PR Professionals Need to Adapt as AI Is Reshaping the Newsroom

PR Professionals Need to Adapt as AI Is Reshaping the Newsroom

Doug Simon, Founder and CEO of D S Simon Media [https://www.dssimon.com/], shares what communicators need to know about how stories are selected and discovered for TV news. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™ [https://www.dssimon.com/ai-powered-broadcast-media-tour/]. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Celebrating its 40th anniversary, the firm has won more than 100 industry awards. Contact Doug at dougs@dssimonmedia.com [dougs@dssimonmedia.com].

How AI is Shaping TV News Coverage

Doug Simon, CEO of D S Simon Media [https://www.dssimon.com/], shares what communicators need to know about how stories are selected and discovered for TV news. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

Building a Niche That Grows With You

In this episode, Jennifer Tramontana, President and Founder of The Fletcher Group [https://www.fletchergroupllc.com/], joins Doug Simon, CEO of D S Simon Media [https://www.dssimon.com/], to discuss how agencies can find a niche and evolve alongside it. Jennifer shares how to build a company culture that authentically reflects and supports your team. Doug and Jennifer also explain why earned media is more important than ever in an AI-driven landscape.D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

How To Optimize Your Content for AI Search

In this episode, Jonny Bentwood, Global President of Data & Analytics at ⁠Golin⁠ [https://golin.com/], joins Doug Simon, CEO of D S Simon Media, to explore how AI is reshaping the PR industry. Jonny shares the pivotal moment he realized generative AI would transform consumer behavior. Jonny shares his “Four F’s” framework, offering actionable strategies to optimize content for AI discovery and visibility. Doug and Jonny also show how communicators can take the lead in adopting AI. ⁠D S Simon Media⁠ [https://www.dssimon.com/] is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

Leading with Credibility in an AI-Driven Landscape

Doug Simon, CEO of D S Simon Media, and Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry [https://www.realchemistry.com/], explore how AI is transforming healthcare communications and media relations. They discuss how audiences are increasingly turning to platforms like YouTube, LLMs, and other digital sources for health information. Campbell also shares insights on HealthGEO [https://www.realchemistry.com/healthgeo/], Real Chemistry’s proprietary AI search intelligence platform, and how it is helping organizations understand, manage, and shape how their science and brands are represented by AI-driven search. D S Simon Media [https://www.dssimon.com/] is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.