SEIKO OPTICAL's Podcast

Design That Drives Business Growth - Chat with Dean Waugh, Retail Experience Design

1 h 10 min · 4. feb. 2026
episode Design That Drives Business Growth - Chat with Dean Waugh, Retail Experience Design cover

Description

In this episode of the SEIKO podcast, we sit down with Dean Waugh from Retail Experience Design to explore how thoughtful, strategic design can set an optical practice apart. From the importance of differentiation and the role of strategy in the design process, to the key questions every practice owner should ask before starting a fit out, Dean shares clear, practical insight. The conversation also covers what good design really means, common traps to avoid, and how to balance cost with return on investment to create a space that supports long term business success. If you'd like to find out more information from SEIKO please email verity.kimber@seikovision.com  If you'd like to find out more information from Retail Experience Design please email  jane@retailexperiencedesign.co.uk

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episode Design That Drives Business Growth - Chat with Dean Waugh, Retail Experience Design artwork

Design That Drives Business Growth - Chat with Dean Waugh, Retail Experience Design

In this episode of the SEIKO podcast, we sit down with Dean Waugh from Retail Experience Design to explore how thoughtful, strategic design can set an optical practice apart. From the importance of differentiation and the role of strategy in the design process, to the key questions every practice owner should ask before starting a fit out, Dean shares clear, practical insight. The conversation also covers what good design really means, common traps to avoid, and how to balance cost with return on investment to create a space that supports long term business success. If you'd like to find out more information from SEIKO please email verity.kimber@seikovision.com  If you'd like to find out more information from Retail Experience Design please email  jane@retailexperiencedesign.co.uk

4. feb. 20261 h 10 min