Productized Podcast

195. From Cost Center to Growth Engine: UserCentrics’ VP of Product on Leading Change with Courage and Clarity

41 min · 7. okt. 2025
episode 195. From Cost Center to Growth Engine: UserCentrics’ VP of Product on Leading Change with Courage and Clarity cover

Description

What if your product team could become the true growth engine of your company? In this episode of the Productized Podcast, host André Marquet talks with Blagoja Golubovski, VP of Product at UserCentrics, about what it really means to lead product with clarity, courage, and alignment. Blagoja shares insights from 25+ years in tech—helping B2B SaaS companies scale from Seed to IPO—and unpacks how great product leadership turns strategy into measurable impact. You’ll learn: ➡️ How to shift from delivery mindset to growth mindset ➡️ Why alignment between Product, Tech & Business is the real superpower ➡️ What AI is teaching us about better decision-making ➡️ How to measure product’s real impact (beyond features and OKRs) ➡️ The leadership habits that build trust across teams Whether you’re a founder, CPO, or product lead, this conversation will help you rethink your product’s role in driving growth and organizational change. ⏱ Chapters 04:15 – The evolving role of Product Leadership 08:40 – From Cost Center to Growth Driver 14:10 – Building Alignment Between Product, Tech & Business 19:35 – What AI Is Teaching Us About Leadership 25:22 – Measuring Product’s Real Impact 31:00 – Courage and Clarity in Decision-Making 37:50 – Advice for Product Leaders in Uncertain Times 42:15 – Closing Reflections 🔗 Connect with Blagoja: https://www.linkedin.com/in/golubovski/ [https://www.linkedin.com/in/golubovski/ ] 🔗 Connect with André: https://www.linkedin.com/in/marquet/ [https://www.linkedin.com/in/marquet/ ] 🔗 Follow Productized: https://www.linkedin.com/company/productized/ [https://www.linkedin.com/company/productized/] 🎟 Join us at Productized Conference 2025: https://www.productized.co [https://www.productized.co] #ProductizedPodcast #ProductLeadership #ProductStrategy #UserCentrics #AIinProduct #GrowthMindset #Innovation #CreateChangeTogether #LeadershipDevelopment #B2BProduct

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214 episodes

episode 199. Leading with a Product Mindset in the Age of AI with Dave Ross, from Miro artwork

199. Leading with a Product Mindset in the Age of AI with Dave Ross, from Miro

In this insightful interview, Dave Ross, from Miro, shares his expertise on how AI is transforming product management, team collaboration, and leadership in the tech industry. Discover practical strategies for adapting to rapid change, fostering innovation, and leading with a product mindset in the age of AI. Takeaways * AI's impact on product management and team collaboration * Strategies for adapting to rapid technological disruption * Leadership and culture in AI-enabled organizations * Mastering AI in Product Management: Strategies for the Future * Leading with a Product Mindset in the Age of AI Chapters 00:00 Introduction to Product Leadership and AI 01:50 The Impact of AI on Product Management 04:09 Collaboration in the Age of AI 07:09 Evolving Product Leadership 08:03 Leading from the Front 10:54 Customer-Centricity in Product Development 13:27 Vibe Coding and Agile Principles 16:44 Transforming AI Usage in Teams 18:53 Overcoming Bottlenecks in Collaboration 22:25 Transformational Journey at Miro 23:10 Embracing Failure: Internal Rituals at Miro 25:04 Simplifying Complex Ideas 27:07 Cultural Differences in Feedback 28:40 Shaping Company Culture Through Feedback 31:07 The Future Vision of Miro 35:49 The Importance of Continuous Learning Connect with Artur - https://www.linkedin.com/in/arturpoluektov/ [https://www.linkedin.com/in/arturpoluektov/] Connect with Dave Ross - https://www.linkedin.com/in/davidmross/ [https://www.linkedin.com/in/davidmross/] Follow Productized - https://www.linkedin.com/school/productized/ [https://www.linkedin.com/school/productized/] Join us at Productized Conference 2026 - https://productized.co [https://productized.co/conference2026] Explore Miro - https://miro.com [https://miro.com]

19. maj 202642 min
episode 198. Rethinking Conferences with Productized Curators Radhika Dutt and Ricardo Luiz artwork

198. Rethinking Conferences with Productized Curators Radhika Dutt and Ricardo Luiz

This episode features a deep conversation with conference curators Radhika Dutt and Ricardo Luiz about the art of conference curation, product thinking, and building communities. They share insights on vision-driven events, the importance of reflection, and the future of product conferences. conference curation, product thinking, community building, vision-driven events, product management, reflection, conference planning, community of practice Conference curation as a reflection of product vision The importance of community and genuine conversations Challenges in curating diverse and impactful lineups The role of reflection and sharing learnings post-conference Future of product conferences in a fast-changing world Radhika Dutt and Ricardo Luiz Beyond the Build: Rethinking Product Conferences and Community - The Art of Conference Curation: Insights from Radhika Dutt and Ricardo Luiz "Conference cliches that waste time" "A cohesive theme moves the industry" "LLMs focus on knowns, not unknowns" Chapters 00:00 Introduction to Beyond the Build 01:49 The Importance of Learning at Conferences 05:00 Curating a Conference: The Challenges 06:14 The Role of Thoughtful Talks 09:33 Rethinking Product Management 17:04 The Shift in Product Development 20:33 Creating a Cohesive Conference Lineup 24:28 Curatorial Decisions and Challenges 28:48 The Community Aspect of Conferences 31:11 Exploring AI in Product Management 35:47 The Importance of Understanding Before Building 39:00 Innovative Workshop Approaches 39:48 The Human Element in Collaboration 46:11 The Relevance of Conferences in a Fast-Paced World 54:48 Creating Lasting Impact at Productized 2026 Resources Radical Product Thinking Book by Radhika Dutt - https://www.amazon.com/dp/B0B8V4V4X4 [https://www.amazon.com/dp/B0B8V4V4X4] Produtize Conference - https://produtized.com [https://produtize.com] Impact First Product Teams by Matt LeMay - https://www.amazon.com/dp/B09V4V4X4 [https://www.amazon.com/dp/B09V4V4X4] Radical Product Thinking (book and movement) by Radhika Dutt - https://www.amazon.com/dp/B0B8V4V4X4 [https://www.amazon.com/dp/B0B8V4V4X4] Guests LinkedIn - https://www.linkedin.com/in/radhika-dutt/ [https://www.linkedin.com/in/radhika-dutt/] LinkedIn - https://www.linkedin.com/in/uxluiz/ [https://www.linkedin.com/in/uxluiz/]

12. maj 20261 h 7 min
episode 197. The PM Scale Paradox: Rodolfo Cristovão Product Director and Mike Yeardley, VP at Feedzai artwork

197. The PM Scale Paradox: Rodolfo Cristovão Product Director and Mike Yeardley, VP at Feedzai

The conversation delves into the evolution of product scaling, the pivot to financial institutions, and the transformation of Feedzai. It also explores the learning curve for product managers, the evolution of PMs at Feedzai, the art of saying no, and the core value of Feedzai. The conversation covers topics such as value detection, AI and machine learning in fraud detection, limitations and future of AI in fraud detection, sustainability and evolution of the business model, product as an intelligence engine, data-led product development, agentive AI, cloud infrastructure, transition to cloud infrastructure, transaction risk assessment, emerging risks and challenges in fraud detection, and the role of product managers in fraud detection. Takeaways * Product scaling through industry pivot * Evolution of product management from startup to scale Value Detection * AI and Machine Learning * Cloud Infrastructure * Fraud Detection * Product Management * Data Intelligence Chapters * 00:00 Introduction to Product Scaling * 07:14 Evolution of Feedzai * 13:03 The Evolution of PMs at Feedzai * 26:39 Saying No and Decision Framework * 36:30 Core Value of Feedzai * 44:29 Cloud Infrastructure and Data Residency * 50:26 Transition to Cloud Infrastructure * 56:08 Emerging Risks and Challenges in Fraud Detection

23. apr. 20261 h 1 min
episode 195. From Cost Center to Growth Engine: UserCentrics’ VP of Product on Leading Change with Courage and Clarity artwork

195. From Cost Center to Growth Engine: UserCentrics’ VP of Product on Leading Change with Courage and Clarity

What if your product team could become the true growth engine of your company? In this episode of the Productized Podcast, host André Marquet talks with Blagoja Golubovski, VP of Product at UserCentrics, about what it really means to lead product with clarity, courage, and alignment. Blagoja shares insights from 25+ years in tech—helping B2B SaaS companies scale from Seed to IPO—and unpacks how great product leadership turns strategy into measurable impact. You’ll learn: ➡️ How to shift from delivery mindset to growth mindset ➡️ Why alignment between Product, Tech & Business is the real superpower ➡️ What AI is teaching us about better decision-making ➡️ How to measure product’s real impact (beyond features and OKRs) ➡️ The leadership habits that build trust across teams Whether you’re a founder, CPO, or product lead, this conversation will help you rethink your product’s role in driving growth and organizational change. ⏱ Chapters 04:15 – The evolving role of Product Leadership 08:40 – From Cost Center to Growth Driver 14:10 – Building Alignment Between Product, Tech & Business 19:35 – What AI Is Teaching Us About Leadership 25:22 – Measuring Product’s Real Impact 31:00 – Courage and Clarity in Decision-Making 37:50 – Advice for Product Leaders in Uncertain Times 42:15 – Closing Reflections 🔗 Connect with Blagoja: https://www.linkedin.com/in/golubovski/ [https://www.linkedin.com/in/golubovski/ ] 🔗 Connect with André: https://www.linkedin.com/in/marquet/ [https://www.linkedin.com/in/marquet/ ] 🔗 Follow Productized: https://www.linkedin.com/company/productized/ [https://www.linkedin.com/company/productized/] 🎟 Join us at Productized Conference 2025: https://www.productized.co [https://www.productized.co] #ProductizedPodcast #ProductLeadership #ProductStrategy #UserCentrics #AIinProduct #GrowthMindset #Innovation #CreateChangeTogether #LeadershipDevelopment #B2BProduct

7. okt. 202541 min