Restaurant Reset
Troy Hooper's career looks impossible to explain: culinary school at 17, licensed yacht captain, 15 years fixing broken restaurant businesses, and now scaling Pepper Lunch from 5 North American locations to a planned 1,200 by 2030. What holds it together is one conviction he's carried through all of it: master the thing you're best at and build relentless systems around everything else. In this episode, Troy breaks down what the founder who's still doing the line, the scheduling, the social, and the payroll is getting wrong and why the operators who can't let go at 10 stores will never see 100. He also shares the most counter-intuitive move Pepper Lunch made: removing cashiers and replacing them with kiosks. Whether you're running three locations or three hundred, this conversation is a masterclass in what it actually takes to grow a restaurant brand without losing what made it work in the first place. In this episode: How Troy diagnosed the #1 problem in every broken restaurant he ever turned around and it wasn't the food Why Pepper Lunch does zero prep inside the building, and how that makes 570 stores actually scalable The kiosk decision that accidentally made Pepper Lunch's brand more human What "working in the business vs. on it" looks like in practice and the first thing Troy says founders should hand off Why 95% of Pepper Lunch's operational changes come directly from franchisees Troy's take on AI vs. robotics: which one restaurants are dramatically under-investing in right now The simple advice Troy got from a mentor that he says is the single biggest unlock for operators at any stage Subscribe to Restaurant Reset on YouTube, Spotify, and Apple Podcasts. Restaurant Reset is brought to you by Genius™ (Link globalpayments.com/genius [http://globalpayments.com/genius]) from Global Payments, the restaurant point of sale system that can power orders, payments and services in any type of food and beverage setting.
24 episodes
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