PR for the Rest of Us

013 – 4 Principles of Building Your Marketing Tech Stack

Sam and Caleb delve into the four unique principles to consider when building a tech stack for your business. Let's face it. Software helps businesses grow, but which ones should you consider? The trial-and-error approach can be slow and cumbersome. Use these four principles from PR4TRU to help you build a tech stack that adds value, increases productivity, and ultimately increases your profit margins.

012 – Convert Leads into Business

Converting leads into business seems easy, right? But there's a lot more to it. Sam and Caleb discuss what it takes to convert interactions with leads into business. They examine what the process might look like and share tips on staying in touch with those people. Let's make sure you're not missing opportunities that could turn into business! The guys reference the previous podcast, "009 – 62 Technology Tools Making Your Daily Workflow Easier [https://podcasters.spotify.com/pod/show/pr4tru/episodes/009--62-Technology-Tools-Making-Your-Daily-Workflow-Easier-e1tahej]", in this episode.

011 – AI, new ways to think about it for your marketing.

AI is being mentioned all over the place these days. Are you using it for your business? Do you know where to start? Sam and Caleb discuss what AI is and some of the current AI tools such as ChatGPT, DALL-E, and Firefly. They also walk through how to get the most out of AI.

010 – Bryce Miller Talks Baseball Marketing

Bryce Miller, a minor league pitcher for the Seattle Mariners Organization, joins Sam and Caleb as they discuss the marketing landscape in the baseball world. From NCAA NIL deals to brand deals across every level of professional baseball, Bryce provides critical insights into how players and teams are marketed. This episode looks to answer what marketers seek in athletes and how deals are presented to players across different levels of the game. Follow Bryce's social media channels at... * Twitter – @bryce_miller9 [https://twitter.com/bryce_miller9] * Instagram – @bryce_miller9 [https://www.instagram.com/bryce_miller9/] * TikTok – @bryce_miller9 [https://www.tiktok.com/@bryce_miller9] * MLB Players Page – Bryce Miller [https://www.mlb.com/player/bryce-miller-682243] UPDATE: On May 1, 2023 the Seattle Mariners called Bryce Miller up to the majors. PR4TRU would like to congratulate Bryce and wish him luck on his career in the majors.

009 – 62 Technology Tools Making Your Daily Workflow Easier

Sam & Caleb dive into the technology they use to make their daily basis workflow smoother and easier. They came together to share 62 individual tools (links below). Listed in order of mention: 1. Google Drive [https://www.google.com/drive/] 2. Office 365 [https://www.office365.com/] 3. Toby [https://www.gettoby.com/] 4. Google Calendar [https://www.google.com/calendar] 5. Outlook Calendar [https://outlook.office365.com/calendar/] 6. Apple Calendar [https://apps.apple.com/us/app/calendar/id1108185179] 7. Calendly [https://calendly.com/] 8. Doodle [https://doodle.com/] 9. Zoom [https://zoom.us/] 10. Microsoft Teams [https://www.microsoft.com/en-us/microsoft-teams/] 11. Microsoft OneDrive [https://www.microsoft.com/en-us/microsoft-365/onedrive/] 12. GoToMeeting [https://www.goto.com/meeting] 13. WebEx [https://www.webex.com/] 14. Miro [https://miro.com/] 15. MailChimp [https://mailchimp.com/] 16. Emma [https://myemma.com/] 17. Constant Contact [https://www.constantcontact.com/] 18. ActiveCampaigns [https://www.activecampaign.com/] 19. Salesforce [https://www.salesforce.com/] 20. Facebook [https://www.facebook.com/] 21. Microsoft Excel [https://www.microsoft.com/en-us/microsoft-365/excel] 22. ActOn [https://act-on.com/] 23. Marketo [https://www.marketo.com/] 24. Hubspot [https://www.hubspot.com/] 25. SugarCRM [https://www.sugarcrm.com/] 26. ClickUp [https://clickup.com/] 27. Trello [https://trello.com/] 28. Asana [https://asana.com/] 29. Monday [https://monday.com/] 30. Basecamp [https://basecamp.com/] 31. Freedcamp [https://freedcamp.com/] 32. Meltwater [https://muckrack.com/] 33. Meltwater [https://www.meltwater.com/] 34. Cision [https://www.cision.com/] 35. Adobe Creative Cloud [https://www.adobe.com/creativecloud.html] 36. Photoshop [https://www.adobe.com/products/photoshop.html] 37. Illustrator [https://www.adobe.com/products/illustrator.html] 38. InDesign [https://www.adobe.com/products/indesign.html] 39. Audition [https://www.adobe.com/products/audition.html] 40. Premiere [https://www.adobe.com/products/premiere.html] 41. Acrobat [https://acrobat.adobe.com/] 42. LinkedIn Learning [https://www.linkedin.com/learning/] 43. YouTube [https://www.youtube.com/] 44. Canva [https://www.canva.com/] 45. Drupal [https://www.drupal.org/] 46. WordPress [https://wordpress.com/] 47. Squarespace [https://www.squarespace.com/] 48. Wix [https://www.wix.com/] 49. Elementor [https://elementor.com/] 50. Sprout Social [https://sproutsocial.com/] 51. Zoho Social [https://www.zoho.com/social/] 52. Meet Alfred [https://meetalfred.com/] 53. Zapier [https://zapier.com/] 54. IFTTT [https://ifttt.com/] 55. Expensify [https://www.expensify.com/] 56. Quickbooks [https://quickbooks.intuit.com/] 57. Freshbooks [https://www.freshbooks.com/] 58. Wave [https://www.waveapps.com/] 59. Paycom [https://www.paycom.com/] 60. Paylocity [https://www.paylocity.com/] 61. Paychex [https://www.paychex.com/] 62. ADP [https://www.adp.com/]