Jacob Schulder: Discipline, Adaptability, and the Long Game in Real Estate
In this episode of Private Capital Perspectives, John Pugh sits down with his friend Jacob Schulder [https://www.linkedin.com/in/jacob-schulder-9253394/], founder of Victoria Industrial Properties [https://www.victoria-industrial.com/], for a candid, wide-ranging conversation on building a real estate career through cycles, asset classes, and hard lessons learned as an operator.
Jacob and John have crossed paths over the years as operators and partners, and the discussion reflects that familiarity. It is honest, practical, and grounded in real-world experience rather than theory. They talk openly about career pivots, pressure, mistakes, and what actually holds up over decades in this business.
Having grown up in the Kushner real estate family, Jacob was exposed to the business early. But the perspective he shares in this episode is shaped by more than 20 years of operating through multiple market cycles, starting with hands-on work as a teenager, entering the industry full-time during the Global Financial Crisis, and ultimately building his own platform.
From workforce housing in New Jersey and Brooklyn to institutional capital partnerships and eventual exits, Jacob walks through the realities of scaling multifamily operations, including management intensity, regulatory friction, and constant problem-solving. The conversation then turns to his transition into industrial real estate and why that shift was less about chasing trends and more about aligning asset class choice with scalability, risk tolerance, and long-term staying power.
The episode closes with insights on building a national operating platform, partnering with local operators, generational versus value-add strategies, recommended resources for learning small-bay industrial, and a lighter discussion on Knicks basketball and leadership, ending with how listeners can connect with Jacob directly.
Key Takeaways
* Cycles shape operators. Starting a career during the GFC forced discipline, creativity, and resilience.
* Multifamily scales pain as well as profit. Operational intensity grows exponentially with people-heavy assets.
* Industrial reduces friction. Triple-net leases and business tenants simplify management and improve scalability.
* You can’t time markets perfectly. Focus on conviction, fundamentals, and survivability.
* Debt is always available. Equity alignment is the real bottleneck in deals.
* Local knowledge still wins. National strategies require trusted boots-on-the-ground partners.
* Every asset has a personality. Buildings—even on the same block—operate differently.
* Clarity beats complexity. Simple strategies executed well outperform over-engineered plans.
Chapters
00:00 Podcast introduction and John Pugh’s investment philosophy
01:30 Jacob’s early exposure to real estate and entering the industry during the GFC
04:00 Launching an independent multifamily platform and scaling workforce housing
08:00 Institutional partnerships, portfolio growth, and strategic exits
12:00 Why multifamily management fatigue led to a pivot toward industrial
14:30 Real-world operator stories that shaped Jacob’s risk tolerance and mindset
19:30 Industrial market focus, geographic strategy, and asset selection
22:30 Interest rates, seller financing, and capital market dynamics
27:00 Operational advantages and scaling a national industrial platform
30:30 2026 strategy: generational holds vs. value-add deals
33:30 Recommended resources and the Small Bay Industrial community
36:30 Knicks talk, leadership parallels, and how to connect with Jacob
Show Notes
Guest: Jacob Schulder, Founder of Victoria Industrial Properties
Website: Victoria Industrial Properties [https://www.victoria-industrial.com/]
LinkedIn: Jacob Schulder on LinkedIn [https://www.linkedin.com/in/jacob-schulder-9253394/]
Recommended Resource: Small Bay Industrial email newsletter and community [https://news.smallbaylist.com/]