Power of the Permian

EP 86: Matt Gray l Klein Automation & Electric

Matt Gray, newly appointed President of Klein Automation & Electric, rejoins the show to discuss the company’s continued growth, leadership transition, and the evolving demands of the oil & commercial industries. From promoting talent internally and improving field-to-office communication, to workforce development, AI integration, and building a strong team culture, Matt shares insight into what it takes to scale operations while keeping people at the center of the business. We also discuss growth across Midland/Odessa, challenges facing skilled trades, efficient staffing strategies, and why adaptability will continue to shape the future of the industry.

EP 85: Beth Hutson l Elevated Content

Beth Hutson, founder of Elevated Content Co., joins the podcast to discuss the growth of the film industry in Texas, the evolving opportunities being created in Fort Worth, and the importance of storytelling across industries — including oil and gas. In this episode, we explore Beth’s journey from publicist to producer, her experience creating marketing content for oil and gas companies, and how local partnerships and education programs are helping develop the next generation of talent. We also discuss what it takes to move from the classroom onto real production sets, along with collaboration, workforce development, leadership, and the realities of building a career in demanding industries. The conversation touches on challenges and opportunities for women in male-dominated spaces, balancing creativity and business, protecting mental health, setting boundaries, and building a sustainable career while navigating high-pressure environments.

EP 84: Jeff Vaughan l Hill College

Jeff Vaughan, Director of the Truck Driving Academy at Hill College, joins the podcast to discuss the college’s growing Heavy Haul Program and the evolving demands of the transportation industry. In this episode, we cover workforce development, hands-on training, safety standards, automation, changing industry expectations, and what it takes to prepare the next generation for careers in heavy haul and trucking operations. Jeff also shares how Hill College built its reputation in the space, the importance of experienced instructors, and why industry involvement plays a major role in keeping training programs aligned with real-world needs. Learn more at hillcollege.edu

EP 83: Tyler Moreau l Knowledge Pharmaceuticals

Tyler Moreau joins the podcast to share the story behind Knowledge Pharmaceuticals — from his personal health journey to building a growing wellness brand focused on peptides, longevity, and optimization. In this episode, we break down Peptides 101, discuss some of the most talked-about compounds and stacks, and explore how these therapies are being used to support recovery, performance, body composition, and overall wellness. Tyler also shares his perspective on mental health, community wellness initiatives, and the future vision for the company as awareness around health optimization continues to grow. Whether you’re completely new to peptides or already exploring the space, this conversation offers an approachable look into the growing interest around health, longevity, and feeling your best. Follow Knowledgeable Pharmaceuticals www.knowledgepharm.com IG @knowledgeperformanceaminos FB Knowledgepharmaceuticals Disclaimer: This episode is intended for educational and informational purposes only and should not be considered medical advice. The views and experiences shared are personal opinions and discussions surrounding health, wellness, and emerging therapies. Always do your own research and consult with a qualified healthcare professional before starting any new supplement, peptide, medication, or wellness protocol. Individual results and experiences may vary.

EP 82: Jorge Carli l Content Creator

Jorge Carli joins the show for a real conversation on building a career in the oilfield while creating a strong presence online. With a growing audience of 63K+ on TikTok, he has found a way to document the work, share what he’s learning, and support others navigating similar paths. His journey has evolved over time, moving toward more independence, and that perspective comes through in this conversation. We talk about building an online community from the ground up, what it takes to create content that resonates, and the opportunities that exist in the oilfield for those willing to adapt. From networking and getting hired to maintaining standards, avoiding burnout, and balancing life outside of work, this episode covers the full picture. It’s an honest look at the industry through the lens of someone figuring it out in real time and choosing to share that process along the way.