Podcasts Done For You Show

Podcasting: How to Get Started - For Businesses to Get Ahead

You have been thinking about it long enough. Here is the complete map to launching your podcast.** Most business owners who want a podcast never start one. Not because the idea is not right for their business — it almost always is. They stall because the process looks overwhelming: the equipment, the software, the platforms, the planning, the promotion. It feels like a project with no clear starting line. This episode is the starting line. Anthony Perl — with 35 years of marketing experience and a client roster of business owners who are now running successful podcasts — covers everything you need to know to go from "I have been thinking about this" to a podcast that is planned, launched, and on its way to the top 1% of business shows. --- ### In This Episode You Will Discover: - **Why "why" is the most important question you will answer** — and why the wrong answer leads to a podcast that dies at Episode 6 - **How to define your audience** before you record a single word — and why getting this wrong makes every other decision harder - **The essential equipment list** — the microphone Anthony recommends, the lighting setup that makes the biggest difference for the least money, and the camera question settled once and for all - **Which recording software to use** — and why Zoom is never the answer - **The editing options** from beginner-friendly free tools through to AI-assisted platforms that speed everything up - **Where to host and publish** — why Captivate.fm is the recommended platform, and how to get your podcast onto Apple, Spotify, Amazon Music, and YouTube - **The 20-episode rule** — why this is the milestone that separates the top 1% from the 99% that do not make it, and how to plan for it before you begin - **The eight-hours-a-year model** — four two-hour recording sessions, six episodes each, a full content workbook from every session, and a full year of multi-channel content - **The promotion strategy** that gets your podcast found — including how to build audience momentum before you even launch - **Why a production partner is the single biggest determinant of whether your podcast succeeds** — and what that partnership actually looks like in practice --- ### Free Workbook Download Access the full workbook for this episode — including the Podcast Brief worksheet and the 20-Episode Planner — at the link below. Past episode workbooks are available there too. **Download your workbook here:** https://link.podcastsdoneforyou.com.au/access --- ### Resources Mentioned in This Episode - **Recommended microphone:** Rode NT-USB+ - **Recommended recording software:** Ecamm Live (Mac), Riverside.fm (cross-platform), Descript (recording + AI editing) - **Recommended hosting platform:** Captivate.fm - **Free hosting option:** Spotify for Creators - **Editing for beginners:** GarageBand (Mac), iMovie, or Descript's AI editing tools - **Professional editing:** Adobe Premiere Pro Full equipment and software recommendation sheet available via: https://link.podcastsdoneforyou.com.au/access --- ### Listen and Subscribe Never miss an episode — subscribe on your preferred platform: - **Apple Podcasts:** https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643 - **Spotify:** https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr - **Amazon Music:** https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672 - **YouTube:** https://www.youtube.com/@PodcastsDoneForYou_TheShow - **Captivate:** https://podcasts-done-for-you.captivate.fm/ --- ### Connect With Anthony Perl and Podcasts Done For You If you are ready to explore what a podcast could look like for your business — or you just want to talk through whether it is the right next step — reach out for a free, no-obligation conversation. **Book a free discussion:** podcastsdoneforyou.com.au/booking/ **Website:** podcastsdoneforyou.com.au Connect with Anthony directly on LinkedIn — details in the workbook link above. --- *If this episode gave you clarity, please like, subscribe, and share it with someone who has been sitting on the fence about their podcast. And go back through the catalogue — there are episodes on equipment, the expert vs. host question, the cascading effect of podcasting, and much more to help you build a show that genuinely works for your business.* #PodcastingForBusiness #BusinessPodcast #PodcastsDoneForYou #PodcastStrategy #ContentMarketing #ThoughtLeadership #BusinessGrowth #StartAPodcast #PodcastLaunch

The Magic Bullet of Marketing - Myths and Legends

There is no magic bullet in marketing - and every business owner who has gone looking for one already knows it. Most business owners have tried everything. Networking. LinkedIn. SEO. Advertising. Letterbox drops. Conference sponsorships. Anthony Perl has 35 years of marketing experience, and his answer is direct: the magic bullet does not exist. But there is a legend - and it is closer than most people think. This episode unpacks why going all-in on a single channel makes results worse, not better - and reveals the one tool that does something no other marketing approach can. The numbers Anthony shares will change how you do the maths on your own marketing spend. In this episode: * The 0.1% truth - why every marketing tactic you've tried delivered exactly what it was supposed to, and why that's the problem * The all-in mistake - what actually happens to your results when you concentrate everything on one channel * The time equation - how long it takes to write one LinkedIn post, and what that adds up to over a year * The 8-hours-a-year model - what Anthony's clients get from four two-hour recording sessions and why the maths are hard to argue with * The advertising trap - why even a significant ad spend dramatically underperforms without one thing supporting it * The legend - the one tool Anthony has found in 35 years that genuinely feeds every other marketing channel at once "There is no other tool, no other marketing device that gives so plentifully to others. It is not just about the podcast - it is about what the podcast gives to furnish all of the other tools that work." "The legend that is the podcast is that it is the most efficient, most giving, most authentic and most endearing and enduring thing that you can possibly do." Download the free workbook for this episode and all resources at podcastsdoneforyou.com.au - or hit the link in the show notes to grab it now. Listen and subscribe: * Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643 [https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643] * Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRrhttps://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr [https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr] * Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672 [https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672] * YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShowhttps://www.youtube.com/@PodcastsDoneForYou_TheShow [https://www.youtube.com/@PodcastsDoneForYou_TheShow] * Captivate: https://podcasts-done-for-you.captivate.fm/https://podcasts-done-for-you.captivate.fm/ [https://podcasts-done-for-you.captivate.fm/] #PodcastingForBusiness #MarketingMyths #ContentMarketing #PodcastsDoneForYou #BusinessGrowth #MarketingStrategy #ThoughtLeadership

How to Craft a Killer Podcast Show Description That Converts

Your show description is the single most important piece of copy you will write for your podcast - and most business podcasters get it completely wrong. Before a single episode is played, before a title is read, before a host's name registers, your show description is doing the heavy lifting of convincing someone to subscribe. Get it right, and you build an audience. Get it wrong, and you lose them in seconds. In this episode, Anthony Perl breaks down the exact formula for writing a podcast show description that works - one that hooks your ideal listener, speaks directly to their problem, and gives them every reason to hit subscribe. From the opening hook to the soft call to action, Anthony walks through each element step by step, including the most common mistakes business podcasters make and how to avoid them. Whether you're writing your very first show description or giving your existing one a long-overdue refresh, this episode gives you a clear, practical framework to get it right - and keep it working for you. RESOURCES & DOWNLOADS 📚 Free Resource: Podcast Show Description Workbook A practical workbook to help you craft your show description step by step — with prompts, dot points, and a fill-in framework based on this episode. 🔗 Download link: ⚠️ [URL to be added once live] 📖 Mentioned in this episode: • Diary of a CEO: https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX [https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX] — Referenced as an example of a well-crafted show description • The Mel Robbins Podcast: https://open.spotify.com/show/7EcnDDlJNOFMEJFCMFGCMG [https://open.spotify.com/show/7EcnDDlJNOFMEJFCMFGCMG] — Referenced as an example of a well-crafted show description • Small Business Big Marketing (Tim Reid): https://smallbusinessbigmarketing.com [https://smallbusinessbigmarketing.com/] — Referenced as an example of a well-crafted show description • Podcasts Done For You Show: https://podcasts-done-for-you.captivate.fm [https://podcasts-done-for-you.captivate.fm/] — Anthony's own show, mentioned as an example of a recently updated description Podcasts Done For You Show is your practical, jargon-free guide to starting, growing, and monetising a business podcast. Multi-award winning podcast host Anthony Perl shares expert guidance, real-world examples, and actionable strategies to help business owners become a Voice of Brilliance on their own show. Anthony Perl is a multi-award winning podcast host and founder of Podcasts Done For You. With more than 30 years of experience building brands and growing audiences — including stints at 2UE, 2GB, and Channel Ten — Anthony now helps business owners publish their own podcasts without the overwhelm. Learn more at https://podcastsdoneforyou.com.au #PodcastTips #BusinessPodcast #PodcastMarketing #PodcastsDoneForYou #PodcastGrowth

The Real Cost of a Podcast - And Why NOT Having One Costs You More

Is your podcast costing too much - or is NOT having one costing you even more? This is the question I get asked almost every single day, and in this episode of Podcasts Done For You Show, I'm answering it straight - no notes, no preparation, just the honest truth about what a podcast really costs a business owner. And here's the thing: most people are asking the wrong question. What you'll learn in this episode: * Why "cost" is about so much more than dollars - your time and enjoyment matter just as much * The editing reality nobody tells you: a 10-minute podcast does not take 10 minutes to edit * How a podcast becomes your content engine - populating social media, newsletters, websites, and emails all at once * Why a podcast gives you a captive audience that a networking meeting simply cannot match * The real calculation: what is the cost of NOT doing a podcast when your competitors already are? * Why trying to do everything yourself is the single biggest mistake podcasters make The bottom line? The cost of a podcast is 100% worthwhile when you look at what it delivers - new clients, retained clients, more referrals, and a content strategy that practically runs itself. And all the resources for Podcasts Done For You Show are available to download at https://link.podcastsdoneforyou.com.au/accesshttps://link.podcastsdoneforyou.com.au/access [https://link.podcastsdoneforyou.com.au/access] - grab them and start working out what a podcast is really worth to your business. Got a topic you'd like covered on a future episode? Get in touch - details in the show notes. Don't forget to like, share, comment, and subscribe so you never miss an episode of Podcasts Done For You Show. 🔗 Listen & Subscribe: * Captivate: https://podcasts-done-for-you.captivate.fm/https://podcasts-done-for-you.captivate.fm/ [https://podcasts-done-for-you.captivate.fm/] * Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643 [https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643] * Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRrhttps://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr [https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr] * Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672 [https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672] * YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShowhttps://www.youtube.com/@PodcastsDoneForYou_TheShow [https://www.youtube.com/@PodcastsDoneForYou_TheShow] 📥 Download all resources for Podcasts Done For You Show: https://link.podcastsdoneforyou.com.au/accesshttps://link.podcastsdoneforyou.com.au/access [https://link.podcastsdoneforyou.com.au/access] 📅 Book a free discussion: https://podcastsdoneforyou.com.au/bookinghttps://podcastsdoneforyou.com.au/booking [https://podcastsdoneforyou.com.au/booking] #PodcastForBusiness #PodcastingTips #ContentMarketing #BusinessGrowth #PodcastROI #ThoughtLeadership #SmallBusinessMarketing

Pay Attention - How to Make Your Podcast Impossible to Ignore

What makes someone stop what they are doing, press play, and actually stay with your podcast until the very end? In this episode, Anthony Perl asks the big question every business podcaster needs to answer - and shares the real triggers that get the right people to pay attention, and keep paying it. From the power of a professional voiceover introduction to the role of pacing, delivery and authenticity, this episode covers the full spectrum of what drives audience attention in business podcasting. Anthony also explores why a co-host is one of the most underrated attention tools available, and how a free workbook keeps listeners engaged all the way to the final word. What You'll Discover: * Why your listener's pain point must be front and centre from the very first second * The truth about podcast listening speeds and what that means for your delivery * How a voiceover introduction sets the stage for sustained attention * Why the right people paying attention is worth far more than the most people * The role of authenticity and brand alignment in holding an audience * How a co-host positions you as the expert and draws out your best insights * The one strategy that gives your audience a reason to stay until the end 📥 Free Workbook: https://link.podcastsdoneforyou.com.au/access [https://link.podcastsdoneforyou.com.au/access] Connect With Us: Website: podcastsdoneforyou.com.au Book a free discussion: podcastsdoneforyou.com.au/booking Like, comment and share this episode - and let us know in the comments what makes YOU pay attention to a podcast. Anthony would love to hear your examples and may feature your feedback in a future episode. #BusinessPodcast #PodcastTips #PodcastGrowth #AudienceEngagement #PodcastsDoneForYou #ContentMarketing #PodcastStrategy