SEEN Saturday Series

Inside the 2026 Sports ETA State of the Industry Report with Tourism Economics

In this episode, we’re joined by Greg Pepitone, Associate Director at Tourism Economics, to unpack the findings from the groundbreaking 2026 State of the Industry Report [https://research.sportseta.org/industry-reports/] presented by Northstar Meetings Group. For the first time ever, the report combines participatory and spectator sports tourism into one comprehensive analysis, revealing the full scale and impact of the industry — a $274.5 billion economic engine supporting communities, destinations, venues, events, and businesses across the country. Greg shares how organizations of all sizes — from small and mid-sized destinations to major markets and event organizers — can use industry data and economic impact insights to strengthen advocacy efforts, guide strategic planning, support funding conversations, attract events, and demonstrate value to stakeholders and community leaders. We also discuss key trends shaping the future of sports tourism, the growing importance of data-driven decision making, and why global moments like the FIFA World Cup represent transformational opportunities for the travel and tourism industry. Looking for quick takeaways and key stats? Download our one-sheeter HERE [https://research.sportseta.org/wp-content/uploads/2026/05/One-Sheeter.pdf] to explore the latest industry data and insights.

Beyond the Game: Inside the New NCAA Bid Cycle with Anthony Holman

What does it take to bring the magic of an NCAA Championship to your city? In this episode, we sit down with Anthony Holman, Vice President of Championships and Alliances at the NCAA, to discuss the incredible economic and community impact of hosting collegiate sporting events. Coming off a wildly successful Spring Championship season, Anthony shares his insights on the shifting landscape of college athletics and why hosting an NCAA event is a uniquely low-risk, high-reward opportunity for destinations. We also dive into the brand-new NCAA bid portal and everything you need to know about the upcoming Championships Bid Cycle. In this episode, we cover: * A recap of the record-setting Spring Championship season. * How the rapidly changing collegiate sports landscape affects host cities. * The true value and ROI of hosting an NCAA Championship. * Step-by-step insights into the upcoming bid cycle and the new online portal. * What the NCAA is looking forward to for the rest of 2026. Links & Resources: Learn more and submit your bid: www.ncaa.org/bids [https://www.ncaa.org/sports/2019/5/1/bids.aspx] Follow the NCAA on social media for championship updates.

At the Top of Her Game: Rachel Rogers on Leadership, Impact, and Recognition

In this episode, we sit down with the 2026 Sports ETA Woman of the Year, Rachel Rogers. As the Vice President of Sports Sales & Engagement for Cobb Travel & Tourism and the Cobb Sports Alliance, Rachel has become a powerhouse in the sports tourism industry. We dive into her incredible career journey—from her early days with the Rome Braves and her pivotal role in transitioning Shorter University to NCAA Division II, to her current leadership in making Cobb County a premier national sports destination. Rachel shares her insights on the evolving landscape of sports tourism, the importance of strategic partnerships, and what it means to lead as a woman in a high-stakes industry.  Whether you're an aspiring sports executive or a tourism veteran, Rachel’s story of "connecting strategy with execution" is a masterclass in professional excellence. This episode is made possible by the generous support of Team Travel Source, the official sponsor of the Sports ETA Member Awards. We are proud to partner with an organization that shares our commitment to celebrating excellence and leadership within the sports events and tourism community.

Safe by Design: How the 2026 CRSA Playbook is Changing the Game for Host Cities

When we talk about host city readiness, we often focus on hotels, venues, and transit. But in 2026, there is a new "must-have" for every RFP: a comprehensive child safeguarding strategy.  In this episode, we sit down with Katie Hanna, Head of North America with the Centre for Sport & Human Rights, and Danielle Goldberg, Managing Director, Community Alliance for Child Rights at UNICEF USA  following their standout session at the 2026 Symposium. They break down the "Safe by Design" philosophy and share key insights from the 2026 CRSA Playbook, a guide that is helping destinations move beyond simple compliance toward a future where community safety is a competitive advantage.  Whether you’re a small sports commission or a mega-event host, this episode is your blueprint for creating a lasting, safe legacy. Interested in reading the Child Rights and Sports Alliance Playbook? You can find it at the link below. https://www.sporthumanrights.org/media/lapertui/crsa-playbook_building-a-legacy-for-children-through-the-fwc-2026.pdf [https://www.sporthumanrights.org/media/lapertui/crsa-playbook_building-a-legacy-for-children-through-the-fwc-2026.pdf]

Jon Tibbs, The Strategy of Sport: How Geopolitics Shapes Host Cities

Live from Las Vegas, this is Symposium Sessions, featuring exclusive interviews and educational highlights from the 2026 Sports ETA Symposium. Join us as we dive into the latest trends in sports events and tourism with the industry’s top leaders and innovators. In this week's episode, we pull back the curtain on the world of international sports politics. While many consultancies focus on the logistics of an event, JTA specializes in the intricate "International Relations" that happen behind the scenes—a field often more complex and high-stakes than mainstream politics. We discuss immediate, actionable steps destinations can take to establish themselves as global players and look ahead to the 2026 FIFA World Cup. Join us as we explore what this massive tournament means for U.S. host cities through a geopolitical lens, moving beyond the scoreboard to understand the true impact of hosting the world's most popular sport. Key Takeaways: * Why sports diplomacy is the "hidden engine" of successful hosting. * Tangible strategies for destinations to apply to their current sports marketing. * A geopolitical preview of the 2026 FIFA World Cup.