114. Designing Programs That Align With You AND Your Clients - BTS of My CEO Mom Collective

114. Designing Programs That Align With You AND Your Clients - BTS of My CEO Mom Collective

So this episode is a little different. I'm currently very pregnant, less than a week from my due date, sitting in my office telling you the real behind the scenes of how and why I built the CEO Mom Collective the way I did. Not the trendy way. Not the "everyone else is doing it this way" way. The way that actually works for my life right now, with a house full of kids and a business I refuse to let eat me alive. This isn't just a "come join my membership" episode either (though... you should). It's actually a masterclass in how to think about EVERY offer in your business. Because here's the question I want you asking yourself the whole time you listen: am I building this for what's trendy or what my friend is doing, or for what actually works for me and the person on the other end? What You'll Learn: * Why I ditched weekly Zoom calls (and what I do instead that works better for busy moms in every time zone) * The real reason I chose Slack over a Facebook group, and why voice notes changed how I coach completely * What makes a membership actually scalable instead of falling apart the second it grows * Why "just a content library" is the laziest kind of membership and what I built instead * The difference between the Collective and my Mastermind, and how to know which one is actually for you * The exact question you need to ask about every single offer you're building right now Mentioned in This Episode: * CEO Mom Collective [https://yaelbendahan.com/ceomomcollective] (founding rate ending soon, price increases from $97/month to $147/month after July 13th) * CEO Mom Mastermind (get on the waitlist here [https://yaelbendahan.com/waitlistpod]) CTA Mentioned: DM or email Yael the word "loom" on Instagram @theyaelbendahan, tell her where you are in your business and where you want to be by December, and she'll send a personalized Loom walking you through it. LINKS 📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix [https://yaelbendahan.com/matrix] 🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod [https://yaelbendahan.com/leveragepod] 💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers [https://yaelbendahan.com/pocketoffers] 💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here [https://yaelbendahan.com/mastermind] OR go straight to the application here [https://ceomommastermind.paperform.co/]. Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan [https://instagram.com/theyaelbendahan]

[REPLAY] Successful Sales Strategies for CEO Moms in 2026

Okay so real talk... things in the online space feel WEIRD right now, right? One minute you're hearing "nothing's working anymore" and the next someone's making a million bucks in 72 minutes flat. (Yap Challengers, unite!) So which is it?? This week I'm pulling back the curtain on a training I ran a couple weeks ago (yep, this is a replay, and yes I'm sharing it publicly because it was just too good to keep locked away). I dug into what's actually working for successful business owners (especially moms!) in 2026, and spoiler: it's not what you think. I'm coming to you from a pretty intense season too. My sister was in a bad car accident days before I recorded this, I'm currently 2 weeks away from having baby #7, and somehow I'm still here showing up. Because that's kind of the whole point of what I teach... building a business that doesn't fall apart when life does. Here's what I'm breaking down for you: * The ONE thing successful business owners are doing differently right now (hint: it's not posting more) * Why "courses are dead" is a lie people tell themselves, and what's actually replacing generic info products * The Costco rotisserie chicken strategy for your offer suite (you'll get it when you hear it) * A client story where she went from 2 sales to 12 sales just by changing ONE thing about her launch * Why automating your backend too early might be killing your sales * My "minimum viable marketing" rhythm that kept $8K/month coming in during my most chaotic, traumatized, nauseous first trimester ever This one's part strategy, part permission slip to stop hustling like it's 2018. Mentioned in this episode: The CEO Mom Collective - my all new membership for moms who want consistent sales and BTS business and mindset strategies from a mom of many (only 20 spots left at the founding rate - investment goes up July 9!) --> yaelbendahan.com/ceomomcollective [https://yaelbendahan.com/ceomomcollective] Stand Out and Sell (how to create and leverage your signature framework for more scalability and sales) --> https://yaelbendahan.com/standout [https://yaelbendahan.com/standout] DM me on Instagram: @theyaelbendahan LINKS 📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix [https://yaelbendahan.com/matrix] 🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod [https://yaelbendahan.com/leveragepod] 💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers [https://yaelbendahan.com/pocketoffers] 💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here [https://yaelbendahan.com/mastermind] OR go straight to the application here [https://ceomommastermind.paperform.co/]. Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan [https://instagram.com/theyaelbendahan]

113. What the BSB and Hilary Duff Can Teach You About Marketing

The Backstreet Boys are everywhere. The Jonas Brothers brought out Jesse McCartney, JoJo, and Demi Lovato on tour. Hilary Duff is back. And grown adults with mortgages and probably some form of joint pain are screaming like it's 2006 in Claire's. Clearly, as a marketer, I couldn't just sit back and enjoy -- I had to figure out why it was working. And what I found is a marketing mechanism that literally changes people's emotional state — and you can use it whether your audience is into boy bands or has never heard of Jesse McCartney in their life. This episode is about nostalgia marketing. Not the surface-level "reference old stuff" version. The actual psychological reason it moves people from skeptical to sold. In this episode: * Why nostalgia isn't just a generational trick — it works on every human brain, full stop * What's actually happening when a Jonas Brothers crowd goes feral (and why it matters for your content) * The research on nostalgia and willingness to spend money — it's not subtle * 5 ways to bring this into your marketing right now, none of which require a Backstreet Boys reference * Why vague origin stories don't land — and what emotional specificity actually does * The comeback arc and why you should never quietly reappear after time away If your content feels like it's landing flat even when you're showing up consistently, this one's for you. Resources mentioned: * Real Secrets of CEO Moms Audio Summit (free!): https://yaelbendahan.com/realsecretspod [https://yaelbendahan.com/realsecretspod] * Summer Sales Intensive: yaelbendahan.com/summersales [https://yaelbendahan.com/summersales] LINKS 📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix [https://yaelbendahan.com/matrix] 🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod [https://yaelbendahan.com/leveragepod] 💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers [https://yaelbendahan.com/pocketoffers] 💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here [https://yaelbendahan.com/mastermind] OR go straight to the application here [https://ceomommastermind.paperform.co/]. Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan [https://instagram.com/theyaelbendahan]

112. Creating Sales Momentum After a Hard Season

You don't need perfect conditions to make sales. You just need the right plan. Easier said than done, I know. But hear me out. Six weeks ago I was 27 weeks pregnant and coming off a long season of pulling way back on selling. And I decided it was time to get back into motion — not because everything was calm and perfect, but because I know something about sales that took me years to learn. This episode is that thing. I'm breaking down the three "marketing crops" I use to think about my sales ecosystem — herbs, vegetables, and trees — and sharing the real mindset shifts that got me back into selling momentum after a hard season. This framework works whether you have 10 hours a week or two. Whether it's summer, a holiday, a hard week, or all three at once. If you've been telling yourself you'll sell more when things calm down... this one's for you. In this episode: * The 3 types of marketing activities and which one to start with when you need cash NOW * Why motivation doesn't come before action (and what actually does) * The value of accountability in sales even if you technically KNOW what to do * The "conviction reset" I do every morning before I start working * What my client did on the last day of her launch that got her 10 sales — all from personal conversations * Why summer is actually the best time to plant (not pause) Resources + Links Mentioned: * Summer Sales Intensive: yaelbendahan.com/summersales [https://yaelbendahan.com/summersales] * Money Map: yaelbendahan.com/moneymap [https://yaelbendahan.com/moneymap] * CEO Mom Diaries FREE Telegram Broadcast: yaelbendahan.com/diaries [https://yaelbendahan.com/diaries] * Instagram: yaelbendahan.com/insta [https://yaelbendahan.com/insta] * Loved this episode? Leave a review and share it on your stories — tag @theyaelbendahan so I can shout you out! LINKS 📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix [https://yaelbendahan.com/matrix] 🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod [https://yaelbendahan.com/leveragepod] 💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers [https://yaelbendahan.com/pocketoffers] 💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here [https://yaelbendahan.com/mastermind] OR go straight to the application here [https://ceomommastermind.paperform.co/]. Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan [https://instagram.com/theyaelbendahan]

111. How I Turned a $27 Offer Into $100K — And How to Literally Build a Funnel That Sells While You Sleep

Have you ever looked at your business and thought "I need a whole new offer, a whole new funnel, a whole new strategy" — when actually, you just need a smarter entry point? Yeah. Been there. Built a better funnel instead. In this episode, I'm pulling back the curtain on one of my favorite business wins: how a $27 workshop led to over $100K in backend sales — including an $18K VIP client — without a complicated tech setup, without sales calls, and without starting from scratch. I'm walking you through the exact 4-part framework I used to build a low-to-high-ticket funnel from stuff I already had. And trust me, if you're a busy mom running a business in between everything else, this is the kind of strategy that was made for you. In this episode: * The $27 workshop that led to a $10K upgrade (and how 10% of buyers converted — without a single sales call) * Why your next offer doesn't need to be new — it needs to be strategic * The difference between a "micro" and "macro" entry point (and how to pick the right one for your high ticket offer) * How to connect your low-ticket offer to your premium program in a way that feels natural, not pushy * The follow-up strategy that keeps your funnel working long after launch day If you're ready to stop leaving money on the table and start building something that sells while you sleep, this episode is for you. Your Next Steps: * Lazy Money Masterclass: https://yaelbendahan.com/LMMPod [https://yaelbendahan.com/LMMPod]  * Book a VIP Intensive with Yael:  https://yaelbendahan.com/90apply [https://yaelbendahan.com/90apply] (limited spots before baby arrives!) * DM me on Instagram @theyaelbendahan [https://yaelbendahan.com/insta] with the word INTENSIVE if you have any questions * Rate + review the podcast (it means the world!) * Screenshot this episode and share it on Instagram stories — tag me @theyaelbendahan so I can repost you! LINKS 📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix [https://yaelbendahan.com/matrix] 🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod [https://yaelbendahan.com/leveragepod] 💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers [https://yaelbendahan.com/pocketoffers] 💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here [https://yaelbendahan.com/mastermind] OR go straight to the application here [https://ceomommastermind.paperform.co/]. Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan [https://instagram.com/theyaelbendahan]