ReConnected

Episode 37 - Reconnected with Bob Burke

Unlock the secrets to thriving in the rapidly evolving natural products industry with Luke Abbott and Bob Burke, an industry legend and the strategist behind brands like Stonyfield and Natural Products Consulting. In this episode of the Reconnected podcast, Bob reveals how the industry has transformed over 40 years, from the gritty days of hand-packed yogurt to the mainstream. Discover why brands must now think holistically across channels, leverage digital and social media, and prioritize profitability over growth at any cost. Uncover concrete strategies on navigating the complex omni-channel landscape, including the importance of mastering unit economics, pricing tactics, and leveraging innovative tools like Instacart and digital coupons. Bob pulls back the curtain on how international brands often underestimate the complexity of the U.S. market, and shares invaluable tips for entering different regions with a realistic, profitable approach. Plus, get insider advice on avoiding common pitfalls, like obsessing over valuation or overextending too soon, and learn how persistence in authenticity and generosity can set your brand apart. Luke and Bob break down how shifting consumer preferences, private label dominance, and the emergence of private label brands challenge even the most established players. Bob discusses the role of storytelling, social media authenticity, and how emerging brands can carve out a white space in a crowded market. Whether you're an entrepreneur, investor, or seasoned brand owner, this episode offers actionable guidance on building a resilient, profitable business in a sea of shifting trends. If you're serious about making a meaningful impact, scaling responsibly, and building a brand that endures, this episode is essential listening. Bob's decades of experience and candid insights will help you see through market noise and focus on what truly matters – profitability, authenticity, and long-term growth.

Episode 36 - Reconnected with Noah Hyams

Join Luke Abbott and Noah Hyams in this episode of the Reconnected podcast to dive into the future of food. Noah Hyams, Vegprenuer founder, reveals why the plant-based industry is at a pivotal crossroads and how you can thrive in this rapidly evolving space. From uncovering the real reasons behind market shifts to sharing insider tactics on building a sustainable food brand, this episode challenges common misconceptions and offers a guide to success. Whether you're an entrepreneur, investor, or food innovator, if you're tired of the noise and ready to make an impact, this conversation will reshape your approach and reignite your purpose. Luke and Noah explore how the industry’s hype bubble burst, what truly drives consumer behavior today, and why the words "plant-based" are losing their meaning. Noah breaks down the latest trends: capital scarcity, the importance of authentic storytelling over polished images, and the critical role community and mentorship play in scaling your brand. Discover why focusing on incredible products that happen to be plant-based—and not just "plant-based" for its own sake—can help you stand out and succeed long-term. This conversation is a must-listen for founders feeling overwhelmed, investors questioning where to place their bets, or anyone passionate about transforming the food system. Ready to cut through the noise and turn your passion into a thriving, impactful business? Hit play and join us on this eye-opening journey into the heart of the plant-based revolution.

Episode 35 - Reconnected with Susan Buckwalter Hartman

In this episode of the Reconnected podcast, host Luke Abbott interviews Susan Hartman, co-founder of Recoup Beverage, discussing her journey in the CPG industry, the challenges faced during the pandemic, and the importance of sustainability and regenerative organic certification.  The discussion explores the foundational role of trust in co-founder relationships, emphasizing how mutual respect and shared values can drive a brand's success. Susan also highlights the immense value of community and networking, illustrating how connections with organizations like Naturally San Diego have been pivotal in Recoup's growth. Courage is a recurring theme, as Susan recounts the tough business decisions she had to make and the resilience required to navigate the competitive landscape. Her personal story is woven with the influence of sports, which instilled a sense of grit and determination that has been instrumental in her entrepreneurial journey. Balancing work and family life, Susan offers heartfelt encouragement to aspiring entrepreneurs, inspiring them to pursue their dreams with passion and purpose.

Episode 34 - Reconnected with Maria Pearman

In this engaging episode of the Reconnected Podcast, host Luke Abbott sits down with Maria Pearman, CPA, the food and beverage practice leader at GHJ. Maria shares her unique journey from arts management to becoming a leading figure in the accounting world, particularly within the food and beverage industry. The conversation delves into the intricacies of financial management for consumer brands, the importance of cash flow, and the evolving landscape of natural foods. Maria offers insights into the challenges and opportunities faced by businesses today, emphasizing the need for strategic financial planning and innovation. Whether you're an entrepreneur or a finance enthusiast, this episode provides valuable perspectives on navigating the complexities of business growth and sustainability!

Episode 33 - Reconnected with Pere Selles

In this episode of the Reconnected Podcast, host Luke Abbott sits down with the remarkable Pere Selles, a man whose life is a tapestry of adventure, business acumen, and cultural exchange. Pere shares his journey from Barcelona to the United States, where he carved out a niche in the food industry by introducing Spanish cuisine to American palates. With anecdotes of his early days selling olive oil from the trunk of his car to his current role with the Jose Andres Group, Pere's story is one of resilience and innovation. Listeners will be inspired by his tales of building a business from the ground up, fostering relationships with small family producers in Spain, and his ongoing mission to bring authentic Spanish flavors to the U.S. market. Beyond business, Pere's zest for life is evident in his adventurous spirit, from mountain biking across the U.S. to his plans for a road trip to Baja California. This episode is a celebration of cultural exchange, entrepreneurship, and living life to the fullest.