PR Safari

Podcast by Center for Public Relations (CPR)

English

Business

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20 hours of audiobooks / month
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About PR Safari

Embark on an exciting adventure with "PR Safari" by CPR, the podcast that immerses you in the dynamic realm of PR in Africa. Our knowledgeable guides offer insider perspectives, hands-on advice and thorough examinations of the latest PR developments and methods across the continent. From navigating the intricate PR landscape to adopting innovative strategies, "PR Safari" is your definitive compass to triumph in African PR. Whether you're an experienced PR expert or new to the field, come along for an engaging and enlightening expedition into the world of PR in Africa. Let's explore together through "PR Safari" by CPR!

All episodes

47 episodes

Foundational ingredients of effective communication

In this episode, we're pulling back the curtain on how communication functions as a "well-oiled machine." * Communication as a "well oiled machine" * An itch vs problem * The so what of question * Real value of communication * CEO comms professionals * Domino effect of comms * Problem solving through comms * Corporate variables

11 Sep 2025 - 28 min

45. Reality of speaking for government in misinformation age

Government Spokesperson pf Kenya Hon. Isaac Mwaura unpacks the shifting terrain of state communication in a time marked by citizen journalism, media polarization and rampant misinformation. From the pressures of information warfare to the public’s skepticism toward government programmes, he shares candid insights into the role, responsibility and reality of speaking for government today.

2 Jun 2025 - 33 min

43. How to make brands more loved and respected

Guest: Mike Nzuki, Gen-Z PRactitioner Highlights * Tested brand respect+love formula * How brains respond to messages * Effective behaviour change * Successful Business Development.

24 Feb 2025 - 25 min

41. Graduating From Communication Service Provider to Trusted Advisor

We embark on a journey to understand the changing role of communication professionals with Sam Karanja, Regional Director Africa at Hill and Knowlton Strategies, for a thought-provoking discussion. We explore how communication specialists are evolving from service providers to trusted advisors, navigating a competitive landscape with new players, and wielding the power of T-shaped skills.

28 May 2024 - 47 min

40. Communication in Large-Scale Government Mandates: Case of National Construction Authority (NCA)

In this episode, our guest, Wangui Kabala, Corporate Communications Manager at the National Construction Authority, walks us through Quality Control and Assurance (QA) as a crucial component of communication. We discuss why simply raising awareness isn't enough. We discuss what quiet, back-end engagement means. We also explore strategies to reach the audience for maximum penetration and the downside of visibility.

11 May 2024 - 40 min

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