this change. And so it's not going to be an easy road. Dr. Kirk Adams: Okay. James Dykstra: But the end of the road is very, very bright where work will potentially, for many people, be optional. The baseline quality of living will be dramatically higher than it's ever been in the past. And with the significant enhancements in AI assisted health care, the quality of life will be equally better. We're talking about longevity, escape velocity where we're going to be adding a year and a half for every year that passes within 5 to 10 years. And so the future is very, very bright. And the technology will be a great equalizer amongst people because the ability to sense and gather data from the environment is more incredible right now than ever before. And all of that data can be processed in ways it could never be processed before and made available to us to consume. However, we'd like to consume it. Dr. Kirk Adams: Yeah, I'm just thinking about access to visual information and AI. And it's all there very, very much sweeping the blindness and low vision communities, the smart glasses, for instance, where you can ask AI to describe what's in front of you or even describe a video with with really good accuracy. Of course, there are hallucinations. And if it's if it's if it's a matter of safety or privacy, you know, the need to verify. But I went to the sea Sun conference, the California State University, Northridge, large accessibility assistive technology conference. And the last one I went to most people were talking about access to visual information. And that was in 2025. And now in 2026, it, the focus shifted within 12 months. The image, the access to visual information seem to be an accepted new asset for us, and the next frontier seemed to be agentic AI. And I know when you were first describing Code Stack, you talked about agents or directors, AI directing various functions within companies. Can you talk a little bit about that, about the emergence of AI and whether or not I'm using the right, right terminology? James Dykstra: The the terminology is changing every day. And so you'll see an executive from Microsoft describing the same technology, different from differently from an executive from Nvidia. And so we're, we're still maturing and finding a common nomenclature for these wonderful technologies. My background in AI started with recommendation models and you know, in a pricing context. And then when I moved over to Microsoft, I helped initially lead business planning for the Microsoft Cloud for retail before expanding to include all of the other industries in my purview. And when just focused on retail, we were launching products such as Microsoft's Intelligent Recommendation service that could find visual matches and other predictive matching. And then, of course, over time, AI emerged in new modalities, new models such as small and large language models. And it was very exciting to be in that industry. Business planning capacity explore for each industry. What are the applications for a language model and new types of AI inference and compute heavy workloads to really improve lives with this technology. Because industry is a very, very beautiful thing because it gives us all of our modern products and services and conveniences that underpin our quality of life. James Dykstra: And so after rolling out a number of different models that were that pertained to specific industry applications, we then moved further toward, well, how do I couple this model with knowledge, tools, governance, and the ability to orchestrate across different tools to effectively create what's called an AI agent? By most these days, AI, as we're currently Describing it is really a collection of a number of foundational technologies where the model is only one piece, and without all the other pieces, it is defunct or unsafe. And so as we look to the future and we think about these language models that are equipped with knowledge and tools and governance and the ability to organize which tool should be called for, which purpose, and which data is acceptable to access for which purpose. We have a huge opportunity for us to task these, let's call them tool composites. And for all of us to have a team of direct reports that are the agents that we task to achieve our business outcomes or our creative pursuits. Dr. Kirk Adams: Amazing. Dr. Kirk Adams: So the time has flown. The time has flown by. I've took I've taken a lot of notes. I look forward to working more closely with you and team and learning more and getting a deeper understanding of the nuances of, of what you do. I know more now than I did before we started this conversation today. What, what would you like to leave people listening with? How can people get in touch? How can people connect with you? James Dykstra: Absolutely. I'd like to especially leave behind a message of hope. All of this change will be really challenging. And if we're able to work through these challenges together, we can create an incredibly beautiful future where we have options and where everyone is empowered to lead a fulfilling and gratifying life. So I want everyone, especially those who are involved in, in running businesses and creating some of that value that's going to positively impact the lives of others to consider beyond just the tool. The tool is very exciting. What foundational investments need to be made and what is the priority of those investments? Working backward from that priority business outcome. And so with code stack systems, we want to team up to support businesses that are going to improve lives with technology. And we want to do that by empowering them with the right tools that are powered by the right data. And so to reach out to me and the team, you can reach out to me via LinkedIn and anyone can schedule a meeting with me. Happy to have a one on one and talk and learn from others, and they are happy and welcome to visit the website Code Stack systems.com where they can sign up for a free consultation, where we sit down with business leaders and we learn about their priorities, and we work backward from those objectives. To help define a technology standpoint, what steps need to be taken for them to thrive in the future? Dr. Kirk Adams: Fabulous. Well I'm excited. My my my feelings about AI vacillate between concern and enthusiasm. You've tipped me toward you've tipped me a little bit toward the enthusiasm into the scale today, which I appreciate. And thanks, everyone for listening to another episode of podcast by Doctor Kirk Adams. To connect with me, my website is https://DrKirkAdams.com. You can sign up for my newsletter. You can fill out a contact form. I'm also on LinkedIn every day. Crossed paths with James on LinkedIn from time to time. And again, thanks for listening. And we'll we'll talk to you next time. Podcast Commentator: Thank you for listening to podcasts by Doctor Kirk Adams. We hope you enjoyed today's conversation. Don't forget to subscribe, share or leave a review at https://www.drkirkadams.com. Together we can amplify these voices and create positive change. Until next time, keep listening, keep learning, and keep making an impact.

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episode Podcasts By Dr. Kirk Adams: Interview with Lauren DeVillier, CEO, Exceptional Minds artwork

Podcasts By Dr. Kirk Adams: Interview with Lauren DeVillier, CEO, Exceptional Minds

🎙️ Podcasts By Dr. Kirk Adams: Interview with Lauren DeVillier, CEO, Exceptional Minds https://drkirkadams.com/podcasts-by-dr-kirk-adams-06-24-2026/ [https://drkirkadams.com/podcasts-by-dr-kirk-adams-06-24-2026/] In this warm and practical episode of Podcasts by Dr. Kirk Adams, Kirk welcomes Lauren DeVillier [https://www.linkedin.com/in/lauren-devillier/], Chief Executive Officer of Exceptional Minds [https://exceptional-minds.org], the Los Angeles nonprofit academy and working studios that train young adults on the autism spectrum for careers in animation, visual effects, and a newly launching game-arts program. DeVillier traces her path from property manager on Bill Nye the Science Guy through Microsoft, Yahoo, and Disney to her first year leading Exceptional Minds, and lays out how the organization works: a three-to-four-year vocational academy (mirrored online nationwide), two revenue-generating studios doing VFX and animation for major studios like Marvel, Sony, Disney, and Blumhouse, and a blended funding model of tuition, California self-determination/regional-center funds, earned studio income, and $1.5–2M a year in fundraising. The conversation's through-line is DeVillier's strategic pivot from developing talent to developing workplaces, employer training and a new career-and-student-services center to place graduates into neuro-inclusive jobs, framed by her conviction that accommodations are "low-hanging fruit" that benefit everyone, not a "nice-to-have." She shares the PATH Water Autism Acceptance Month bottle designed by Exceptional Minds artist Benny, reflects on how the work has deepened her relationship with her own neurodivergent daughter, and points listeners to https://exceptional-minds.org [https://exceptional-minds.org]. Kirk closes by half-jokingly recruiting Starbucks for a design partnership and promising to "break bread" with DeVillier in Southern California soon. TRANSCRIPT: Podcast Commentator: Welcome to Podcasts by Dr. Kirk Adams, where we bring you powerful conversations with leading voices in disability rights, employment, and inclusion. Our guests share their expertise, experiences, and strategies to inspire action and create a more inclusive world. If you're passionate about social justice or want to make a difference, you're in the right place. Let's dive in with your host, Dr. Kirk Adams. Dr. Kirk Adams: Welcome, everybody, to another episode of Podcasts by Dr. Kirk Adams. I am that Dr. Kirk Adams, speaking to you from my home office in Seattle, Washington. And today my special, wonderful guest is Lauren DeVillier. Lauren is the Chief Executive Officer of Exceptional Minds. Say hey, Lauren. Lauren DeVillier: Hey there. Hello. So happy to be here. Dr. Kirk Adams: Good. Well, we'll be back to you momentarily. So for those of you who don't know me, just super briefly: I am Dr. Kirk Adams, immediate past president and CEO of the American Foundation for the Blind, Helen Keller's organization. I had the honor of serving in those same leadership roles at the Lighthouse for the Blind here in Seattle. I am a blind person. My retina is detached. When I was in kindergarten, I went to a wonderful school, the Oregon State School for the Blind, for first, second, and third grade. Thank you, Mrs. Summers, for teaching me how to read Braille. And thank you, Mr. Pearson, for teaching me how to use the long white cane. And off into public school after that. College, career in banking and finance, moved into the nonprofit sector. First nonprofit job was development officer for the Seattle Public Library Foundation, raising money for the statewide Talking Book and Braille Library. Later pursued and earned a master's degree in nonprofit leadership, and later on a PhD in Leadership and Change from Antioch. So I guess I go back to school every 15 years or so. And I met Lauren because a classmate of mine from Whitman College, who was also an econ major, named Vivian Ho, and I reconnected. Vivian lives in the Bay Area. She is a trustee of the University of Washington Board of Regents. And she reached out to me, said, 'I met this really interesting person named Lauren, and she's working on a fantastic project that involves young artists with disabilities, and I think you two should know one another.' So Lauren and I talked about the project she was working on with the Kennedy Center, and we touched base every once in a while. And then, fast forward — I don't know, six, nine months since we connected — and lo and behold, she is the executive director of a nonprofit called Exceptional Minds, doing some fabulous things. I know it started in Southern California, but it's really a national and growing scope. And rather than try to tell you about Exceptional Minds myself, I will let Lauren do that. We'd love to have you talk to us, Lauren, about some of your background, some of your experiences, what led you to be involved with Exceptional Minds, the history of the organization, and where are you now and where are you taking things? Lauren DeVillier: Sounds fantastic. I would love to. So thank you so much again for having me on your podcast. I'm so excited to be here with you today. And my career actually started in Seattle. I worked on Bill Nye the Science Guy at the very beginning of that show. And I— Dr. Kirk Adams: Okay, here's where I jump in to say: when my children were little, we'd watch Bill Nye the Science Guy on channel nine, KCTS, our public broadcasting station. We remember one wonderful day where he showed an experiment where you could take a plastic garbage bag and put a hairdryer underneath it and fill it with hot air, and it would rise up to the ceiling. So we did that. And science — that's Bill Nye. Lauren DeVillier: Science. Science rules. Yes. I want to say that was the Lift episode. That was one of our very first episodes. I was the property manager, so I found all the props for the show, all the background for his experiments, all of those things. It was an incredible experience and really started my career in TV for kids. And so I was with the show for four of the five years. And then I would freelance at Microsoft when we would go on hiatus. I was working on a lot of projects for Microsoft that were kids-related. And then, after the show ended, I ended up joining Microsoft. I was at Microsoft for about five years, and then was recruited to Yahoo, which was the thing that brought me to LA. Because I did love Seattle, but as soon as I got down to the sunny weather of LA, I was like, 'I'm sold.' And so, joined Yahoo, was there for a couple of years. And then I worked on the lifestyles portfolio, and one of them was overseeing the kids group. And so I was out trying to do deals with some of the studios while I was in LA. And I ended up talking to Disney a lot. And they offered me a position to oversee digital strategy for the three kids networks. So it was Disney Channel, Disney XD, and Disney Junior. And that was a phenomenal experience for me, because I had worked on a TV show, then I went into technology, and then I went to Disney. And Disney really taught me about IP and branding, and really how to meld together digital with storytelling. And so, I was at Disney for quite some time, and then went off to Discovery, went back to Disney, had a startup, and then I was consulting. And my daughter went to a school, a local school here for 2e kids — and 2e is twice exceptional. So the child identifies as gifted, but they have a learning difference. And so somebody from this school reached out to me and said, 'There is this opportunity, and you sound like you'd be a perfect fit for it.' And they sent me the overview, the job description, for Exceptional Minds. And I read the job description, I was like, 'This is a perfect fit for me.' It is in the entertainment industry — kind of a little adjacent to it, not right in a studio. And I have a daughter who is neurodivergent. And I thought, well, not only can I do the business side of this job and the passion side of this job, but as a parent, I understand how you have to navigate with a child who is on the autism spectrum or is neurodivergent. And so I wrote a very passionate letter and said, 'This is why you need to hire me.' And I got hired. And so here I am at Exceptional Minds. And yesterday was actually my one-year anniversary. Dr. Kirk Adams: Congratulations. Lauren DeVillier: Thank you very much. And now I'll tell you a little bit about Exceptional Minds. Dr. Kirk Adams: Yeah. Tell us about how kids and young people and neurodiversity and entertainment all come together with Exceptional Minds. Lauren DeVillier: So Exceptional Minds was started in 2009, so we're in our 15th, almost 16th year. It was started in 2009 by a handful of parents who were in the entertainment industry, who had young adults who were on the autism spectrum that wanted to also get into the entertainment industry. And so they started this nonprofit. And in 2011, they opened their first academy. So we are a three-year vocational academy teaching young adults on the spectrum. So you have to be 18 and over and have a high school diploma or GED and a diagnosis of autism. We teach young adults animation, VFX. We're just launching a game arts program. So both of those programs are three-year programs. Our game arts program is a four-year program. And then we have two working studios. So we have an animation studio and a VFX studio, and those were launched in 2014, and in 2016 our VFX studio was launched. Dr. Kirk Adams: Just to make sure — I assume VFX is virtual effects. Lauren DeVillier: No, visual. Visual. Dr. Kirk Adams: Okay, yes. Lauren DeVillier: When you see — let's say there's a glare in Brad Pitt's glasses — we remove that glare. Dr. Kirk Adams: Or if there's somebody— Lauren DeVillier: —with a boom mic standing there, we remove the boom mic. Dr. Kirk Adams: Okay. Lauren DeVillier: So yeah, we started doing work for most of the major studios, because the founders had a lot of connections. And so we started doing work for Marvel and Sony and Disney — pretty much all. We still, to this day, do work for all of those major studios. Dr. Kirk Adams: So Exceptional Minds has contracts with the studios, and the work is performed by your students or your graduates? Lauren DeVillier: That's right. And so when our students graduate, they can apply for jobs in one of our studios. Dr. Kirk Adams: Okay. Lauren DeVillier: And we can either — if they're ready for it, we hire them into the studio. But we also support our students in finding internships and jobs outside of our own studio, because we only have so many seats. So we really try to support our students once they graduate, because ultimately our mission is about workforce development and putting our graduates into the workplace, so they can have independent lives doing what they love to do. Dr. Kirk Adams: So give us an idea of the scope currently. I know you're growing, but how many students are involved in the three programs? How many individuals with autism are working in the studios? How many people moving on to other employment? Lauren DeVillier: So our last graduating class — because we're still accepting applicants for this upcoming class — our last graduating class in 2026, they just graduated in June. We had a total in the school of 58 students. And everything we do — we have a campus, and everything we do on campus we also mirror online. So half of our students come from another part of the country. About 14, 15 last year were online doing the same curriculum. Community building is a huge part of what we do, so we have game nights and movie nights and crochet club. So part of everything that we offer, beyond the hard-skill training, is the soft-skill development — a lot of community-based events, a lot of career development building. So that's how many students we have in the academy. We have workshops throughout the year as well. So between the workshops and the school and our summer program, which is going on right now, we serve about 250 to 300 students a year with all of these different programs. Inside of our studios, because we flex with the jobs that are coming in, we will have anywhere between the two studios from 20 to 30 working artists on a part-time basis. It's an incredible and fulfilling role for me, because I sit between the academy and the studios. So I am constantly interacting with our artists and with our students. And it's just incredible — the work that they're doing, and their passion, and them as individuals. Dr. Kirk Adams: So, as a former CEO of several nonprofits, I have to ask you about the revenue model. So I'm hoping that some of the students are being funded by our vocational rehabilitation system through the Department of Education. So hopefully some of the students, especially those from other states, are coming with VR from that state. And then it sounds like you have earned income through the work of the studios. And I'm assuming there's philanthropic dollars that come in as well. Lauren DeVillier: Yes. So it's really a mix of three. So the academy — we have an annual tuition. And within California, we have the regional centers, and a lot of our students pay for their education through self-determination funds. Some parents pay out of pocket, and we also do scholarships. So that's the academy side. On the studio side — yes, we bid out projects like any other studio. And so we get revenue through the work that we do for Blumhouse and Disney and all the others. And then, because we have our overhead, and because we are trying to train our artists — I think we're the only studio in town that's trying to kick our artists out, so they go out and get other jobs — we offset some of the costs within the studio through our fundraising. So we are also fundraising between one-and-a-half to $2 million a year to offset that. Dr. Kirk Adams: I'm curious about the original founding parents group. So you mentioned there were parents in the entertainment industry with children who were moving into that school-to-work transition age, who were interested in entertainment. That was the genesis — very, very similar to something that happened at Microsoft, when a number of Microsoft employees early on, with autistic children, really drove a focus on autism that has become something significant across the lake here at Microsoft, as far as employing people with autism and neurodivergence. So the original founding spark from those parents — I'm guessing those children are well into adulthood now. Are any of their original parents involved, or has it been a rolling succession of new families and new leaders of Exceptional Minds who are involved in the entertainment industry? I'm just really interested in how, from an organizational development, board development standpoint, things evolve from that beginning group who said, 'Hey, let's create this thing.' Lauren DeVillier: Yeah. So Judy Bennett, who is one of the first founders — she worked on a lot. She's an AD, an assistant director, and production manager. She worked on a lot of things like Kramer vs. Kramer. I mean, these are all very old movies — Broadcast News, Star Trek — she worked on all of that stuff. So she's still involved in ways. I talk to her, and really get a lot of inspiration from her. I met with another one of the original founders, Ron Burns, and his daughter Molly, who had a kid who was on the autism spectrum that was interested in the program. And so the original founders are still engaged on some level. Usually I reach out to them and tell them what's going on, and sometimes we bring them in for interviews and things like that, to provide inspiration to the newer leaders. And then we have two parents on the board of Exceptional Minds whose students went through this program, which is great, because they provide a different perspective to us. And in terms of how engaged parents are beyond the board — we have a very engaged parent group. They have their own social media group, and we definitely seek them out. We are actually actively looking for board members in the entertainment industry. And then, adjacent — we would love to add some board members who are adults on the autism spectrum, because we definitely want that perspective. So yes, that is of great interest to me. Dr. Kirk Adams: Wonderful. And then — you've been there a whole year now, so I'll ask you a couple things. So let's look at the challenges first. What has come into your world that perhaps you weren't quite expecting, or is more challenging than you thought it would be, or you had no idea this would be a challenge? And then, after we talk about that stuff, I'd love to hear about the happy surprises — what are some things that are more wonderful than you could ever have imagined? So let's talk about challenges. Lauren DeVillier: Yeah. So the challenge is — I believe that everyone is well-intentioned. That's where I start from, right? And as we head into our new fiscal year, one of the things that we're really focused on is employer training and workforce development. Because the biggest challenge — I have artists, and they're amazing, and they're great at what they do. And yes, there are organizations like Microsoft who really weave neurodiversity into their culture. Salesforce also has Neuroforce, and they really weave it in. A lot of organizations aren't quite there yet. And so where we are pivoting is really in that area of teaching and development of employers. So we just added somebody on our board who works at CBS Sports and has hired four of our graduates. And we go on little talking tours and talk about how, if you build a neuro-inclusive workplace, it's not as difficult as it sounds. And so it really is around development. We're already taking care of the development of our students and our artists, and now we're shifting a little bit to the development of the workplace. So I'm now speaking at different organizations and saying, 'Hey, yes, it's a different lift. It's not a heavy lift, it's a different lift.' And as we're looking at the research — I've looked at different research, like, I just looked at YouGov, where 30% of people under 30 identify as neurodivergent. I have looked at other stats where it's almost 50% of people identify as neurodivergent within the workforce. And so as we're seeing this acceptance and this growth, where we sit is: we want to be partners and thought leaders in this area of, it's not a nice-to-have. It just is. Dr. Kirk Adams: So, is it employer attitudes, misconceptions, fear of disability? Or is it more a lack of awareness, or some sort of combo plate? Lauren DeVillier: I think it's all those things. Right? I think it's all those things. In my speaking to different groups about it, it's just amazing the things that come up. When you're talking about building a neuro-inclusive workforce, whatever is good for a neurodivergent person also benefits — what, as I say in air quotes — a 'neurotypical' person. Like being clear. Just some of the simplest things that benefit an entire organization, not just people on the spectrum, right? Dr. Kirk Adams: Creating a good fit between the person and the workplace — a good employer should want to do that for everybody, right? Lauren DeVillier: Yeah, exactly. Exactly. So some of the accommodations, again, are just — it's like low-hanging-fruit stuff. So it's kind of a combination of everything that you said. So that's a big focus for us this year. Dr. Kirk Adams: And then, on the flip side of the coin — what are some great things that have occurred or have manifested during the year you've been there that maybe you weren't quite imagining would happen? Lauren DeVillier: Well, so this is a personal one. I have a 21-year-old, and I have learned so much about her, about myself, about our relationship, about how we interact — and actually how I can be better — by just my everyday work here and my everyday interaction here, and just digging into neurodiversity and autism and understanding it on a different level. Because I only have one child, and I only know her and her perspective. It's really broadened my perspective overall of neurodiversity and autism, and it's really helped me understand everything about my relationship with her. So that's been a wonderful experience for me. Dr. Kirk Adams: That's great. So you've talked a little bit about some of the strategic focus areas for you as the Chief Executive Officer. We talked about adding some neurodivergent adults to the board. We talked about building out more contracts for the studio. You mentioned fundraising, which I know is always an ongoing imperative. So what's your vision for year two, year three? Lauren DeVillier: So my vision for the next couple of years — it's a couple of things, right? Anybody that is staying on top of, or reading anything about, what's happening in the entertainment industry knows that, specifically in the LA area, there are a lot of challenges here. There are a lot of people who are looking for work. There's a lot of consolidation, with mergers and acquisitions and things like that. And so, how do I continue to serve the mission in developing artists for the workforce? We are expanding the type of work that we're doing outside of just straight entertainment work. We're really leaning into what I like to call market-adjacent work. So, finding work for artists in marketing departments, finding work for our artists in that law office who needs content. We are a very content-driven culture, with short-form, short videos, other content. And so, how do we expand beyond sort of the traditional studio life and into other areas? We are training in the creator economy — how do you have your own business, how do you develop your YouTube channel, how do you build an Instagram, in terms of where you can actually be a creator making money. So we're leaning into some of those areas, in further development of our talent. And then, kind of leaning back into the workforce development piece, we are building out a career and student services center that is supporting our artists through upskilling. We continue to upskill our talent after they graduate. We help them, again, in those soft-skills training pieces — like, how do you interview, how do you write a resume, how do you interact with your peer group, how do you communicate with your manager, what do you disclose or don't disclose. So we are standing up this career and student services center for not only our students, but for our alumni and our recent graduates, so we can continue their education and continue to support them in finding work in the market. Dr. Kirk Adams: Awesome. So if someone listening right now is an autistic person, 18 or over, with a GED or high school diploma — or has such a person in their life — who is interested in the entertainment industry, or adjacent industries like design and content creation, how can they get in touch? Lauren DeVillier: Well, they can reach out to me, and they can go to our website, which is https://exceptional-minds.org. We have all of our programs up there. I would encourage anyone who's really passionate about art and drawing and animation and VFX and gaming — we have a lot of summer workshops happening right now. We're in the middle of one right now, and we have three more to come, so check those out. Or, if you're interested in our three-year or four-year program, that's also listed on the website. We also have a one-year program called Media Arts Foundation, so there's that. We would also gladly accept donations to support these programs, to support our scholarships, to support our career and student service center. And if you're in the entertainment industry — and if you're not — we are working with many, many different clients outside of the entertainment industry to develop content for marketing assets and other— Dr. Kirk Adams: Product design. Right — I know you mentioned your graduates had done some design work. I think you said a water bottle, last time we talked. Lauren DeVillier: Oh yeah, yeah. So, thank you for bringing that up. So we did a partnership with PATH Water, I think they're called, for Autism Awareness Month, which is in April. And one of our artists, Benny, did the design for that. Benny was an animation [student] and decided that — after they did this design — they wanted to get into product design. So thank you for bringing that up. I'm reaching out to more. There's one company in Seattle that sells coffee that — yes, I'm like, 'Have you heard of them? I would love to do something with them.' And so, yeah. Dr. Kirk Adams: Okay, well — I'm not shy. Okay: Starbucks. We've got some people who are trained to help you with design and content, who are autistic and eager and ready to work. Lauren DeVillier: Thank you so much. Yeah. It's such a great — just the passion of these artists. Once you're interacting, like Benny working on this design — it's just such a phenomenal experience, for Benny, for us, for PATH. It was just a great experience all the way around. And we have supervisors that help kind of guide that process. Dr. Kirk Adams: That's awesome. So, from being the property manager for Bill Nye the Science Guy to being the Chief Executive Officer for Exceptional Minds — what a wonderful path you are on. So proud of what you're doing, and just so excited to follow along as you grow your programs and change the lives of more and more people. So, for those of you listening, go to https://exceptional-minds.org to get connected with Lauren and her team, and reach out to me at https://drkirkadams.com, or @KirkAdamsPhD on LinkedIn. Reach out to Lauren, reach out to me — let's connect, let's build this community. And thank you so much, Lauren, for being here today. Lauren DeVillier: Thank you so much for including me in this great podcast. I so appreciate it, and I'm so grateful for the relationship we have. Dr. Kirk Adams: Yeah. Well, I'm looking forward to meeting you in person very shortly. We'll break bread together in Southern California soon. And for everyone listening, we'll see you next time on another episode of Podcasts by Dr. Kirk Adams. Podcast Commentator: Thank you for listening to Podcasts by Dr. Kirk Adams. We hope you enjoyed today's conversation. Don't forget to subscribe, share, or leave a review at https://www.drkirkadams.com. Together, we can amplify these voices and create positive change. Until next time, keep listening, keep learning, and keep making an impact.

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episode Podcasts By Dr. Kirk Adams: Interview with Jerred Mace, Founder and CEO, OneCourt artwork

Podcasts By Dr. Kirk Adams: Interview with Jerred Mace, Founder and CEO, OneCourt

🎙️ Podcasts By Dr. Kirk Adams: Interview with Jerred Mace, Founder and CEO, OneCourt https://drkirkadams.com/podcasts-by-dr-kirk-adams-06-23-2026/ [https://drkirkadams.com/podcasts-by-dr-kirk-adams-06-23-2026/] In this energized episode of Podcasts by Dr. Kirk Adams, his first-ever return guest, Kirk reunites with Jerred Mace [https://www.linkedin.com/in/jerred-mace/], founder and CEO of Seattle assistive-tech startup OneCourt [https://onecourt.io/], fresh off attending a FIFA US–Australia match in Seattle where he used OneCourt's tactile broadcast at a live sold-out stadium for the first time. Kirk narrates the experience in vivid detail: feeling the ball travel across the pitch under his hands, sensing shots go wide, and syncing to the crowd's roar while seated beside a blind high-school student also using the device. Mace recaps OneCourt's origin story, inspired as a UW industrial-design junior by videos of blind fans following matches through a companion's tactile signing, and explains how the tablet-sized device translates official league tracking data into trackable vibrations on interchangeable silicone overlays, about a half-second behind live play. The conversation covers how the technology works (a shift from in-ball sensors toward optical, computer-vision tracking with millimeter accuracy), OneCourt's growing in-venue footprint (ten NBA teams last season, the Arizona Diamondbacks in MLB, plus soccer activations), and the new at-home preorder that lets fans stream NBA, NFL, and MLB games to their own OneCourt tablet. Mace looks ahead to OneCourt becoming a "need-to-have" accommodation at every venue, plus future use cases in gaming and blind-athlete training, and points listeners to onecourt.io/preorder. Kirk, now formally a OneCourt advisor, even pitches a strap so standing soccer fans can hold the device vertically. TRANSCRIPT: Podcast Commentator: Welcome to Podcasts by Dr. Kirk Adams, where we bring you powerful conversations with leading voices in disability rights, employment, and inclusion. Our guests share their expertise, experiences, and strategies to inspire action and create a more inclusive world. If you're passionate about social justice or want to make a difference, you're in the right place. Let's dive in with your host, Dr. Kirk Adams. Dr. Kirk Adams: Welcome, everybody, to another episode of Podcasts by Dr. Kirk Adams. This is that Dr. Kirk Adams, talking to you from my home office in Seattle, Washington. And I think this is my first return-guest podcast. So today we welcome again Jerred Mace, founder and CEO of OneCourt. Hey, Jerred. Jerred Mace: Hey, Dr. Kirk. Thanks again for having me back. Super excited to be here. Dr. Kirk Adams: Absolutely. And I am on fire about OneCourt. Because last week, on Wednesday, I got a text from Jerred that said, 'Hey, did you see the invitation to the World Cup match?' And I had not seen that, but I quickly searched my email, and there it was — an opportunity from FIFA to go see the US play Australia here in Seattle, and to experience OneCourt firsthand at a live sporting event. Now, I first met Jerred at an event at Microsoft — oh gosh, almost two years ago — called Seattle Disability Connect. And I had an opportunity to put my hands on OneCourt and experience tactilely a baseball game on the radio, the Mariners and Tampa. But I had not attended a live sporting event before. So I grabbed my wife, and I grabbed the Uber down to the Pioneer Square area of Seattle, and enjoyed walking through the very jovial, excited, enthusiastic crowd — quite a few Australian accents. And then we went to the guest services desk, where I encountered a blind friend named Jacob who works for both the sports stadiums here. And we checked out a OneCourt device. We were seated next to a blind high school student named Ethan. He was there with his mother, and Ethan and I sat shoulder to shoulder, both with our hands on the OneCourt devices. Of course, being several generations separated, I did have to ask Ethan for a little technical support — he showed me where the volume button was for the audio. But it was truly amazing to sit there and be so synced up with the energy of the crowd, in particular as my hands were on the device and I could feel the ball travel from one end of the pitch to the other. And as it neared the Australian goal, as the US was attempting to score — the increasing volume and excitement of the crowd as they cheered and yelled, and then the shot, and the collective groan as I could feel the ball go wide of the goal. In one particularly rousing scene, there was a shot on goal that went right over the net. The crowd moaned in despair, and I could feel the ball skip right over the goal and out of bounds. And then, of course, when the US scored our two goals, the excitement of that — the change in tone and tempo of the chanting of the crowd as the ball would change hands, as Australia might be driving toward a scoring opportunity, and then the ball would turn over and the US would be moving down the field the opposite way. And just to feel that ebb and flow under my hands while listening to the crowd and feeling the energy. And there was lots of energy in that sold-out, 66,925-capacity crowd at the Seattle Stadium. So I want to express my gratitude toward you, Jerred, and your team for giving me that opportunity. I call that a once-in-a-lifetime. And just really glad to have you back. I know the company has taken great strides since last time we talked. I put in my preorder for my device to use here at home. But for those who didn't listen to episode one of our conversation, if you could give a little recap on the origin story of OneCourt, the path you've traveled so far, where you're at now with OneCourt — where are you going? Jerred Mace: Absolutely. And thank you for that kind introduction, and also breakdown of your experience. I can't wait to talk more. I mean, this is the first time I'm hearing those notes from your experience last week. And it was an electric atmosphere, I think, all over Seattle, but none more impressive than in that venue. So I can't imagine how special that was for everybody. And to be engaging with it in a new way is all the more interesting and fun. So yeah, I definitely have all my questions for you, to hear more about that. But for listeners that haven't heard of OneCourt before, I'd love to just share and preview that. So OneCourt is a sports technology startup here in Seattle. We invented a tactile broadcast that allows fans who are blind or have low vision to experience and watch sports through their fingertips, as Dr. Kirk described in his experience. And what's powerful about this is that it works both in venue and at home. So no matter where you are, you can always access the game. And the origin story dates back a few years now. I was a junior at the University of Washington. I was studying industrial design, and I came across a video of a blind person at a soccer match, and he was sitting in the stands with a woman who was watching the game, and at the same time moving his hands across a game board to represent the action. So it was tactile signing. It was experiencing the game in a totally different format than the ones, I think, that are popularly described. And in doing some research, we kind of found, oh my gosh, these instances of accessibility are popping up around the world, where people are just helping other people experience the game. There was another similar video out of Brazil — same thing, but this one was at a cafe where fans were cheering, and two fans were sitting across from each other and helping watch the game through tactile signing. And I think the insight from that was really, how do we scale that experience to everyone using this emerging data and haptic technology? And that's what our company has been focused on since then. So we banded together as a group of students from the UW and formed this company called OneCourt. So we've been on a major journey, I would say, of development and community building. And now we're getting to this interesting part of scaling the work that we've built. So yeah, I would love to talk more about any and all of that. Dr. Kirk Adams: Well, let's talk about the actual device itself. It was so fascinating to me to spend that much time at it. You've definitely made changes, improvements since the last time I had my hands on OneCourt, which was well over a year ago. But it seemed lighter. Jerred Mace: Yeah. Dr. Kirk Adams: I had never had my hands on the rubber overlay that depicts the pitch of the soccer field. But I did notice that the goal itself was very, very small, but then there was a larger representation of the space representing the goal. So I could tell where the shot went in. Good score. Jerred Mace: Yeah, exactly. We have been playing around with what we call multi-view concepts, where we're able to show different views of the game, not just a single plane or top-down view of the action. And to give a brief description of the device — it's about the size of a laptop. And to your point, it has actually gotten a lot lighter, which is good. It's also getting thinner, which I'm excited about. You can think of it like a thicker laptop that you place on your lap or on a tabletop in front of you. And on the surface, there's a silicone mat that features the tactile graphic of whatever court or field you might be interested in. So in the case of soccer, of course, it features the goal line and the enlarged goal and the center line and the penalty box — everything. You can imagine that for different sports as well. And then what you're feeling underneath actually are vibrations that correspond to the gameplay that's happening live. So we work with the teams and leagues who are collecting this data around where the players are, where the ball is, and we translate that data in real time into trackable vibrations. So you can literally feel the ball stream across the field. Dr. Kirk Adams: Right. Jerred Mace: About a half second after it's happening — which solves one of the biggest problems we've seen in this use case, which is that many people are just accustomed to reacting after the fact. Like, the crowd has reacted, and you're waiting to kind of hear what happened from the radio or a friend or family member. And being able to just immerse yourself in the action and interpret it for yourself is, I think, what this is all about, in essence. Dr. Kirk Adams: I recall when I experienced the baseball game — the radio broadcast — the baseball diamond was represented, but then also the strike zone. You're talking about the multi-modes. So there was a grid representing the strike zone, so when the pitch crossed the plate, I could tell where the ball entered the strike zone — whether it was high, inside, low and away, or right across the plate. So I got that piece. And then when the ball was struck, you could trace the flight of the ball across the diamond. And if there was a runner on base, there was a vibration. I'm pretty good at keeping track mentally, but sometimes I forget how many runners are on when I'm listening to a baseball game. But I was talking to someone today about this experience over lunch, very excitedly telling them about it, and they said, 'Is there a chip in the ball? How does OneCourt track the ball?' And you just mentioned it very briefly, but — don't overwhelm me with technology that's over my head — but if you could just describe a little bit how the information actually gets from a soccer ball being dribbled down the field to my hands. Jerred Mace: Yeah, it's a great question. And this technology has really advanced over the last five years — ten years, really. But it's a combination of things. It sometimes is a physical sensor that's in the chip, or it's embedded in the ball, or it's embedded in the jerseys. But we're actually seeing the leagues move away from this technology and more towards optical sensing. And it likely is going to always be a combination, because sometimes the cameras can't pick up everything, right? But what we're moving towards is this area where you could imagine 10 to 20 cameras around the field, all trained on the action. And they're basically running computer vision software, which is able to pick up those details of where exactly the ball is on the field, and when. And I mean exactly — I really mean it — because it's millimeters of accuracy, right? XYZ coordinates. You could think of it almost like a 3D mapping of the game that's unfolding. And it's happening so quickly that we're able to turn that experience around into something that fans can feel in the moment. So I'd say that's a lot of the magic, as we talked about, but that's really how it works. It's the underlying infrastructure, of course, that is not OneCourt's invention. We do not collect the data. We simply translate it into a new haptic language. Dr. Kirk Adams: Gotcha. And then — I know when we talked the first time, first podcast you joined me, we talked about some of the professional sporting franchises that made OneCourt available. And my experience at the soccer stadium was going to guest services, giving them some personal information and phone number, etc., and then being handed a tote bag with handles that had the OneCourt device and the headphones. So how many stadiums now can a blind person go and enjoy OneCourt? Jerred Mace: Yeah, it's a great question. It does vary somewhat by league and tournament, but we've seen a lot of our scale actually within the NBA. So last season we had ten NBA teams, where at every one of those venues you could check out OneCourt for free at any of the home games. So a ton of availability and opportunity for fans to just give this technology a try, because we also understand it's a new and somewhat abstract experience that you sort of need to get your hands on to understand what it's like. So that's really powerful, and one of the valuable things of having scale across these different leagues. And yeah, we're focused on broadening that impact. Currently, one MLB team, in the Arizona Diamondbacks — they're an active club right now. We're doing some activations for the soccer tournament that's ongoing. And then, of course, as we head into the fall, we're hoping to have many more NBA, NFL clubs, and so forth. So really spreading our wings across different leagues, different sports. And we're always hearing those requests from fans as to which sport people are looking forward to next. So we get those requests quite often. Dr. Kirk Adams: Good. Well, I grew up with sports. My dad was a high school basketball coach. When I was very young, he coached three sports — basketball, and assistant football and assistant baseball coach. So lots and lots of sports in my life. And my wife also enjoys sports. So every morning when I get up, one of the things I do is — I call it the sports hunt. So I use my accessible voiced remote control, and I look at what sporting events are going to be on the streaming service I receive, and I record particular games. And then in the evening, we usually have a game of some kind on. Jerred Mace: I love that. Dr. Kirk Adams: Watched an Argentina soccer match the other day; the Seattle Storm game we had on for a little bit last night while we got dinner ready. I listen to at least parts of most Mariners games, and have for many, many years. So I love going to live sports, but I've probably experienced 500 broadcast sporting events at home for every one that I go to in person. So I know you have a home edition, you have something coming up. I know I signed up for the pre-order to be able to have OneCourt to enhance the experience of sporting events in the home. So we'd love to hear about that. Jerred Mace: Yeah. And your insight is exactly the insight that led us to offer this technology at home. And basically it was — we just kept hearing it from fans. People would go to a venue, have an amazing time, love the OneCourt experience, but then realize, well, I only come to the stadium a few times a year, or, if I'm really lucky, I'm a season-ticket holder. But to your point, most sports are watched at home, and being able to access sports no matter where you are is ultimately our mission. So we launched a pre-order earlier this spring, and it's still open. We have limited quantities, of course, so people should definitely act on that. But basically, as you said, people can experience this in their homes. They can stream all their favorite sports, whether it's NFL, NBA, or MLB games, all year round, and they can stream it directly to their own OneCourt tablet. So you could think of it a little bit differently than the in-stadium experience. That stadium experience is standalone. In this case, you're using your OneCourt tablet and your phone to basically look up games, select games, and watch games through the OneCourt app, and it's streaming via Bluetooth to your tablet. So you're able to — I could imagine your sports roundup experience adapting to that well, right? Like, you've got a game coming up, or you're excited about a game that's on this evening, and in the same way that you'd select it on your radio or your TV, you just do that on the OneCourt app and you're underway. Dr. Kirk Adams: Okay. Can't wait — looking forward to it. As the Seahawks go to repeat their Super Bowl run, that will be very enjoyable. Jerred Mace: I know. I think we're all hoping for that, at least in this area of the country. Dr. Kirk Adams: That's right. So I know that you have investors in the company. I don't want to contravene any Securities and Exchange Commission rules, but are there still opportunities, if people want to invest at this stage in OneCourt? Jerred Mace: Well, I guess that is tough to — yeah, obviously we can't talk about any of that on this channel. But we're always happy to have strategic conversations with folks if they see a particular way to support or help out, regardless of, obviously, any private accredited-investor engagement. But yeah, I think— Dr. Kirk Adams: I just want to — just in very general terms — there still could be opportunities if people want to talk to you about that. Jerred Mace: You know, we're an early-stage startup, and we're always looking for support. And a lot of times that isn't investment. So I think — folks, people investing their time, their insight — there's definitely many ways to get involved. And I just recommend going on our website, submitting an interest form, just say why you want to get in touch, and we'll definitely field those. Dr. Kirk Adams: And I would guess, if you are a blind or visually impaired person who loves to go to live sporting events and your local team does not have OneCourt, I bet connecting OneCourt with the public relations, guest services folks at your local sports stadium would be a nice thing to do. Jerred Mace: Absolutely. We've seen it work. Fans have a lot of sway within these organizations. I mean, it's what these organizations exist to serve. And we've seen very passionate fans stand up and say, 'Hey, here's an accommodation that's worth investing in,' and that's led to really direct engagement. And yeah, of course we want to see more and more scale and buy-in. So it's exciting. Dr. Kirk Adams: Well, yeah, I am pleased to be formally engaged as an advisor to OneCourt. It's been a great, satisfying journey so far. Where do you see things — say, fast-forward a couple seasons — where do you see things? Jerred Mace: Well, there's a couple things. The first is that I think we're starting to cross this line of nice-to-have to need-to-have, and really setting the expectation that this accommodation exists for fans and is available to fans. I mean, it used to be, even a year or two ago, that to try OneCourt would be the privilege of a select few, and a select few cities, right? And I think we're getting over this hump where we're seeing enough adoption — where, in many more cities, many more fans have the opportunity to try the technology. And I think in the years to come, we'll only see that trend continue. And our hope is that at every venue you walk into, you can ask for OneCourt and expect that real-time solution. So that's what I'm excited for on the in-venue side. Of course, we see a lot of opportunities to impact fans outside of the stadium. We've talked about the at-home pre-order. And I think in a couple of years, there will be a proliferation of content on our app. So, more sports, more engagement — whether that's across new leagues, deeper within leagues — there's just going to be so many opportunities to watch sports on OneCourt. But I think, in the coming years, what I'm interested to see as well is the new use cases that come up. So gaming is maybe the one I'm most excited about, where people will be able to not just watch a game, but think about playing a sports video game, or a different type — any type of video game. Those kinds of experiences — how can they be made more accessible? And it's something we're working on. It's not going to be the version-one launch, but I think soon after, we'll be able to have and create some of those experiences — along with, what's it like to use OneCourt as a training tool, as a blind athlete? That's another use case we're really excited about. So there's tens of things we want to do, but obviously we need to stay focused and deliver our core value before we diversify. Dr. Kirk Adams: Very good. I have one technological innovation to suggest, and that is some sort of strap, so you could hold it vertically in front of you. Because those soccer fans — they stand up during the match. Jerred Mace: Yeah, it's a great point. Dr. Kirk Adams: Many, many people around me were standing. I was seated with the OneCourt device on my lap, which was great. But yeah, I can imagine myself standing with it vertically, hanging down in front of me, with my hands on it. There were a lot of people begging people to sit down, but they weren't being listened to. So there was a lot of standing. Jerred Mace: It kind of forces that. Yeah. Dr. Kirk Adams: But again, back around to what we talked about at the top of the conversation — it was just a tremendous experience. Like I said, I've been to many, many live sporting events. To add that tactile element, where I was so much more tightly synced up with what was happening on the pitch, and could really connect the tactile to the auditory sounds of the crowd and the ebb and flow of the energy — it was really quite liberating and super fun, and looking forward to next time. Jerred Mace: And I'd love to hear that. Dr. Kirk Adams: Yeah. And for now, again — tell people how they can get in touch, how they can get a pre-order, how they can raise their hand to get involved. Jerred Mace: Yeah, I think that's the biggest thing right now. The biggest opportunity is our pre-order. So if you go to onecourt.io/preorder, you know, get a device for your home use — we'll be shipping by the end of the year. And there's three really strong bundles, all of which are heavily discounted. So I recommend getting in while it's at its cheapest. So yeah, that's my big recommendation. Those won't be around for long. And we're just excited to connect, obviously, with our sort of founding fans through this pre-order, and learn from them, work with them over the next year or so, and deliver as many amazing and illuminating experiences as we can. So that's our goal. Dr. Kirk Adams: Great. Well, thanks for joining me again. I just had to strike while the iron was hot, while the memories of being there at the World Cup US–Australia match with OneCourt were still fresh in my mind. So thank you for hopping on the podcast. And for those of you who want to get in touch with me — my website, drkirkadams.com, has a contact form and an email newsletter sign-up list. And I'm on LinkedIn every day, Kirk Adams, PhD. So reach out to Jerred and the OneCourt team, reach out to me, and we'll talk to you next time on Podcasts by Dr. Kirk Adams. Thanks, Jerred. Jerred Mace: Thank you, Dr. Kirk. Till next time. Podcast Commentator: Thank you for listening to Podcasts by Dr. Kirk Adams. We hope you enjoyed today's conversation. Don't forget to subscribe, share, or leave a review at https://www.drkirkadams.com. Together, we can amplify these voices and create positive change. Until next time, keep listening, keep learning, and keep making an impact.

23. juni 202627 min
episode Podcasts By Dr. Kirk Adams: Interview with Robert Annis, Co-Founder, NEURO artwork

Podcasts By Dr. Kirk Adams: Interview with Robert Annis, Co-Founder, NEURO

🎙️ Podcasts By Dr. Kirk Adams: Interview with Robert Annis, Co-Founder, NEURO https://drkirkadams.com/podcasts-by-dr-kirk-adams-06-16-2026/ [https://drkirkadams.com/podcasts-by-dr-kirk-adams-06-16-2026/] In this candid episode of Podcasts By Dr. Kirk Adams, Dr. Adams welcomes Robert Annis [https://www.linkedin.com/in/robannis/], a London-based coach and organizational psychologist, and founder of NEURO [neurocharity.org], an inclusive charity built to make neuroinclusion a competitive advantage rather than a matter of ethics alone. Annis speaks openly about his own "late diagnosis" at 45 (he's now 47) as profoundly autistic, with co-occurring ADHD, prosopagnosia (face blindness), aphantasia, alexithymia, an absence of interoception, and severely deficient autobiographical memory, a lifetime of "masking" that finally had names. He explains why he founded NEURO after growing frustrated with charities focused on awareness alone: he wanted real social change, so he deliberately built NEURO to look and operate like a business consultancy, meeting leaders in the language of innovation, adaptability, and talent rather than moral obligation. It's a thesis Dr. Adams shares in his forthcoming book, The Disability Dividend: Supercharge Your Bottom Line Through Disability Inclusion, that the resilience and cognitive diversity forged by overcoming barriers are exactly what organizations need to thrive. The conversation then turns to how NEURO actually drives change: the NEURO Standard, an accreditation spanning five organizational pillars and three tiers that lets employers and universities prove they are continuously investing in inclusion, and, in turn, attract the roughly one in six people who are neurodivergent, plus everyone who loves them. Annis shares early wins, a Great Britain Olympic rugby player who rebuilt her youth-coaching approach for neurodivergent kids, and final-year students in London and Manchester who used the NEURO Standard to audit their own universities as their capstone project, alongside fast traction for a charity registered only about two months earlier: three university partners (two UK, one Australian), local-council ties reaching some 26 high schools, a charity-of-the-year award, volunteers across three continents, and a first major client in a large energy provider. He closes with a borderless five-year vision, licensing the model to "commercial delivery partners" worldwide, growing a free NEURO Library of practical resources, and recruiting volunteers in a way that deliberately advances each volunteer's own career. TRANSCRIPT: Announcer: Welcome to Podcasts by Doctor Kirk Adams, where we bring you powerful conversations with leading voices in disability rights, employment, and inclusion. Our guests share their expertise, experiences, and strategies to inspire action and create a more inclusive world. If you're passionate about social justice or want to make a difference, you're in the right place. Let's dive in with your host, Doctor Kirk Adams. Dr. Kirk Adams: Welcome, everybody, to another episode of Podcasts by Doctor Kirk Adams. I am that Doctor Kirk Adams, talking to you from my home office in Seattle, Washington — one of the sites for the World Cup. We had Egypt and Belgium yesterday, down the street from me, and on Friday it's the US and Australia, so football has taken over our city. And, coincidentally, I'm speaking today with someone from the United Kingdom: Robert Annis, who's based in London. Robert is the founder of NEURO, an inclusive charity seeking to make inclusion a competitive benefit to society — which aligns very closely with the work I do. Good morning to me, and good afternoon to you, Robert. Robert Annis: Thank you, Kirk — it's a pleasure to be here. Thank you for having me. Dr. Kirk Adams: I'm glad you're here. I met Robert fairly recently through my good friend LinkedIn. As I said, Robert is the founder of NEURO, really focusing on working with organizations — companies, NGOs, governmental agencies — to help them understand that being inclusive of people with neurodiversity is a competitive advantage. I have a forthcoming business book that should be out soon; it's going into formatting right now, and it's called The Disability Dividend: Supercharge Your Bottom Line Through Disability Inclusion. So Robert and I have very similar views on the impacts of being truly inclusive of people with impairments — whether sight, hearing, neurological, or physical — and I'm really pleased to have Robert here today. We'll turn the microphone over to you; I'd love to hear the story. What's the journey that's brought you to where you are today with NEURO, and where are you going to take things? Robert Annis: Well, thank you, Kirk — that's a lovely introduction; I really appreciate it. It's really nice to be here. Getting to do something like a podcast is always a real pleasure, and it's always fascinating — you never know who's going to reach out afterwards and where it might lead, so I'm excited to see where this takes us. I think it's a really interesting topic you mentioned, around your book, my experience, and what we're doing with NEURO. The concept of being disabled is often seen as a negative, and I would never be the one to say it's a superpower — that's for sure. But there is an interesting point of view to be had: if someone can overcome the difficulties that society, and their own abilities, may put in front of them, then they develop a level of resilience and ability that can be very useful in organizations. It can create people who have exactly the sorts of skills organizations really need. However, we tend to have a bit of a lens over our view of people, so, quite traditionally, leaders will not look for people who are different — they look for people who are the same. Dr. Kirk Adams: Can we dig into the comment about the skills that employers need? Because that's certainly a conversation I— Robert Annis: I thought it might. Dr. Kirk Adams: I have a lot — and rather than lead with what I say about it, I'd love to hear what you say. You're talking to organizations about those skills. Robert Annis: I always try to think of it as a real-world example for them. A good one would be Covid, or artificial intelligence — massive, changing things that occur. Organizations, whether a school, a business, or an NGO, need to learn to survive through that, adapt, and ideally thrive. When you're going through those times, organizations need to be adaptable and flexible, and to do that, they need to be able to innovate and problem-solve. That is really fed by having multiple different mindsets and experiences — which can come from people of different age groups, different races, or different backgrounds of social mobility, but also different abilities, such as neurodivergence. So what we're helping organizations see is not to fear difference but to actually value it — to see that it brings things into your organization that can make you more successful. Critically, this means we're not going to organizations and leading with an ethical or moral argument; we're leading with a competitive one: that these people, like anybody, may have certain areas where they need help, but they also bring something rather special to the table, and that could be a huge differentiator for the organization. Dr. Kirk Adams: And what brought you to this work — your focus on neuro-difference? Robert Annis: Unsurprisingly, I was diagnosed as very neurodivergent indeed. I'm autistic — somewhere close to the edge of how autistic you can be. They were quite shocked when they did the tests; I think they said they hadn't seen a number that high, which I'm not sure is a compliment or not, but nonetheless. Dr. Kirk Adams: What age were you? Robert Annis: Yeah, I mean— Dr. Kirk Adams: How old were you? Robert Annis: It was about two years ago, so I'd have been 45. Dr. Kirk Adams: Okay, so recently. Robert Annis: Oh, yeah — very recently. 'Late diagnosis' is the correct term here, and that takes you on a certain journey. A lot of people who have differences, particularly in the brain — mainly because it's so complex that if there are differences, they have large-scale impacts — have comorbidity, meaning they have other things going on. So I have autism and ADHD, as I said, but also prosopagnosia, which is face blindness, so I don't remember faces or recognize people most of the time. I have aphantasia, so I don't have a mind's eye — I can't picture things, and I don't really dream. I have alexithymia, which means I struggle to comprehend emotions, both in myself and in others. I lack interoception, which is the ability to understand what's happening in your body, so I don't get hungry — I get ravenous: I'm fine, I'm fine, and then all of a sudden I'm eating the table, so that's entertaining. And I also have severely deficient autobiographical memory, or SDAM, which means I don't remember the past much. So all of these things come together, and they do make life quite tricky. Dr. Kirk Adams: Being diagnosed — given names for these things — when you're 45: does that explain a lot of your life experience before then? Robert Annis: Of course it does. I think the most fascinating thing about that, Kirk, is this: if you're unable to walk and so you need a wheelchair, it's very apparent — you're not surprised by it. But when it's something in your head, you're not aware of it, because as humans, growing up from children into adulthood, we're always just making sure we fit in and trying to understand the world around us and how we operate within it. So I knew I struggled with my memory and couldn't remember people, but that's not the kind of thing you vocalize and tell people, so I just put it to one side and tried to carry on. I became very good at what we call masking — using skills to effectively hide where I'm struggling. I would always let other people lead the conversation, and I'd try to avoid any topics about previous interactions. And I didn't always know I was doing it, to be honest with you. So the diagnosis was very helpful, but at the same time a bit of a shock, because even after 45 years I hadn't fully got my head around just how different I was. Dr. Kirk Adams: But did you know that other people had capabilities you did not — remembering faces being the first example that pops into my mind? That, hey, other people can recognize people by face, but you couldn't? Robert Annis: Yeah, I was aware of it — I just didn't put a lot of focus on it, which is an ironic sentence to say, isn't it? Dr. Kirk Adams: It's just such a different experience from me. My retinas detached when I was five; I became totally blind within a few days, and it was just, 'This is a blind kid. He needs to learn Braille. He needs to learn how to travel safely with a white cane. He needs to learn how to type on a typewriter so he can go to school — a public school.' But anyway, I digress. I'm asking these questions because — for 45 years you were living with these neurodiverse characteristics, and then two years ago being diagnosed and given names for these things. Where were you at that point? Were you mid-career? Were you involved in a particular field? I'm just curious about your life trajectory up until then. Robert Annis: It had been mixed. I think it's safe to say employment had never worked out for me. I now feel like I know why; I didn't really know then — I'd just found life very difficult, for the reasons I explained. Having relationships and friends has been very tricky, if possible at all, and having employment has been hard. So most of my career I've been self-employed, because that was really the only option open to me. I'd gone through several roles, from project and programme management in business, through to coaching, and then finally to organisational psychology. That was about the time I found all this out. So it all came together, and I started thinking: how do I take that focus in my career — coaching, organisational design, leadership coaching — and combine it with this newfound understanding of my brain and its neurodivergence? And that directly led to the wish to make some pretty significant changes, obviously within myself, but also within wider society. Dr. Kirk Adams: And you studied organizational psychology or development academically as well, correct? Robert Annis: Yes — I got a master's in organizational psychology. Dr. Kirk Adams: So what was the genesis, or the catalyst, for creating NEURO? Robert Annis: It was quite simple, really. I'd started volunteering with another charity in the space, focused on neurodiversity support, and I was over the moon to be involved and threw myself wholeheartedly into it. But I ended up very disappointed, because the focus was mildly on raising awareness and more on a 'join us, get a newsletter, and we'll give you a badge on your website' kind of thing, rather than any actual social change or changing things for individuals who may be struggling. So it wasn't quite the positive light I'd been hoping for — and no doubt that's my naivete to some degree, assuming that because it's a charity, it's doing great things. But most of the charities I talked to or looked at are really focused on awareness-raising. There's nothing wrong with that — of course it's good, and it needs to be done — but awareness-raising doesn't help any of the people who are struggling, and it doesn't do much to change the societal situation. So NEURO was created for exactly that reason. There was a big gap where people weren't trying to change society so much as just raise awareness — which, again, is fine, but not what we wanted to do. So NEURO's focus is simple: it's to change the world. It's a social-change model. Dr. Kirk Adams: Yeah. Robert Annis: Exactly. Look, I'm 47 — I'm not a spring chicken. There's no point in me taking my time and going slowly with this. There are times to lean into your difference, and this is one of them: my autism means I can work a 20-hour day, no problem at all. I can just focus and work seven days a week and not really notice it. So in the last year we've built NEURO, and because we don't want to just focus on awareness, it's designed to look like a business consultancy — so that when we go in and talk to organisations, whoever they may be, we look like a serious group that can actually come in, help, and make a difference. We've built everything, from accreditation to training to actual tools that help people learn where the friction is in the workplace, where individuals are struggling, so they can actually receive help. And I don't mean counseling — I mean actually finding the areas where they're struggling so they can grow and do better things with their careers. So what we've built, and are continuing to grow, is significant, and we're very proud of it. We finally went fully live about two months ago, when the charity was actually registered, but we started about a year ago on the journey of building everything. We're at the point now where we've got three university partners — two in the UK, one in Australia. We're partnered with several local councils, one of which reaches about 26 high schools. We've received a charity-of-the-year award. Things are starting to come together nicely. We've got volunteers on three continents. So it's still very early days, obviously — we're a startup — but we are starting to make a difference. Dr. Kirk Adams: We'd say nonprofit here — I guess NGO or charity is your term. So, as a fledgling registered charity in the UK, what are your strategic imperatives, say, for the next 12 months? What do you really need to accomplish to take things toward your vision? Robert Annis: Absolutely — it's a very clear strategic vision. With my background in organizational psychology and coaching organizations, specifically leaders in strategy, I'd be really embarrassed if I hadn't thought this one through. The focus of the strategy is very clear: we've built an accreditation designed to help organizations once they've invested and made internal changes to be more inclusive. Once they've done that, the accreditation they can then achieve allows them to signal to the wider world that they truly are being inclusive and supporting individuals in that way. The whole point is to shift the conversation around what inclusion means. If an organization invests, makes changes, makes the effort, then it's showing that it really does care — and that's the kind of thing people external to the organization would want to know about. If someone is looking for work and they're an absolute genius at analysis but struggle with some social situations, they could be amazing in some companies — but that company needs to attract that person. Robert Annis: Currently, that's not really done in any way. Our accreditation makes very clear which organizations are going down that path, so they'll be able to attract the best talent, and the customers and suppliers they want — because neurodivergence, as an example, impacts around 1 in 6 people. That means if you're talking to a customer, a supplier, or somebody you want to hire, you can pretty much guarantee that someone in their family, or someone very close to them whom they care about, is neurodivergent. And when an organization can actually show that it's invested and made changes, you're going to pull on some pretty important heartstrings with a lot of people. So, to put it in one sentence, Kirk: we want to make inclusion a competitive advantage — not something done for ethical and moral reasons, because that's not a good sell to a CEO, but because it will make you more successful. That should be a good pitch. And, obviously, the benefit is that we get the ethical and moral improvements along for the ride. Dr. Kirk Adams: What tends to motivate or engage the people you're talking to? You're sitting across the desk from a CEO or executive director, having this conversation — are there certain light-bulb moments? Robert Annis: Oh, gosh. Dr. Kirk Adams: —certain things that tend to animate the people you're talking to? Robert Annis: Yes, absolutely. And I realize I didn't fully answer your last question, so I'll finish that quickly: the strategy we're aiming for with NEURO is that that level of inclusion, and our accreditation, becomes recognized and sought after as organizations seek to get the very best talent. That's what the accreditation is designed to do, and that's the strategy we want to get to. As for when I'm talking to leaders, and the things that really help them recognize the value of this and why they want to do it — I think it's mostly because we've made the effort to look like a business consultancy and to speak in their language: to come in and say, this is about making you more competitive, helping you be more successful, being a more adaptable, more flexible organization that can lead in innovation and problem-solving because you value cognitive diversity. That really starts to resonate, because leaders have no problem with inclusion. What they have a problem with is the idea that a company that must make a profit and please shareholders should focus primarily on ethical and moral grounds. Those are important, but it's a lot easier for a leader to get behind it when they can say, 'This will actually help us make money.' There's no reason we need to exclude the concept of profit from doing good things — we just need to make sure we explain them in the right way. Dr. Kirk Adams: I know you're a fledgling organization, but you mentioned working with some university partners. Can you give us a success story? Robert Annis: Yeah, absolutely — I'll give you a couple. We're obviously not huge yet, but one of my favorites, because it was sort of the first one we did: there's a lady, a rugby player here in the UK. She's played for Great Britain in the Olympics — an extremely good rugby player — and she still plays for Great Britain; she's actually in the US at the moment, I think playing for Great Britain. As a side job, she also coaches young girls in rugby, sort of six- to fifteen- or sixteen-year-olds, and she recognized that some of the girls she was seeing, and their parents, were neurodivergent. So we sat down and helped her build out lesson plans and how to actually run coaching sessions with neurodivergent kids, and it completely revolutionized her approach. That was just a truly heartwarming and wonderful thing to get to do. Allied to that, the universities we're working with in London and Manchester, here in England — I hope they won't mind me saying this — their final-year degree students' end-of-year project was a little basic, shall we say. Robert Annis: I was at the university mentoring as an entrepreneur, and I said, 'Well, we can help with this. We can use our NEURO accreditation, which is effectively a way to assess an organisation, and the students can use it to assess the university — they can interview faculty, survey students, review the policies for how the organisation does its performance management, hiring practices, and so on.' So the students got to do that, and then finished with a report that said, 'Hey, University, this is what I found; these are the areas you can improve in.' So those students now get to leave university, having graduated, and go to a job interview, and when they get asked, 'What can you bring to the table?' they can say, 'Well, I changed my university — so just think what I could do here.' That just puts a smile on your face, because you think, we're doing all the good things here. So those are two really good stories. Dr. Kirk Adams: That's systems change right there. So — accreditation. Is that something NEURO has created? Robert Annis: Yes, exactly. Dr. Kirk Adams: Tell us a little about what it is and who has access to it — who can use it. Robert Annis: Of course. I should say all of this is on the website — we've intentionally made everything open to everyone; everyone can access it. We wanted— Dr. Kirk Adams: Why don't you tell us the web address now, and then I'll ask again later? Robert Annis: Okay, yes — it's https://neurocharity.org. If you go on there and look for the NEURO Standard, that's the accreditation. Dr. Kirk Adams: And tell us a little about the accreditation. Robert Annis: It's intended to assess an organisation across five pillars, covering the entire organisation — from leadership to governance to policies and procedures to HR — and to help that organisation understand where it's being inclusive and should be happy, but also where there are areas it needs to improve, so you can see the actual areas where that investment can take place. With that, the organisation can make changes: there could be training they need to do, or policies and procedures they need to update — lots of things. But once they do those things, that evidence of change is what they submit to NEURO, and that's the evidence that earns the accreditation. So it's not about 'how inclusive are you?' It's about proving that you're continuously investing, that you're changing — because we want to see organisations going on that journey. And within the qualification there are three tiers, so organizations can join, and then as they advance and become more inclusive, they can move up and really show the levels of change they're making. That's hugely valuable if you're looking to gain talent, or to get students to look at your organization. The example I usually think of is a young lady who has ADHD and is looking to go to university. As she's looking at universities, there's not much information about how supportive they'll be. Robert Annis: She's been supported at school, at her high school, to some degree, but now she's looking at university, and she's quite nervous about what's out there and how much support there'll be. The reality is, for a lot of people in that situation — who have some sort of disability, or are struggling with something — the focus becomes less about 'what is the job?' or 'what is the degree?' and more about 'will I be able to survive it? Is this something I can do?' So if that young lady is looking at three universities, it becomes a lot less about 'which degree shall I do?' and more about 'which university is going to support me?' At that moment, the NEURO accreditation — the Standard — becomes absolutely crucial, because that young lady will look at those three universities, see the one with the accreditation, and very likely think, 'That's where I'm most likely to succeed.' So the dream here, the win here, is that we take inclusion and shift it from being a thing we have to ask for, beg for, and try to find money for in organisations, to something that attracts the best talent — so it becomes a competitive advantage for organizations. And that, we think and hope and believe, is a game changer. Dr. Kirk Adams: Fabulous. So let's fast-forward — say, five years from now. What does NEURO look like? What is NEURO doing? What kind of impacts and outcomes have you had? Robert Annis: Absolutely. The vision is very clear to me, and it's been designed that way from the very beginning. NEURO has no borders — there's no concept of country or anything like that; this is about humans. So we need to be able to spread this around the world, and we know we can't do that alone. When I say 'we,' that's my wife and I — we're both neurodivergent, and we created the organization — but we want to spread it around the world, and we can't do that alone. So, while spreading it around the world, we also want to help other people who are perhaps like me, for whom employment isn't an option, so they become self-employed as a coach, a consultant, a trainer, or something like that. We want to help them as well, and it's kind of a win-win for both. The concept is: we've built NEURO, we've got the accreditation, and we've built so much training — I've built about 35 training courses now, I think, with a plan for about another 50 — plus all the marketing, all the proposal templates, everything. So we want to license what we've built, so that organizations and individuals can go out around the world, make money, and have an income — anyone who wants to should be able to earn an income and actually go out there and help change the world. So my hope is that, five years from now, these 'commercial delivery partners,' as we call them — the people we're licensing NEURO to — will be all over the world, and organizations everywhere will be able to find a local commercial delivery partner to help them with their NEURO accreditation. That way we can build this into the working culture in all societies and languages. That's very much the hope, and where I see it five years from now. Dr. Kirk Adams: Well, hear, hear — cheers to that. So, for those of you listening who want to get in touch, you've already mentioned the website, https://neurocharity.org. As we end our time — which flew by — what would you like people to know? Robert Annis: Thank you, Kirk — you're not wrong, it has flown by. I apologize for sort of talking your ear off. Dr. Kirk Adams: Oh, that's what we're here for. Robert Annis: Yes — obviously the website, https://neurocharity.org. We're on all the social media at this point, I think, but LinkedIn is definitely the primary one. There are multiple ways to engage. If you're an individual — let's say you're a parent with a neurodivergent child, or a manager with neurodivergent employees — on our website we have a resource called the NEURO Library, and it's an ever-growing resource with things you can't find anywhere else: the answers to questions people don't seem to be sharing, like 'What is neurodivergence? How do I help my child? How do I work with people in that situation?' There are practical guides, downloadable tools and templates for managers, lots of things — and it's all free, obviously. So please go and look at the NEURO Library; it's growing, and our volunteers are building it up. Which leads me, very succinctly, to volunteers: we've got volunteers now in North America, Asia, and Europe, which is very exciting, but we definitely need a lot more. It's still very early days, so please, if you'd like to be involved, reach out. We're very keen to help people come on board in a way that actually helps their career. For example, we've got one young man in — well, not Pennsylvania — I think it's Colorado, in the US, whose focus is graphic art and videos, and his dream is to work in that space. So he's building things for us, but I've told him explicitly: only build things for us that you can put in your portfolio and that will help your career. That's very much how we want to do volunteering — obviously we need help, we need volunteers, but we want it to also help you on your journey, as it should be. And then there's the commercial delivery partner program, which, as I said, is a licensing of what we've built, so that people who— Dr. Kirk Adams: Can you repeat the name of the program? Robert Annis: Sure — the commercial delivery partners. Dr. Kirk Adams: Commercial delivery partners. Okay. Robert Annis: Exactly. And that works whether you're brand new and just starting out — we've built all the training, we've built everything, and we'll train you up — or if you've already got all your own stuff that you've built yourself and you're very proud of it, no problem at all: you can still come and work with us. You've got our training if you want to use it, and if you don't, that's fine — use your own. But you can use the brand and the marketing to go out there and get clients. At the end of the day, we want to help these individuals and small companies go out there and be successful. So if you're interested in that, it's all on the website, including pricing — but reach out with questions. And then, finally, if you're interested in getting certified yourself — if you want your organization to gain the accreditation and be one of those first ones out there to really get on that path — do reach out via the website or to me on LinkedIn. I'm very proud that just last week we signed our first big client; it's a big energy provider, and they're going the whole hog — they want to do everything. It's thrilling. It's really validation, you know. Nothing— Dr. Kirk Adams: —succeeds like success, Robert. Robert Annis: Well, I certainly hope so. Dr. Kirk Adams: Well, it's been a pleasure. I'm looking forward to talking to you a little down the road to see where NEURO has gone, so we'll schedule another time to talk later in the year or early next year. Really a pleasure. Please go to https://neurocharity.org. If you'd like to get in touch with me, my website is https://DrKirkAdams.com — I have a newsletter sign-up and a contact form there — and I'm also on LinkedIn every day; it's @KirkAdamsPhD. Please reach out to Robert, reach out to me, and we'll talk to you next time on Podcasts by Doctor Kirk Adams. Thanks, Robert. Robert Annis: Thank you. Announcer: Thank you for listening to Podcasts by Doctor Kirk Adams. We hope you enjoyed today's conversation. Don't forget to subscribe, share, or leave a review at https://DrKirkAdams.com. Together, we can amplify these voices and create positive change. Until next time, keep listening, keep learning, and keep making an impact.

16. juni 202636 min
episode Podcasts By Dr. Kirk Adams: Interview with Jack Walters, Founder & CEO, Hapware artwork

Podcasts By Dr. Kirk Adams: Interview with Jack Walters, Founder & CEO, Hapware

🎙️ Podcasts By Dr. Kirk Adams: Interview with Jack Walters, Founder & CEO, Hapware https://drkirkadams.com/podcasts-by-dr-kirk-adams-06-15-2026/ [https://drkirkadams.com/podcasts-by-dr-kirk-adams-06-15-2026/] In this illuminating episode of Podcasts By Dr. Kirk Adams, Dr. Adams sits down with Jack Walters [https://www.linkedin.com/in/jack-walters-990744227/], co-founder and CEO of HapWare [https://www.hapware.com/], to explore ALEYE, a haptic wristband built to give blind and low-vision people access to the visual, nonverbal layer of communication that makes up the majority of human interaction. Walters explains how the system pairs with Meta smart glasses to capture a live video stream, classifies gestures, facial expressions, and body language through the company's custom algorithms, and translates them into intuitive vibrations on the wrist, a handshake, a smile, a wave, someone walking away across the room, all in under a quarter of a second. He traces HapWare's journey from a research project at the Colorado School of Mines, where he met his blind co-founder Bryan Duarte (one of roughly twenty blind people worldwide with a PhD in computer science), through candid lessons about early prototypes that delivered real value but were bulky and uncomfortable, to a ground-up redesign led by industrial designers recruited from Hydro Flask, Tesla, and Rivian, the goal being a wearable people are genuinely proud to wear, not another device that lands on a shelf after a year. Dr. Adams and Walters then turn to the road ahead: HapWare plans to ship its first units at the end of 2026 and roughly a thousand through 2027, with a waitlist, pre-orders, and regional demonstration centers already taking shape. Walters describes a striking resonance with the deaf-blind community, the company's independently developed haptics map closely to pro-tactile communication, and HapWare is now working with the Helen Keller National Center and the FCC on the iCanConnect program, and lays out a roadmap toward emotional-intelligence cues and a broader vision of ALEYE as a "universal communication device." Drawing on his own experience with pro-tactile interpreting during his years leading the Seattle Lighthouse, Dr. Adams reflects on how haptics can deliver this information without crowding the audio channel that blind travelers rely on, and the two close with HapWare's current funding round (backed by Adaptation Ventures, where Dr. Adams is a limited partner) and the company's open, equity-bearing roles for people eager to help bring the technology to market. TRANSCRIPT: Announcer: Welcome to Podcasts by Doctor Kirk Adams, where we bring you powerful conversations with leading voices in disability rights, employment, and inclusion. Our guests share their expertise, experiences, and strategies to inspire action and create a more inclusive world. If you're passionate about social justice or want to make a difference, you're in the right place. Let's dive in with your host, Doctor Kirk Adams. Dr. Kirk Adams: Welcome, everybody, to another episode of Podcasts by Doctor Kirk Adams. I am that Doctor Kirk Adams, talking to you from my office in sunny Seattle at the beginning of World Cup week here in Seattle — Belgium and Egypt are playing right down the street from me right now. My guest today is someone I met in person for the first time at CES, the Consumer Electronics Show in Las Vegas: Jack Walters, the founder of HapWare, an exciting new technology that will make the lives of blind people such as myself richer, deeper, and more vibrant. Say hey, Jack. Jack Walters: Hello. Thank you so much for having me. Dr. Kirk Adams: Yeah, absolutely. I first heard of HapWare from Thomas Panek, the CEO of the Lighthouse Guild in New York. He and I have been colleagues and friends for many years, going back to our National Industries for the Blind days, and he was very excited telling me about it. We touched on the fact that a large majority of communication, when people are talking, is nonverbal — it's visual, it's body language and facial cues and those types of things. And blind people have to contend with the fact that, traditionally, we haven't been able to incorporate that visual information into our communications. Thomas was very excited about it. Then I was at the Consumer Electronics Show, and my wife and I were wandering ballroom G, where most of the assistive technology companies were clustered, and we came across HapWare — a wearable that gives us information about the person we're talking to. I met Jack and some of the team. Later on — I'm a limited partner in an angel investing group called Adaptation Ventures, which specifically does early-stage investing in disability tech, and we have sessions where startups come and pitch their company to us — there was Jack, making the case for the Adaptation Ventures angel group to invest in HapWare, which we did. So there are quite a few roads leading me to Jack. I'm really just grateful for your time and for the opportunity to learn even more about the company. Could you tell us a little about the journey — your background, how you got involved, where things are now, and where you see them going? Jack Walters: Definitely — and I appreciate the introduction. This is a tight-knit community, so it's always great when you have all these serendipitous moments, whether it's meeting colleagues or meeting at a random trade show in person and then ending up pitching a couple of weeks later. One of the most enjoyable parts of working in this community is just how tight-knit it is, how fast things travel, and how everyone is a quick introduction away. People are very willing to have conversations and introduce us to other folks in the industry, and that's been extremely valuable when it comes to the learnings. As for a little background on how HapWare started: it began when my co-founder, Bryan — who is part of the blind and low-vision community — and I met on a research project at the Colorado School of Mines in Golden, Colorado. We met because we were both really interested in haptics and in building technology that creates capability and impact, and Bryan had a lot of lived experience with a variety of things that could be useful. Dr. Kirk Adams: And you were both formally affiliated with the Colorado School of Mines? Jack Walters: That's where I got my undergrad and master's degrees — my undergrad in mechanical engineering and my master's in engineering and technology management. Bryan was affiliated mainly through his work sponsoring research projects; he would sponsor these projects for students like myself to be on, and he would help mentor them. He's got his PhD in computer science and technology, so that was his affiliation. Mine was that I was a student. Dr. Kirk Adams: Not a lot of blind guys with PhDs in computer science — so hats off to you in absentia, Bryan. Jack Walters: Yes. The unofficial-official stat we've heard from some people in the community is that there are about 20 people in the world who are blind and hold a PhD in computer science — so it's a handful, but a PhD in computer science specifically, and Bryan fits that criteria. We met through a research project — building haptics, building wearables, wanting to create impact, bringing a lot of lived experience, and wanting to do something for the blind and low-vision community, but also the greater disability community, since there's so much lagging technology. The classic stat is that over 70% of assistive technology ends up on the shelf after a year — although there's a really high ROI when it does work — and there isn't a lot of evolution in the assistive technology realm: it tends to be low-tech at high price points. So we really wanted to bend that mold and build technology that evolves with you, so you don't have the problem of most of it landing on the shelf after a year, and that's both high-tech and affordable. Instead of high-tech and extremely expensive, or low-tech and extremely expensive — which is often the case — we wanted the best of both worlds: evolution, financial accessibility, and continuous value. Jack Walters: That was really our thesis for how we wanted to build. From there, it was just talking to people, and one of the common things we heard from the community was — like you mentioned — that visual communication, which is the majority of communication, is inaccessible for people who are blind or low-vision. With those insights in mind, we started to develop wearables that would communicate that visual information: someone reaching out to shake your hand, smiling, walking away from you, or waving across the room. We built different haptic sensations into what is essentially a wristband, about the size of a watch, that would tell you those things. From our early prototypes, we got incredible feedback, with people highlighting how valuable this information is, how it restores communication, and how in-depth it is in the ways you want it to be. We never stopped iterating, which is why we're at an exciting point now: we're planning to ship our first batch of units at the end of this year and then fulfill the rest of our orders over the next 12 to 24 months, into early 2027. Dr. Kirk Adams: I experienced the output of the wristband — the haptic sensations that indicate, like you say, gestures and facial expressions. Talk to us about the whole system, including the input. Jack Walters: It's a multi-system device. The main piece is the haptic output on your wrist — the ALEYE wristband, as we call it, which has haptic actuators, or motors, around it. It's just like when your phone vibrates and a certain vibration tells you it's a phone call. For the different gestures, body language, and expressions, the sensations are meant to be intuitive. The way you get the visual information right now is by integrating with the Meta glasses: the Meta glasses pick up the video stream — they're the camera — and that's sent to our companion mobile app on the phone, which determines what the different cues are. We do some classification there, and we've built a lot of custom algorithms for it: this person is reaching out to shake your hand, this person is waving, this person is smiling, this person has their arms crossed. Once those classifications are made, they're sent to the wristband, which plays the corresponding intuitive haptic feedback and replicates the visual scene. Jack Walters: And all this happens — Dr. Kirk Adams: — and Meta glasses, right now, are the partner? Jack Walters: That's right. We have a formal partnership with them — an SDK Alpha program, I think is what they're calling it — so we meet with them, request features, and tell them what would make the experience better for the specific accessibility needs of our users and community. But we've also built the platform to be camera-agnostic, meaning that if you have other smart glasses or other camera-based systems you want to use, we're able to integrate with them in theory. All we need is access to the API that lets you send the video stream. I know there are other smart glasses out there, especially in the blind and low-vision world; if one of those glasses wants to integrate with ALEYE, all we'd ask for is access to their camera, and then we can run the same protocols. The important thing to note is that this all happens in real time: from the moment someone reaches out to shake your hand to the moment you get the haptic feedback — in the Meta glasses specifically — is less than a quarter of a second. Dr. Kirk Adams: Wow. Just thinking of how many times I've had interesting social interactions around shaking hands, especially in big groups like networking receptions — I'm imagining how helpful this could be. So I'm really interested: you said you got a lot of feedback from blind and low-vision people in the community. Could you talk a little more about that process? How did you get that feedback, and what were some of the things you heard — some of the data you collected that led to innovations or quality improvements in the system? Jack Walters: In our previous iterations, one of the things that was always challenging was the form factor and aesthetics — how does it feel when it's on your wrist? Because, at the end of the day, it's something you put on. I'll start with the negative feedback, because I think it's important to be transparent when you're building this type of technology and to tell the story of what went wrong and what we learned. Our first couple of iterations were really bulky and not that comfortable; the feedback was mainly that it was heavy. It wasn't a daily wear — it felt like a piece of assistive technology. I think we've all seen or tried different assistive technologies, especially in the blind community, that almost look like a welder's hat — bulky and over-the-top, and they already draw a bunch of attention to you. For lack of a better word, I think those things are ridiculous; no one is actually going to wear them, and if they do, they're not going to wear them in public — maybe only at home while watching TV. Jack Walters: They're horrible in terms of what they look like. We were there too — we had something that was uncomfortable — but the feedback was that the function was good; the function was there, and the value was there. We'd tell people, 'Okay, forget about the form factor,' and they'd feel it and get immense value out of it. It also took them only a couple of minutes to learn — people could learn these cues in just five minutes — and we got really powerful testimonials. What that taught us was that form, especially, needed to be a much higher priority. So, to invest in form, we quite literally recruited some of the world's best industrial designers to join our team. We recruited folks from Hydro Flask, Tesla, and Rivian — brands that are world-renowned for their design — and we told them, 'This is what we have. We have really good function, but for the form, we want it to look like something people love to wear and aren't self-conscious about. We don't want to give this community that welder's-hat experience that other assistive technologies do.' Jack Walters: We wanted it to be almost a staple — something that gives you a great amount of value but also looks and feels good. The result was that when you hire incredible talent and give them the means to be creative within a box around the function you need, you can deliver something that's very pretty — something people like and enjoy wearing. Now it's just about continuing to refine that experience in every way we can. We invest heavily in form so the wearable feels good, and heavily in function so it delivers the value we know is life-changing, based on the users we've worked with. The way we found to do that is by always showing up — whether at conferences and trade shows or at organizations themselves. We've been to a handful of the different Lighthouses, Easter Seals, the Colorado School for the Blind, and vocational rehab departments. We've been everywhere with that in mind: showing them what we have, having them put it on, taking notes, and then going back to the drawing board for the sake of improvement. Dr. Kirk Adams: Well, I applaud you for that. You mentioned you have scheduled dates for shipping the first units. Jack Walters: We have tentative dates, yes — at the very end of this year. So December, right before the end of the year, is when we're shipping our first batch of units. Dr. Kirk Adams: And how many are you going to put out into the world, do you think? Jack Walters: For December, it'll be a maximum of 100 and a minimum of 20. Then we plan on shipping the rest in 2027 — landing right around a thousand for the initial launch. Dr. Kirk Adams: And do you have a waiting list of people already reserving their spot? Jack Walters: Yes, we have a waitlist, and we have pre-orders. We also have some organizations that have committed, and some that have already purchased pre-orders. So it's a combination: a lot of direct-to-consumer orders from individuals — pre-orders are still open today for people who want it — but also organizations, specifically regional ones. Not the big national ones, but more regional organizations like the different Lighthouses, brain institutes, and societies — those types of organizations that have communities. Dr. Kirk Adams: Geographic communities. Jack Walters: Yeah, exactly — so that people can come in and demo it. We're doing that as well, so we'll have a handful of different demonstration centers. Dr. Kirk Adams: Well, tell me about the company. There's supply chain, distribution, manufacturing, R&D, engineering, employees — tell me about the company. Jack Walters: We already talked about Bryan, who's our CTO and has his PhD in computer science. Gabriella is our chief scientist; she has her PhD in facial recognition, so she really powers the models and algorithms we use to do all that detection on the Meta glasses. As I mentioned, we have industrial designers and a handful of other engineers — but we're also hiring. This is another exciting opportunity for any listeners: if you're in go-to-market or customer success, if you like working with people in the disability community, if you want to train technology and gather feedback, we have a role for you; and if you do digital marketing — email, social media, all that — we have a role for you too. Our real vision for the future is to be a universal communication device. Right now we're focused on gestures, body language, and facial expressions, but we view this as something that can be useful to a wide variety of people and is always meant to provide new value depending on what you want. For instance, if you're part of the blind and low-vision community and there's a cue you're missing that we don't have yet, you can just request it. If there are enough requests for a certain cue, our engineering team will build it and push it in an update the following month, so you always have new cues added to your experience and new ways to use ALEYE. Jack Walters: The other thing we're working on is focusing more on the emotional-intelligence side. What I mean is there have been a lot of interesting conversations around how you detect whether someone is happy, sad, agitated, interested, or upset. This is valuable for people of all abilities — blind, low-vision, but also maybe neurodivergent — and even for none of the above: say you're in sales and you want to know when to ask a question, or when someone seems excited about something you said. So that's the other direction we see this going: having some mainstream applications, but also different disability applications. It all starts with a strong foundation, which is what we're building now — a foundation of doing things in real time, with the communities involved at every single aspect, and really focusing on the value and the experience. That's what we believe is going to take it to the next level. Dr. Kirk Adams: That brings something to mind. When I had the honor of being president and CEO of the Lighthouse for the Blind here in Seattle, we had a very robust deaf-blind program with 40-plus deaf-blind employees, mostly people with Usher syndrome. There's quite a deaf-blind community here — there's the Deaf-Blind Service Center, Washington State Deaf-Blind Citizens, the Lighthouse, and a corps of interpreters trained in tactile sign language. A couple of leaders in the deaf-blind community — Jelica Nuccio and aj granda in particular — started promoting a concept called pro-tactile, in which the interpreter would give information not only about the words being communicated but also about the visual environment. I had a chance to experience it when I was making a presentation from stage: I had an interpreter doing pro-tactile with me, giving me information on my back — people are leaning forward, they look interested, or three people just came in and sat down. So I was able to say, 'Welcome to those of you who just arrived,' which I wouldn't have known without that environmental information. What you're doing has strong, resonating echoes for me of the concepts and intent of pro-tactile interpreting for people who are deaf-blind. So I'm curious whether you've had any intersections with that philosophy. Jack Walters: We have. A couple of weeks ago, we were at the Helen Keller National Center, our national center. There are a few things we're doing in that arena. The first was working with an interpreter to give us feedback on our haptics and see how they mapped to the tactile language. We didn't base this on the tactile language when we built it, because we did our own empirical studying and testing of how to make the haptics — and the result was that they were very similar. The way they communicate different gestures, body language, and other nonverbals was very similar, which was a good signal, because it meant we'd both done our own due diligence, research, and testing with people and arrived at a very common way of doing it. The only difference, obviously, is that where a tactile interpreter performs it in person, we package it up in a piece of technology. So there are a lot of good similarities there. The other part is that, at a higher frequency, we've worked with a lot of the deaf-blind community. When you look at the statistics, I think there are about 50,000 deaf-blind people in the US, and — depending on the studies you look at — maybe 7 to 8 million people who are blind or low-vision in the US. So it's a fraction of a fraction: significantly less than 1%. Jack Walters: But we've seen a much higher rate in the community we've worked with: in our waitlist and pre-orders, nearly a double-digit percentage is actually deaf-blind, which indicates that the positive effects the haptics have on someone who is deaf-blind are really high, because it's such an accessible way to receive information. That's very exciting for us to see. The last thing we're doing — nothing's official, but it's worth noting — is working with the Helen Keller National Center and the FCC to figure out how to get onto their iCanConnect program. iCanConnect is essentially a way to get government-funded assistive technology: if you're a deaf-blind individual who makes under a certain amount of money — there are a few caveats — you can get the technology fully procured for you. So there are a few ways we see ourselves working with the deaf-blind community: first as a distribution pathway, but also in a way that brings a lot of good benefits to the community. The last thing I'll note, in the realm of deaf-blind communication but also the bigger picture, is that every single time we go to these trade shows or conferences — and we'll be at all the big ones in July — Jack Walters: — we're always asked about future functionality. We hear things like, 'Can this help direct me to a door? Can it give me notifications of a text message? Can I build my own haptic patterns?' All of those things are on our roadmap. They may not exist right now, but all the different things people ask for are on the roadmap. Pretty much anything that's visual-based, or even notification-based — say you want a certain notification — we're constantly feeding that information in. We have to stay focused, but we definitely want to hear all those ideas, because you can create a haptic output for almost anything you want: something in front of you, something you see, something you'd expect to hear — you can associate a haptic with it. Dr. Kirk Adams: Gosh — eight or nine years ago; time is a bit of a blur. Before the pandemic, I moderated a panel at the American Printing House for the Blind. It was really about indoor navigation. Mike May was on it, Chieko Asakawa was on it, and we started talking about haptics. We spent quite a bit of time on the fact that the last generation of assistive technologies for the blind primarily gave audio output — you had things talking to you, telling you information. But if you're trying to do indoor navigation, for instance — and we're trained as cane travelers to listen to the environment: the echoing of the taps of the cane, street sounds, escalators, all those things — to do a good job of safe mobility, at least with a cane, you need to be listening. If you have one, two, three things talking to you, there's a diminishing marginal utility, and at some point it becomes counterproductive. So we were excitedly talking about haptics and what they could add to the mix. I'm just very excited about what you're doing. Jack Walters: Totally — I appreciate that. When you look at the haptics: you said this was pre-pandemic, and it's not as if haptics weren't invented then. People were definitely building haptic vests, belts — you name it — for a wide variety of use cases. One of the exciting things now, and why timing is so important, is the input sensors that allow you to use those haptics. At the end of the day, haptics is an output — like audio output, not input. Because there's a lot more hardware out there, there are a lot more inputs people can tap into, and that makes the haptics much more valuable: whether it's the things on your phone, which are so good now — the speaker, the microphone, the camera — or smart glasses, or maybe your computer. So timing plays a huge role in this, and the timing has never been better for this kind of application to exist, because you have all these ecosystems you can plug into and build on. Getting back to your point: you have to keep your auditory channel open when you're traveling. The last thing people want — and this goes for conversations too — is something talking to you. I'm sure you experience this all the time, going to conferences, networking, and doing a lot of virtual calls. Jack Walters: I'm constantly on virtual calls nowadays, and the last thing you want is something talking to you when you're trying to listen or communicate. Like in this conversation right now: when I was listening, or you were listening, or either of us was talking, if we had something else talking in our ear — saying, 'Oh, Doctor Adams is showing this,' even though we don't have our screens on — well, you fill in the blank. In an in-person conversation or a networking event, if something were talking in your ear over and over, it'd be impossible to focus. It really would. So we try to make that haptic feedback an autonomous layer of information — a passive interpretation with low cognitive load that you can just receive. From our testing, we learned — and this was with our old prototype, the one that was quite a bit bigger and clunkier — that people were able to receive about 80% of the cues while multitasking. Meaning that while we were having a conversation, the person wearing the device could read the other person's cues while talking or listening — really able to receive both types of information at the same time. Dr. Kirk Adams: Cool. So you're shipping your first units at the end of the year, then more in 2027. I'm assuming that, since it's app-based, updates and improvements will be reflected in the app as things evolve. Is there a next generation of the hardware? Or do you think what you're going to ship in December or January will be the standard for a while? What are you thinking along those lines? Jack Walters: We believe this hardware will definitely last for a while, but we absolutely want to make new generations and improvements to the hardware as we grow — similar to how smartwatches, metal bands, whatever, get their gen one, two, three. We want to do something really similar: making things smaller, faster, more battery-efficient, all of that. We have a lot of ideas, and we get a lot of feedback, so creating the next thing — or at least having ideas for it — has never been a challenge for us. It's just a question of which one is the highest leverage for what we're trying to do, and then executing on that. But we absolutely want to make a lot of different versions — newer, updated versions every couple of years — so people can experience it. Dr. Kirk Adams: I want to be mindful of not contravening any securities regulations, but I know Adaptation Ventures is an early-stage investor, and, as I mentioned earlier, I'm a limited partner there — so I'm an investor in HapWare. But is there still room for others who might want to talk about investing? Jack Walters: There is a little bit of room. We're really close — it's going to be out soon anyway — and we'll probably oversubscribe a little. We went out to raise $1.5 million; we're almost at that $1.5 million, but we have a handful of interested investors. So if people are interested, they can reach out. Dr. Kirk Adams: And how do they get in — Jack Walters: — touch. They can get in touch, yep: https://hapware.com. We're super focused on people like yourself and Adaptation as investors — people who believe in the mission but also in the long-term opportunity. There's a lot at stake here, a lot to capture, and a lot of value to give overall. We have some really strong investors in this round; it's going to be great for the overall market. Dr. Kirk Adams: Back to the employment opportunities — you mentioned some roles you'll be filling at some point. Are those jobs posted, or are they still coming? Jack Walters: Yes — one of the jobs is already posted on LinkedIn; you can find it on our LinkedIn page. It's a go-to-market role, really around marketing and sales content: helping with the different Facebook groups, doing newsletters, social media. Dr. Kirk Adams: Great role. I know someone — I'm going to share this. Jack Walters: Oh, your referral goes a long way. If you know someone, please share — I want to get this filled as quickly as possible. Dr. Kirk Adams: I will. And what other points do you want to make sure our listeners walk away with? Jack Walters: I'll say one more time: if you're someone who wants to work with the community — the blind and low-vision community — and you want to receive their input and help with retention, growth, and overall customer experience, there's a role for you as well. I think it's going to be a really exciting role, because you'll almost be on the front lines of the deployment of this technology as it begins to ship. And everyone we hire in these first couple of roles gets not only a salary but also equity, so it's a really exciting opportunity. I just want to hone in on those last points for individuals looking for a job — for something more hands-on, with much more responsibility, but also really exciting. These opportunities exist at HapWare, and we're eager to get them filled in the next couple of months. Dr. Kirk Adams: Okay — HapWare, at https://hapware.com, or the HapWare LinkedIn page. Jack Walters: Yes, you got it. Dr. Kirk Adams: Well, this has been great. I'm really excited about how much progress you've made in such a short period of time. It might not have seemed short to you, but for me — from first hearing about HapWare sometime last year, to your shipping units to people at the end of this year — that seems like great forward movement. So congratulations to you and your team. As for me, I'm Doctor Kirk Adams. If you want to get in touch, it's https://DrKirkAdams.com — I have a newsletter sign-up and a contact form there. I'm also on LinkedIn every day; it's @KirkAdamsPhD. So reach out to Jack, reach out to me, and we'll talk to you next time on the next episode of Podcasts by Doctor Kirk Adams. Announcer: Thank you for listening to Podcasts by Doctor Kirk Adams. We hope you enjoyed today's conversation. Don't forget to subscribe, share, or leave a review at https://DrKirkAdams.com. Together, we can amplify these voices and create positive change. Until next time, keep listening, keep learning, and keep making an impact.

15. juni 202638 min
episode Podcasts By Dr. Kirk Adams: Interview with James Dykstra, Founder, Code Stack Systems artwork

Podcasts By Dr. Kirk Adams: Interview with James Dykstra, Founder, Code Stack Systems

🎙️ Podcasts By Dr. Kirk Adams: Interview with James Dykstra, Founder, Code Stack Systems https://drkirkadams.com/podcasts-by-dr-kirk-adams-06-09-2026/ [https://drkirkadams.com/podcasts-by-dr-kirk-adams-06-09-2026/] In this forward-looking episode of Podcasts by Dr. Kirk Adams, host Dr. Kirk Adams sits down with James Dykstra, founder of Code Stack Systems, to unpack why so many businesses are watching their AI initiatives stall, and what it actually takes to fix that. Dykstra traces his path from a childhood spent tinkering with DOS to finance and strategy roles at Amazon and Microsoft, then to co-founding a services firm built on the conviction that technology should improve lives. The central insight: companies rush to buy powerful AI tools, but those tools only magnify the gaps in fragmented, poorly tracked data. Using the analogy of a high-performance engine that is useless until it is connected to the rest of the vehicle, and of data as crude oil that must be extracted, refined, and piped before it can power anything, Dykstra explains Code Stack's "work backwards" methodology: start with a client's three-year vision, identify the tools and data required to reach it, and consolidate that data into a single platform rather than ripping out and replacing existing systems. The conversation closes on the future, where Dykstra is candidly optimistic. He anticipates a convergence of robotics, language models, new sensors, and cheaper energy driving steep cost declines, alongside real disruption and the rise of agentic AI, in which people task teams of AI "direct reports" much like human staff. Adams connects this to the accessibility frontier he knows firsthand, noting how rapidly AI-powered access to visual information has gone from novelty to expectation in the blindness and low-vision community, with agentic AI now emerging as the next horizon. Dykstra leaves listeners with a message of hope tempered by realism: the road will be hard, but the foundational investments made now, in the right data behind the right tools, will determine who thrives. TRANSCRIPT: Podcast Commentator: Welcome to podcasts by Doctor Kirk Adams, where we bring you powerful conversations with leading voices in disability rights, employment and inclusion. Our guests share their expertise, experiences and strategies to inspire action and create a more inclusive world. If you're passionate about social justice or want to make a difference, you're in the right place. Let's dive in with your host, Doctor Kirk Adams. Dr. Kirk Adams: Welcome, everybody to another episode of podcast by Doctor Kirk Adams. I am that Doctor Kirk Adams talking to you from my home office a blustery Seattle Washington. Today. You might hear some rain whipping against the windows in June Seattle that's that's that's the way we like it. Today I have a really interesting guest from a very interesting company. James Dykstra, the founder of Code Stack Systems, is with us today. Hi, James. James Dykstra: Hello, doctor. Kirk Adams, thank you very much for having me on the show. Dr. Kirk Adams: Yeah, absolutely. So encountered code stack. I attended and, and gave a keynote presentation to a two day, two day gathering here in Seattle in March of start up companies and entrepreneurs and incubators and people interested in innovative technologies. And afterwards, one of the attendees, a gentleman named Ruben, came up to me and he said, I was really struck by your keynote presentation and in particular, your differentiation between impairment and disability. And it really resonated with me and I think it would resonate with my team. So would you. Would you be interested in getting on a call and talking more about it, and learning about what we do, and telling us more about what you do, and see if we could work together in some form or fashion. And I of course said, of course. I'm, I'm very prone to say, yes, let's, let's let's get to know one another and let's find where we share common ground and how we can help each other move forward. And so did that. Got on a call with, with the team. And we're continuing dialogue as I am an advisor to in a shareholder in another, a number of disability tech startups and always wanting to understand how innovation can create a more inclusive world and a world that's more accessible to everybody. And in my case, particularly people with disabilities. And so I will take just one minute 90s to talk about that differentiation between impairment and disability that that Rubin was struck by. Dr. Kirk Adams: So myself. Yeah. So myself, I'm totally blind, have been since age five. And I live in a world of work and play and scholarship and family. And many of the environments I operated in are not constructed specifically with me in mind. My impairment, visual impairment, my inability to see. And so we think about living in three different environments that we as human beings have created. One is built, which is the physical, one is social and one is digital. And as a person with an impairment, I only am in disabling situations when certain aspects of those three built environments don't allow me to interact the way I want to with the environment. And a super simple example I always use. If you've listened to the podcast before, you can go get a cup of coffee because I'm going to say it again. But one example is if I'm leading a board meeting, which I've done many, many times, and I'm at the head of the boardroom conference table and I have my my agenda, my minutes, my committee reports in Braille since I am a Braille reader although I have a visual impairment, I'm not in a disabling situation because I can interact effectively with the built environment because of the Braille. If you have brought, if you've if you brought me a a stack of print materials and handed it to me and asked me to run the meeting, then my impairment, my visual impairment, my lack of being able to see puts me in a disabling situation because I am not able to interact with the environment the way I want, because the piece of the built environment I'm trying to interact with this print, I cannot access that because of my impairment. Dr. Kirk Adams: So now another little example is if I'm in a large meeting room and I come to this point in my talk and I say, is there anyone in the room who's five foot two or shorter? I clap your hands. It's always a couple people. And I say, you have a characteristic of your height. If you walk into a room and there's a package that you need and it's on a shelf eight feet off the floor your characteristic of height does not allow you to interact effectively with the built environment of the high shelf. So you can, you can get a tool like a stepladder or stool to reach the package. You can create a team with a taller person with characteristic of higher, taller height and ask them to help you get the package down. You can make a modification to your environment, build a lower shelf. So next time you don't face that situation. So those are just some simple examples of what I meant. And sometime during the day, Ruben from, from code stack systems did approach me and, and said, you know, that, that really struck me. Dr. Kirk Adams: I just kept keep thinking about it, thinking about how my company can create better fits for people and environments and how we can reduce the number of disabling situations for people with various characteristics. And again, he asked if I would like to talk to the team. So long winded path to tell you how I met James. James and I have had a couple conversations and are planning to have many more, but really, really interested in what code stack does with their really I'd say guru guru level, enlightened level of understanding of systems including AI and how AI can, can work to serve us as human beings and can work to help companies move forward and just ask James if he would come on the podcast talk about his journey a little bit about your past experience. James, how you got your life before code stack the company journey so far where you're at the types of projects that you're involved in that you're interested in that, that fire the team up. And then maybe a little bit about the, what you're seeing for the future. So I'm going, I'm going to hand you the talking stick and I'll pop in with questions from time to time as as they as they occur to me. So thanks again for being here. Looking, looking forward to learning. James Dykstra: Well, thank you very much for having me, Doctor Adams. It's an honor to be here with you. The it's a long story, but I'll make it short. I would always go to soup kitchens and go to church with my mom and dad growing up. And so I was taught from a young age to, to work at things that really help, help improve people's lives and create opportunities for others. And, you know, at the same time I discovered computers my earliest memories of my, of me sitting on the floor and my mom fuddling with computer manuals, trying to set up a computer that was probably in 93 or 94, and I, I wrote my first line of code, which was doom dot exe from, from from DOS, you know, the command prompt access. You know, when I was at the age of six just trying to hide the fact that I was playing inappropriate games from my parents. And so I carried on that passion for technology and that interest for helping other people as I, as I went into the corporate world and I began working on financial consolidations and pricing, and it wasn't as rewarding as I wanted it to be. I didn't feel fulfilled. That said, I'm extremely grateful for the experiences I've had, helping with the, the pricing teams and Amazon and Microsoft and the finance teams and Amazon and the strategy teams at Amazon and Microsoft. James Dykstra: And I really wanted to make a bigger and distinct impact of my own. And so when I met Rubin at Amazon, he was working in business intelligence engineering, and I was working in financial consolidations. And so we were both trying to paint a picture of the business reality. And we both loved consulting. We loved understanding what makes a business profitable and how to position a business and optimize operations to create durable profitability. And so we said, well, we'd love to have a software company one day. And yet at that time, building software was pretty expensive and we didn't want to sell our restricted stock that had recently vested. And so we created a services firm where we sought to improve lives with technology by Improving the availability and observability of intelligence in a business. Dr. Kirk Adams: Then roughly, when was this? James Dykstra: Oh gosh, I think this was let's see, 2019, 2018, 2019. Dr. Kirk Adams: Oh seven, seven, seven, seven years ago. Okay. James Dykstra: Yeah. And so we said, well, okay, which businesses can we serve that will make a meaningful difference in the world? And so we sought out ag tech. We sought out nonprofits to serve in helping them improve the profitability of their business and to advance their mission through, through service. And, you know, it's not exactly really glamorous data consolidations and improving the general operational observability of a business, but it lays the foundation for these businesses to track their KPIs and to improve their overall performance, which keeps them in business. And so we're really, really passionate about increasing access to information and the ability to make a positive change in the world. And we've always done that through deeply understanding what data is available, identifying areas where we can insert additional tracking to give better visibility to a business operation. And then with that intelligence, empower the broader team to take action on those insights, no matter where they are in their skill journey. You know, most of these business owners that we were contracting with, they didn't have the technical prowess to, to access the data. And oftentimes they weren't tracking the right insights. And so they didn't have operational visibility to really improve their business and to hold themselves and their teams accountable to their goals. And so that's, that's been our, our path over the last seven years has been really helping businesses that we believe were improving the quality of life of people by creating that observability and enabling all people to action business intelligence. And right now, we're at the best time of my lifetime to be able to make that positive impact. Because right now, when a business is able to consolidate its data, to create accessibility in its data and have the ability to really observe the operation, whether it's with machine vision or better tracking of operations through sensors. Everyone is empowered then to potentially in the future, task agents as as directors. And so it's very, very exciting time. Dr. Kirk Adams: Yeah. If you could walk through a hypothetical, maybe you said something that struck me, and I'm not going to be able to quote you verbatim, but that the, the, the teams of the companies you're working with may not have the May not have the data they need, or they might be looking at the wrong data or they might not be asking the right questions or they, they might be tracking elements that aren't optimal. And I don't exactly remember how you said it, but the gist was they may be looking at the wrong things. So yeah, you know, how, how would you, how do you work with a company or perhaps a either a real life story of a company you've worked with or a hypothetical, but what's the methodology? How do you how do you dig in and help, help these companies understand what they should be looking at and how to look at it, how how to gather the data, and then what does the data consolidation? How does that manifest for them? James Dykstra: Yeah. True to our background, we focus on working backwards, which is an Amazonian principle. James Dykstra: We sit down with the business owner and we talk with them. We say, hey, what are your three year goals? Where do you want to take this? What is your vision for the future? And most businesses say, well, we want to increase revenue by 50% or two X boost. They typically say, we want to keep our operation lean and see our margins expand as we scale And so, for example, if the manufacturer. We we often find that they have limited visibility in terms of as the inventory or the, the raw materials come in, how effectively those are processed and then oftentimes installed post post manufacture. And so very often we're seeing opportunities right now, especially with the advances in AI, to install sensors that are able to capture a control tower view of the manufacturing operation, overseeing the floor where everyone is working, and you can see the performance of each contributor to the process. You can see how much material is being produced. You can more readily gauge defect rates, and we're really able to help businesses get a better sense of how do I create value efficiently, and how do I keep my costs low and hold my team accountable to the standards we have, especially around quality control and a manufacturing operation? And so that's an example, a more recent example of a very exciting opportunity where we are able to track new information to improve the business results. James Dykstra: That said, we're still doing the traditional where we look at each of the tools the business is currently using in that early conversation, typically with the general manager or CTO and COO Or the owner of the business. And we'll ask, well, given your three year goal, which tools do you need to achieve that vision? And we list out all the tools they're currently using. And we, we seek an understanding of where do data silos exist? Because very often one tool doesn't connect to another. And then critical insight is lost because it's living in a separate place. And so for example, you might have a difficulty understanding your, your accounts receivable or producing a price quote in an automated fashion. If part of the data is living in six different systems. Dr. Kirk Adams: Right? James Dykstra: So after we have that conversation about the tools to get them where they need to go, we have a conversation regarding will, which data App is required to power those tools. Right now, more than ever, we are seeing enormous enthusiasm about AI, and it's warranted. It's incredible. The technology is wonderful. The number of lives that are going to be positively impacted. I'm hugely optimistic about the future. It's very, very exciting. And understandably, when a business owner and their staff see a really exciting new product, they say, well, let's, let's buy it. Let's try it. Very understandable. Well, they buy it and they try it. And it only magnifies the current defects in their data capture process. And so they're buying the new tool, but they don't have the data to power that tool and to get the results that they expect out of it. Dr. Kirk Adams: Okay. James Dykstra: So we find ourselves in this situation right now where so many business owners are seeing their AI pilots fail. I read a. Dr. Kirk Adams: Gartner and I read. Dr. Kirk Adams: I read very recently, and I can't quote the statistics, but I can quote the, the, the gist of the, the research was that AI seems to be increasing, enhancing the productivity of individuals and a large percentage of individuals using AI find it helpful. And correspondingly, organizations, structures, companies are having a, the reverse experience. You know, far fewer organizations are finding AI, making them more productive and effective. So I think. Dr. Kirk Adams: That's. Dr. Kirk Adams: That that's along the lines of what you've been learning as people as you say, understandably want to always embrace the, the latest technology and innovation and be, be on that cutting edge. They, they, they employ AI and what, what I just heard you say is that it, it oftentimes reveals the structural structural problems that they have in the organization. It magnifies them or amplifies them. Is that what I'm hearing? James Dykstra: Absolutely. And Ruben showed me recently a Gartner survey, I believe it was early 2026 survey could be mistaken on the the date. It stated that the estimated Gartner estimates that 60% of enterprise AI pilots will fail by the end of 2026. Dr. Kirk Adams: Okay. James Dykstra: 60%. That's that's unheard of. Perhaps in the history of business pilots. And the reason they're failing is because they've, they've bought the new tool. It's an incredibly powerful tool and they've fed it the data that they have. Dr. Kirk Adams: Right. James Dykstra: And oftentimes that data is incomplete. They're it may live in the ERP and the CRM in order to paint the whole picture, for example, or their database. And without bringing that data together in a consolidated view. James Dykstra: A single consolidated data platform, which is part of our expertise code stack systems. Dr. Kirk Adams: Right. James Dykstra: They aren't able to paint a complete view of the business. And so there's something critical missing when those models give outputs and recommendations to these businesses. Dr. Kirk Adams: I think you gave me the analogy of a an engine. You buy this powerful engine and put it in a vehicle, but it doesn't do any good unless it's connected to all of the other systems in the vehicle. James Dykstra: Exactly. Exactly. And what I like to say to many business owners and, and other founders is that. Just like an engine or as a machine might be powered by gasoline, your data is, is an asset like, like crude oil that needs to be extracted from the systems in which it lives. It also needs to be identified and potentially new wells drilled tracking new data that you haven't currently had a reason to to track in the past, for example. And so first you have to identify where that data is. Extract it, refine it, really clean the data, and then you have to store it effectively. And so after it's extracted and refined and then stored safely and compliantly, then you have an opportunity to build a pipeline like a data pipeline and connect it to that machine. And unless those things happen, the machine does not run as expected. Dr. Kirk Adams: And so if I'm a client of code stack systems, and since I know manufacturing, I'm a manufacturer and I've engaged you and you come in and, and lead lead through the process. What's our vision for three years? What tools do we need? What data do we need to support those tools? Then when when you when you finish the product project, the initiative, the work, what what what are you leaving me? What are you leaving me with? Is it an ERP system? Is it a dashboard? Is it a set of tools? What, what I guess what is the, the manifestation of your work that, that you're, you're giving to me as the owner of the manufacturing enterprise? James Dykstra: Yeah. So when we think about what are the tools that power the change in the business, we recognize that the tool is simply a leverage point. And what we're really looking for is to deeply understand what are the business processes happening in the business and how do we essentially optimize those business processes? We can improve the reliability of manufacturing, for example. And through implementing new sensors and automations. And so at the end of the day, what we're leaving behind are optimized business processes that are supported with automation. Oftentimes AI automation and the underlying data platform that can feed all of your future AI tools. Dr. Kirk Adams: Okay. James Dykstra: So it's a very big unlock. Being able to consolidate the data in an automated and effective way from all the systems that a business has. So at the end of the day, when we walk away, a business then has the foundation to Use the AI tools of the future needed to hit their three year goal, and they have as a top priority the business processes and functioning tools needed to grow sales or to optimize productivity in the manufacturing operation. Dr. Kirk Adams: So I, I've been, I've been moving down my path. I have a manufacturing company, I have a ERP system, a Oracle based or whatever it is. And I'm managing my business not as optimally as I can. And you're going to come help me. Are you replacing my systems? Are you enhancing my systems? Are you adding stuff, taking stuff out? What does that look like? James Dykstra: We try to avoid ripping and replacing systems and meeting the business where they are. Dr. Kirk Adams: Okay. James Dykstra: We've found that most businesses cannot stomach the huge change management challenge and systems implementation challenge of ripping and replacing systems, right? At times, we will work with the business to determine when a new additional system is appropriate. For example, perhaps they want to move to SAP and they are using QuickBooks with some really advanced tooling that they've built, oftentimes a custom tooling. And they want to have a CRM. They want to have these systems throughout the business to be able to track the health and performance of each organization. And so what we're really focused on is understanding what tool, which tools are currently in play, which tools need to be added, and then how do we reliably access the data that's being stored and captured by each of these tools? And then we can even refine and improve the data living in those tools. So Ruben likes to say that oftentimes we're building a semantic layer in, in the data that is living outside of these tools. Dr. Kirk Adams: Okay. James Dykstra: So how do we want to define units shipped, for example, in Amazon? There are multiple definitions of units shipped and of sales. Some include for example like sales with or without credits. And so what we're able to do is clearly define Codify what are the business rules and how do we want to interpret the data. And we can build that into the data outside of the systems. Dr. Kirk Adams: Okay. James Dykstra: That are kind of like the initial source. And so we're improving and enriching this data in this consolidated data platform that will then power all the newest and best tools. Dr. Kirk Adams: So I want, I want to ask you about, about future vision and future state and AI and and how, where you see things going and there's always information and opinion swirling and you know, again, I see research reports, I see surveys of recent college graduates and the huge percentage who, you know, for their future employment because they believe AI will be supplanting human beings and the types of jobs that recent college graduates are, are typically hired for. In the accessibility world, there's lots of excitement about how AI can make the world more accessible. And from my standpoint, as a blind person, there are, you know, functions that we in the past needed to rely on sighted assistance that now AI can can provide to increase our independence and create more frequent, better fits between our cells with our impairments and the environment. And we, we see information about productivity and we see people protesting the thoughts of data centers being built in their neighborhoods. And you know, it's very very fluid very much at a, I guess, a Creative frontier. So just with with your long experience and and vastly more sophisticated experience than I have what's top of mind for you? What are what are you seeing? What are you thinking about? What are, what are you imagining? James Dykstra: I'm very, very excited about the future. We've never been in a situation where the cost of, you know, dollars per or whichever denomination, you know, ex currency per mile traveled you know, per kilowatt hour per unit input to a manufacturing process is going to decline so precipitously. And that's going to create utopian abundance. Dr. Kirk Adams: Is that through efficiency? James Dykstra: Yeah, absolutely. Through efficiency, through the application of robotics, reasoning, material science breakthroughs, manufacturing breakthroughs, and of course, energy production. We are making significant advances in all of these areas and the what we like to call downstream impact or like positive lift downstream from all of these advances is extremely cheap transportation in the future. James Dykstra: Extremely cheap manufactured goods, very likely extremely cheap services. With the advent of humanoid mass produced robotics. And the reason why we're seeing this really shocking, shocking Price decrease and it's anticipated over the next really the next three years, we're going to see a huge, huge transformation is because novel technologies have matured and converged in a very, very timely way. So robotics, which is which can be construed as unlimited physical labor and language models, coupled with well organized comprehensive data sets which can be construed as unlimited reasoning. New sensor types and new model types for gathering information. And so it's extremely exciting to see all of these factors come together. That said, every job in the future will be very likely performed differently than it is today. Many new jobs will exist, and at the same time, there will be great disruption and great frustration with the magnitude and sheer acceleration of this change. And so it's not going to be an easy road. Dr. Kirk Adams: Okay. James Dykstra: But the end of the road is very, very bright where work will potentially, for many people, be optional. The baseline quality of living will be dramatically higher than it's ever been in the past. And with the significant enhancements in AI assisted health care, the quality of life will be equally better. We're talking about longevity, escape velocity where we're going to be adding a year and a half for every year that passes within 5 to 10 years. And so the future is very, very bright. And the technology will be a great equalizer amongst people because the ability to sense and gather data from the environment is more incredible right now than ever before. And all of that data can be processed in ways it could never be processed before and made available to us to consume. However, we'd like to consume it. Dr. Kirk Adams: Yeah, I'm just thinking about access to visual information and AI. And it's all there very, very much sweeping the blindness and low vision communities, the smart glasses, for instance, where you can ask AI to describe what's in front of you or even describe a video with with really good accuracy. Of course, there are hallucinations. And if it's if it's if it's a matter of safety or privacy, you know, the need to verify. But I went to the sea Sun conference, the California State University, Northridge, large accessibility assistive technology conference. And the last one I went to most people were talking about access to visual information. And that was in 2025. And now in 2026, it, the focus shifted within 12 months. The image, the access to visual information seem to be an accepted new asset for us, and the next frontier seemed to be agentic AI. And I know when you were first describing Code Stack, you talked about agents or directors, AI directing various functions within companies. Can you talk a little bit about that, about the emergence of AI and whether or not I'm using the right, right terminology? James Dykstra: The the terminology is changing every day. And so you'll see an executive from Microsoft describing the same technology, different from differently from an executive from Nvidia. And so we're, we're still maturing and finding a common nomenclature for these wonderful technologies. My background in AI started with recommendation models and you know, in a pricing context. And then when I moved over to Microsoft, I helped initially lead business planning for the Microsoft Cloud for retail before expanding to include all of the other industries in my purview. And when just focused on retail, we were launching products such as Microsoft's Intelligent Recommendation service that could find visual matches and other predictive matching. And then, of course, over time, AI emerged in new modalities, new models such as small and large language models. And it was very exciting to be in that industry. Business planning capacity explore for each industry. What are the applications for a language model and new types of AI inference and compute heavy workloads to really improve lives with this technology. Because industry is a very, very beautiful thing because it gives us all of our modern products and services and conveniences that underpin our quality of life. James Dykstra: And so after rolling out a number of different models that were that pertained to specific industry applications, we then moved further toward, well, how do I couple this model with knowledge, tools, governance, and the ability to orchestrate across different tools to effectively create what's called an AI agent? By most these days, AI, as we're currently Describing it is really a collection of a number of foundational technologies where the model is only one piece, and without all the other pieces, it is defunct or unsafe. And so as we look to the future and we think about these language models that are equipped with knowledge and tools and governance and the ability to organize which tool should be called for, which purpose, and which data is acceptable to access for which purpose. We have a huge opportunity for us to task these, let's call them tool composites. And for all of us to have a team of direct reports that are the agents that we task to achieve our business outcomes or our creative pursuits. Dr. Kirk Adams: Amazing. Dr. Kirk Adams: So the time has flown. The time has flown by. I've took I've taken a lot of notes. I look forward to working more closely with you and team and learning more and getting a deeper understanding of the nuances of, of what you do. I know more now than I did before we started this conversation today. What, what would you like to leave people listening with? How can people get in touch? How can people connect with you? James Dykstra: Absolutely. I'd like to especially leave behind a message of hope. All of this change will be really challenging. And if we're able to work through these challenges together, we can create an incredibly beautiful future where we have options and where everyone is empowered to lead a fulfilling and gratifying life. So I want everyone, especially those who are involved in, in running businesses and creating some of that value that's going to positively impact the lives of others to consider beyond just the tool. The tool is very exciting. What foundational investments need to be made and what is the priority of those investments? Working backward from that priority business outcome. And so with code stack systems, we want to team up to support businesses that are going to improve lives with technology. And we want to do that by empowering them with the right tools that are powered by the right data. And so to reach out to me and the team, you can reach out to me via LinkedIn and anyone can schedule a meeting with me. Happy to have a one on one and talk and learn from others, and they are happy and welcome to visit the website Code Stack systems.com where they can sign up for a free consultation, where we sit down with business leaders and we learn about their priorities, and we work backward from those objectives. To help define a technology standpoint, what steps need to be taken for them to thrive in the future? Dr. Kirk Adams: Fabulous. Well I'm excited. My my my feelings about AI vacillate between concern and enthusiasm. You've tipped me toward you've tipped me a little bit toward the enthusiasm into the scale today, which I appreciate. And thanks, everyone for listening to another episode of podcast by Doctor Kirk Adams. To connect with me, my website is https://DrKirkAdams.com. You can sign up for my newsletter. You can fill out a contact form. I'm also on LinkedIn every day. Crossed paths with James on LinkedIn from time to time. And again, thanks for listening. And we'll we'll talk to you next time. Podcast Commentator: Thank you for listening to podcasts by Doctor Kirk Adams. We hope you enjoyed today's conversation. Don't forget to subscribe, share or leave a review at https://www.drkirkadams.com. Together we can amplify these voices and create positive change. Until next time, keep listening, keep learning, and keep making an impact.

9. juni 202645 min