Cover image of show Practice Marketing Insider

Practice Marketing Insider

Podcast by Kristie Plantinga

English

Business

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About Practice Marketing Insider

Practice Marketing Insider, hosted by Kristie Plantinga, is a marketing advice show for therapists who want to thrive in an online landscape that feels like it changes every day. Each week, Kristie examines one piece of outdated or overblown marketing advice and explains why it’s inaccurate and what therapists should do instead to stay ahead.

All episodes

13 episodes

episode Do Politics Have A Place In Private Practice Marketing? artwork

Do Politics Have A Place In Private Practice Marketing?

In this episode, Kristie unpacks what role politics play, if any, in marketing your private practice. She discusses how it can be seen as a professional liability and when it can become a powerful strategic asset. Some takeaways: * How to filter your ideal clients by leveraging SEO and niche-specific visibility * When this tool becomes self-protection for therapists against harmful dynamics * Why it’s important to create a safe environment *Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at practicemarketinginsider.com. If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Connect with Kristie on Instagram: https://www.instagram.com/kristie_placedigital/ [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital: https://www.therapieseo.com/ [https://www.therapieseo.com/]. *Produced by PodVision: https://pod.vision/ [https://pod.vision/]. Mentioned in this episode: *Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

30 Jun 2026 - 9 min
episode Silicon Valley Therapist Debunks AI For Your Practice artwork

Silicon Valley Therapist Debunks AI For Your Practice

In this episode, Kristie is joined by Silicon Valley licensed therapist Candice Thompson to debunk the myth that technology is a non-negotiable for your practice. They challenge the compatibility of priorities of mental health tech companies and ethical and legal standards, and then unpack all the implications. Some takeaways: * Resisting the pressure to integrate complex tech in your private practice * The case for analog methods and independent business models * How (un)reliable AI tools are and their systemic risks *Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at practicemarketinginsider.com. If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Learn more about Candice’s work [https://candicecandelaria.com/]. *Follow Candice on Instagram [https://www.instagram.com/candicethompsonmft/] and on LinkedIn [https://www.linkedin.com/in/candice-thompson-lmft/]. *Connect with Kristie on Instagram [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital [https://www.therapieseo.com/]. *Listen to full episodes on YouTube [https://www.youtube.com/@kristieplantinga]. *Produced by PodVision [https://app.notion.com/p/36e26abb019d80b9a5e3e0ea146862f3?pvs=25].

23 Jun 2026 - 31 min
episode Don’t Invest In Facebook (Therapists, Do This Instead) artwork

Don’t Invest In Facebook (Therapists, Do This Instead)

In this episode, Kristie breaks down if Facebook business pages are dead for attracting therapy clients. She discusses how to move to high-quality content to match Meta’s algorithm and generate leads. Some takeaways: * How you can use Meta ads to find potential new clients * Why Facebook groups act as an organic word-of-mouth referral * Transforming your real life, human impact into an earned local reputation *Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at practicemarketinginsider.com. If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Connect with Kristie on Instagram [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital [https://www.therapieseo.com/]. *Produced by PodVision. [https://pod.vision/] Mentioned in this episode: *Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

16 Jun 2026 - 9 min
episode Think You’re Saving On Overhead With Your Virtual Practice? Think Again artwork

Think You’re Saving On Overhead With Your Virtual Practice? Think Again

In this episode, Kristie unpacks why having a virtual-only therapy practice model just doesn’t cut it. Yes, this element should be a part of your marketing strategy. Listen to learn about Google’s operating principles, how to optimize your Google Business Profile, and more. Some takeaways: * How to become a top search in Google Maps results to generate leads * Why a physical therapy practice serves as an SEO and marketing advantage * Strategies to consider for your practice to be competitive in the digital landscape If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Connect with Kristie on Instagram [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital [https://www.therapieseo.com/]. *Produced by PodVision. [https://pod.vision/] Mentioned in this episode: *Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

9 Jun 2026 - 8 min
episode Non-Negotiables For Scaling a Million Dollar Practice artwork

Non-Negotiables For Scaling a Million Dollar Practice

In this episode, Kristie unpacks the myth that minimal financial investment will get you to your revenue goals. She explains that practitioners marketing their services should step away from the mentality of spending as little as possible. Some takeaways: * Why mental health practitioners and business owners should invest ahead of growth * What some realistic marketing budgets look like * How under-budgeting for generating leads is blocking you from competing If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Connect with Kristie on Instagram [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital [https://www.therapieseo.com/]. *Produced by PodVision. Mentioned in this episode: *Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

2 Jun 2026 - 9 min
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