Seams Real

Episode 8: Conde Nast Announces Vogue Arabia

On July 5, BoF announced Conde Nast International will launch Vogue Arabia targeting the Middle East and Northern region in Africa. Saudi Princess Deena Aljuhani Abdulaziz as its editor-in-chief. Joining Princess Aljuhani Abdulaziz on the team will be Daniela Agnelli, who has been appointed Vogue Arabia fashion director and Caterina Minthe, who will join the team as features director. Is Vogue Arabia a power move by Conde Nast?

Episode 7: What Does "Urban" Mean and How They Made "Dad Brands" Popular

While brands formerly associated with dads and adult males continue to become more popular among the youth (The North Face, Columbia, Plenfield, etc.), who's to credit with this new demographic of consumers. Can we credit Hip Hop? Can we credit urban culture? What is urban culture? Join me this week as I explore and discuss this week's topic inspired by a BoF article.

Episode 6: Why Isn't America Shopping?

Despite the unemployment rate being at a low and some economic expenses being more manageable, American consumers till aren't shopping the way they used to. As consumer culture continues to shift and change, this episode of Seams Real will explore the reasons why Americans aren't shopping and suggest some solutions to get them back into spending.

Episode 5: Are Recommerce Sites the Future of Shopping?

A recent Business of Fashion article titled, "Resale Sites Prepare for Battle," explores resale sites, which are often referred to as recommerce sites, and their future as the battle to be the top source for reselling old, unwanted items. Sites such as Tradesy, The RealReal, and Le Tote, to name a few, are all battling to be the best resale sites, but are they selling fashion better than well-known, lucrative fashion brands and houses?

Episode 4: 2016 Met Gala

Episode 4: 2016 Met Gala by Seams Real