Zach Richard, Sr. Director of Data Science @ McDonald's
🍟 THE GOLDEN ARCHES PULLED UP TO THE PODCAST 🍟
Today on 🍔Restaurant 🤖Tech 📈Trends I sit down with Zachary Richard [https://www.linkedin.com/feed/#], Senior Director of Data Science at McDonald's [https://www.linkedin.com/feed/#]. If you've ever wondered what it looks like when the world's most recognized restaurant brand puts serious firepower behind data and AI... this is the episode for you.
📺WATCH AND LEARN📺
👉 How Zach helped build McDonald's data science function from the ground up - including the messy reality of centralizing analytics inside a 75-year-old, heavily franchised global organization where even basic data like "does this location have a drive-thru?" wasn't always reliably available
👉 Why McDonald's treats its business as a three-legged stool of customers, crew, and corporate - and the hard lesson Zach's team had to learn about why the math alone will never be enough to move the needle at scale
👉 The surprising insight hiding inside McDonald's AI drive-thru data: it's not just an ops play. Voice AI can generate a never-before-available direct signal into customer behavior - what people order, what they ask for when it's unavailable, and whether LTO availability windows are actually calibrated correctly
👉 Why Zach believes the real long-term value of generative AI isn't just the solution you deploy - it's the novel data that gets created as a result, and how smart operators will use that data to drive decisions across menu, marketing, and supply chain
👉 The edge computing vision Zach is most excited about: AI-powered crew enablement tools that let a crew member snap a photo of a broken piece of equipment and instantly get the exact fix they need - right on their phone, without leaving the floor
👉 Why Small Language Models (SLMs) may outperform large ones for restaurant ops - and Zach's bold prediction that in two to three years, agile 10-20 unit operators could actually have a technological edge over the big chains
👉 The one restaurant tech trend Zach thinks the industry is sleeping on and why the ROI math and the all-or-nothing mindset of large chains is holding it back
➕ PLUS: Rapid fire! Zach's go-to McDonald's order and his prediction on whether a human will still be taking orders at the front counter in 2035.
➕➕ PLUS PLUS: Shoutout to Zeke, Zach's 15-year-old deaf dog who made a surprise cameo mid-interview by jumping onto the couch behind him. 🐶 Legend.
Thank you, Zach! One of the most substantive conversations we've had on the show. If you care about where AI is headed in QSR - not the hype, but the reality - this one's a must-watch. 🚀