Cover image of show Revenue RX, Optical Retail Wins

Revenue RX, Optical Retail Wins

Podcast by Joseph Mireault

English

Business

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About Revenue RX, Optical Retail Wins

REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. Discover how an entrepreneur owned and ran 2 successful optical stores for 16 years and worked only 2 days a week! Understand the difference of working ON the business as opposed to IN the business. Be enlightened knowing that Trust is your biggest expense. Follow me every second week in this 'Revenue RX, Optical Retail Wins' podcast and find new ways to think about your Optical Retail business and take action and be the entrepreneur you always wanted to be.

All episodes

47 episodes

episode THE OPPORTUNITY - An Independent Contracted Optician artwork

THE OPPORTUNITY - An Independent Contracted Optician

In today's episode, I have the pleasure of introducing Mr. Elliott Spiro, who is an Independent Entrepreneurial Optician Contractor. Elliot is a bilingual optician specializing in replacement and temporary assignments. He has made a business focusing on replacement and locum work, helping clinics ensure smooth operations while offering quality service to patients. With over 20 years of business experience combined with hands-on optical expertise, Elliot will share with us his path to working as an Independent Optician Entrepreneur. (00:00)   Elliott's Introduction and Background (02:15)    The Entrepreneurial Concept  (03:19)   Who is a good fit for this Opportunity?  (05:05)  Creating Value and ROI (07:25)  Knowing the clinics lens portfolio (10:30)  Tenure in the business is important   (12:00)   Obtaining new business clients  (14:50)   Some ways clinics will require your Services  (17:50)   The Advantages of taking this Path  (21:30)  There are Realities and Challenges on the road ahead  (24:45)  The Soft Skills needed to Succeed  (29:30)   The rewards of an Independent Contractor  (33:40)   Closing Thoughts  REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score. For more personal attention: Please click the link below 👇 https://joemireault.focalpointcoaching.com/ [https://joemireault.focalpointcoaching.com/]

22 Dec 2025 - 39 min
episode Indiana Optometry - INOA artwork

Indiana Optometry - INOA

Today, we’re shining a light on one of the most essential — and sometimes under appreciated — part of business success: The Optician. Joining me is Jess Merrick the Pres. Of the Indiana Opticians Association, and Windy Walker the secretary and Treasure….The INOA is an organization dedicated to supporting opticians through education, advocacy, and professional development. (00:00)  Introduction  (04:18)   INOA overview  (08:29)  The roll of the Optician  (14:00)   The extended value of the Optician  (19:00)   The dispensary is a Retail Store ! (20:30)   Navigating the Pressure of Sales Performance (30:30)   Practice owners support of the Optician through extended education  (35:25)   The power of community -  Through the INOA (40:25)  The Future Outlook .... Embracing Change and Innovation  (47:30)   Delegation through Identifying ones Strengths  (50:42)   Conclusion .... how to connect with INOA Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS…. If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review.  Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour Strategic Business Review or take the free practise growth score assessment at my coaching website at  jmireault@focalpointcoaching.com [jmireault@focalpointcoaching.com] … you will also find a link on the Revenue RX web-site

8 Dec 2025 - 52 min
episode Mobile Opticians - Take the L.E.A.P. with Helen Whitaker artwork

Mobile Opticians - Take the L.E.A.P. with Helen Whitaker

In this episode we will discover what it means to be a Mobile Optician and what is involved in pursuing this entrepreneurial passion. Helen Whitaker is a Licensed mobile optician, Contact Lens Fitter and Refracting and Dispensing Optician based in British Columbia, Canada. She is the founder and operator of Secure Vision, an award-winning mobile optical business providing affordable eyewear accessible to all—regardless of age, mobility, or financial status. In addition Helen has created the Secure Vision Mobile Optical Academy where we will drill down on how she mentors and educates aspiring mobile opticians, helping them build a sustainable businesses that balances profitability, client care, and personal well-being. (00:00)  Introduction (06:20)  Mobile Opticians - The Inspiration (11:30)   The Valued Optician - The key to Retail Success (15:30)   Motivation and Passion necessary ingredients - A Life style decision (18:33)   Customer Care - Authentic communication (20:50)  Discretionary time offered through mobile opticianry (22:40)  A 50% attrition - Opticians looking for a change (24:05)  Education the key to moving forward with Opticianry skills    (25:30)  Secure Vision Optical Academy -  A support structure for mobile success (31:09)  Collaborating with OD's - Building a circle of Trust (34:00)  Finding your niche, your perfect client, the LEAP process. (38:05)  Identifying the perspective of a mobile optician. Passion is critical. (44:15)  Understanding the Power of Giving Back (46:18)  Summary conclusion. Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS…. If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review.  Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour Strategic Business Review or take the free practise growth score assessment at my coaching website at  jmireault@focalpointcoaching.com [jmireault@focalpointcoaching.com] … you will also find a link on the Revenue RX web-site

24 Nov 2025 - 49 min
episode Dean Thompson - PART #2. AOA Chair (State of Affairs - Optical Profession) artwork

Dean Thompson - PART #2. AOA Chair (State of Affairs - Optical Profession)

Thank you for listing to revenue RX optical Retail Wins and we are back with Mr. Dean Thompson and part 2 of a conversation on subjects regarding challenges and influences affecting the optical business. As you will continue to hear, Dean is one for promoting the optical industry at every opportunity and is very well suited to lead the Association of Opticians of Alberta. Today we continue with more insights with Dean Thompson, and we begin with one of the most pressing concerns in the industry, that of which is employee retention.   (00:00)   Introduction  (01:50)   Employee retention - a concerned 50% in flow out-flow (03:11)    Understand how to Value your staff (06:40)   AI’s impact on the profession  (11:52)    Sustainable efforts to support a greener and more serviced industry world wide  (15:36)   Geo-political issues faced us today (21:00)   Student takeaways as they enter the real world (23:38)   Optical is a sustainable small business   Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS…. If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review. Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour SBR Strategic Business Review or take the free practise growth score assessment at my coaching website at  jmireault@focalpointcoaching.com [jmireault@focalpointcoaching.com] … you will also find a link on the Revenue RX web-site. For more personal attention: Please click the link below 👇 https://joemireault.focalpointcoaching.com/ [https://joemireault.focalpointcoaching.com/]

10 Nov 2025 - 27 min
episode Dean Thompson - PART #1 AOA Chair (State of Affairs - Optical Profession) artwork

Dean Thompson - PART #1 AOA Chair (State of Affairs - Optical Profession)

This is the first of a 2 part series with guest Mr. Dean Thompson. As chair of the Council for the Alberta Association of Opticians, he is responsible for creating a new board of directors overseeing all aspects of creating a not-for-profit organization. The AOA's mission is to Advance the profession of optician-ry in Alberta and across Canada. With more than 40 years in the optical business, Dean is keen to explore the future direction for eye care Professionals. His perspective as a lifetime optician, a contact practitioner, an instructor of optical students, and as one who has a unique perspective from being involved in optical missions abroad, offers invaluable insights. (02:20)     Introduction (06:00)    The high standard required by opticians today.  (10:30)     An optician / nurse parallel needed for public perception.  (13:20)     Scope of practice task lateral transference in the profession   (17:20)    Balancing the business with customer care.  (20:30)   The customer is shopping. Your in the Image Business! (23:21)   Opticians being the differentiator for business success.   (25:19)    Selling begins in the absence of knowledge. Knowledge breeds trust. (26:38)   Being in business for the long game. Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS…. If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review. Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour SBR Strategic Business Review or take the free practise growth score assessment at my coaching website at  jmireault@focalpointcoaching.com [jmireault@focalpointcoaching.com] … you will also find a link on the Revenue RX web-site. For more personal attention: Please click the link below 👇 https://joemireault.focalpointcoaching.com/ [https://joemireault.focalpointcoaching.com/]

27 Oct 2025 - 30 min
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