Private Pay Practitioners Premium Podcast

S2E23 | Make Room for More | Building Multiple Income Streams Without Losing Your Clinical Identity | Shajuan Alexander, LCSW-S

I sat down with Shajuan Alexander, a licensed clinical social worker and supervisor based in Houston, Texas, and the founder of The Culture of Health. Shajuan specializes in therapy for Women of Color in healthcare, runs three clinical supervision groups with 16 supervisees, teaches immigration evaluation training through her program IEGA, and coaches clinicians on building income beyond the therapy room. She does all of this solo, with two kids at home, and she does not work more than four hours a day. We got into all of it. How she built her niche from her own burnout in medical social work, why she gives each social media platform a specific purpose instead of posting the same thing everywhere, how she created the Income Expansion Blueprint from a single TikTok comment section, why she stopped doing free coffee chats, and what she means when she says you are sitting on skills you are not using. She also dropped something I keep thinking about. Let something go to make room for something else. That is the whole framework. If this episode got you thinking about what you are sitting on and where to start, let's talk. Book a 90-minute strategy session at privatepaypractitioners.com [https://privatepaypractitioners.com]. Shajuan Alexander: https://stan.store/SAlexander [https://stan.store/SAlexander] Income Expansion Blueprint: https://stan.store/SAlexander/p/the-income-expansion-blueprint- [https://stan.store/SAlexander/p/the-income-expansion-blueprint-] IEGA Cohort IV: https://stan.store/SAlexander/p/the-immigration-evaluation-group-accelerator-iv [https://stan.store/SAlexander/p/the-immigration-evaluation-group-accelerator-iv] Instagram: @thecultureofhealthpllc TikTok: @thecultureofhealthpllc

S2E22 | Your Website Works While You Sleep | SEO, Private Pay & Getting Found by the Right Clients | Danielle Sampson, LCSW, PMH-C

This week I sat down with Danielle Sampson, a licensed clinical social worker, perinatal mental health certified therapist, group practice owner, and the creator of Small Town SEO and the Private Practice Visibility System. Danielle is based in Buffalo, New York. You know, the place where everyone said you could never charge premium rates. She charges $250 an hour and she is full. She did it by fixing her website and learning SEO. We talked about what SEO actually is and why it works differently than every other marketing strategy, how to do keyword research based on what people are actually Googling in your specific location, why AI generated website content is now being flagged by Google and what to do about it, how to make SEO work when you are fully virtual and licensed in multiple states, what to ask before you hire anyone to do your SEO, and why your website can keep working for you long after you stop touching it. This one is practical from start to finish. If this episode got you thinking about your own visibility and where clients are actually finding you, let's talk. Book a 90-minute strategy session at privatepaypractitioners.com [https://privatepaypractitioners.com]. Danielle Sampson: daniellesampsoncoaching.com [https://daniellesampsoncoaching.com] Free SEO webinar: daniellesampsoncoaching.com [https://daniellesampsoncoaching.com] Therapy website: traumatherapybuffalo.com [https://traumatherapybuffalo.com] Instagram/Threads/Facebook: @smalltownseo

S2 Bonus | What Psychology Today Wants You to Write vs. What You Should Actually Write

Most Psychology Today profiles say the right things in all the wrong ways. Warm. Empathetic. Collaborative. Safe space. And somehow, none of it tells anyone whether they're in the right place. In this minisode, I break down exactly what PT prompts therapists to write, why following those prompts makes you sound like everyone else, and the three-part structure that actually converts profile visitors into clients. Your profile has one job. Go find out if it's doing it.

S2E21 | Take Care of Who's In Front of You | Private Pay, Referrals & Building a Practice That Lasts | Katie McKenna, LMHC, CN

This week I sat down with Katie McKenna, a licensed psychotherapist and master's level nutritionist with over 22 years of experience based in Seattle. Katie specializes in eating disorders, chronic illness, anxiety, and trauma. She also integrates nutrition, the nervous system, and the body-mind connection into her clinical work because she believes talk therapy alone is not enough. Katie has been private pay since 2016 and got there the right way. Slowly, strategically, and without blowing up her caseload in the process. We talked about what finally pushed her off the panels, how she stayed full through the transition, where her referrals have actually come from over the years, and what it looks like to run a growing practice while also wearing every hat in the building. She also told me something that I think every therapist needs to hear. Take care of who is in front of you. The referrals follow. We also got into her newest project, The Menopause Talks, a two hour workshop on the neuroendocrine changes of perimenopause and the psychology of midlife. It is worth sticking around for that part of the conversation. If this episode got you thinking about your own referral strategy or how to build a practice that actually sustains you, let's talk. Book a 90-minute strategy session at privatepaypractitioners.com [https://privatepaypractitioners.com]. Katie McKenna: mckennacounseling.com [https://mckennacounseling.com] Instagram: @katie.mc.kenna TikTok: @katiemckennacounseling

S2E20 | Where Are You | Private Pay, Visibility & Showing Up for the Practice You Want | Shimon Cohen, LCSW

This week I sat down with Shimon Cohen, a licensed clinical social worker, trauma therapist, and creator of Doin' The Work, a continuing education platform for social workers and helping professionals doing justice-centered work. Shimon is in the middle of the transition. He is on Headway and Alma, he knows he wants to be strictly private pay by 2027, and he is doing the work to get there. We talked about what is actually standing in the way, why the platforms are not your friend, what it looks like to network when you are not sure what to even say, and why the question I keep coming back to is the same one I asked him. Where are you? Are you out there? Are you front and center? Are people finding you? We also got into the medical model, why requiring a diagnosis just to access therapy is a problem worth naming, the 30 day termination trap inside these platforms, and what Doin' The Work is building for justice-centered practitioners. This one is a real conversation between two people in recovery who both found this work the hard way. Shimon Cohen, LCSW: shimoncohentherapy.com [https://shimoncohentherapy.com] Doin' The Work: dointhework.com [https://dointhework.com] LinkedIn: linkedin.com/in/shimondcohen [https://linkedin.com/in/shimondcohen]