Sell Me This Podcast

ServiceNow Governance, AI Integration, and Enterprise Platform ROI with Cheyenne Fernley

How do you build real, lasting value from a major ServiceNow investment — and keep it from turning into expensive technical debt? This episode answers that question with one of the most experienced ServiceNow practitioners in Canada. Keith Daser talks with Cheyenne Fernley, Partner at SkyMark Advisory Group, about ServiceNow governance, AI integration in enterprise IT, and what meaningful digital transformation looks like from the inside. Cheyenne traces a career path from the mailroom to IT consulting partner — and shares what that journey teaches that no certification program can replicate. Topics covered: * What ServiceNow actually is — beyond its reputation as a ticketing system * How to build a governance framework that creates speed, not bureaucracy * How to measure ROI and set meaningful KPIs on enterprise platform investments * Managing AI adoption securely using ServiceNow's AI Control Tower * The most common customization mistakes that create long-term technical debt * When ServiceNow makes sense for your organization — and when it doesn't * How to structure a ServiceNow governance board Find Cheyenne on LinkedIn: https://www.linkedin.com/in/cheyenne-fernley-57965a46/ ----------------------------------------------------------------------------------------------------------------------------- If you believe you deserve more from your technology partnerships – connect with the team at: https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at: www.sociallaunchlabs.com Support the show [https://www.buzzsprout.com/2411770/support] Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.  If you believe you deserve more from your technology partnerships – connect with the team at: www.deliverdigital.ca This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.  Find the team at Social Launch Labs at: www.sociallaunchlabs.com

Turning Adversity into Advantage and Mastering AI Implementation with Moose Abdel

Some of the most effective operators are the ones who learned how to build under pressure — and Moose Abel has turned that lesson into both a company and a philosophy. Keith Daser talks with Musap "Moose" Abdel, founder of Struggle is your Success and QA Enterprises, about the power of adversity in building resilient businesses and the practical realities of AI implementation at scale. Moose shares what he's learned from years of operating in difficult environments and how those lessons have shaped his approach to building technology enterprises. Topics covered: * How adversity and struggle become assets when channeled into business building * What QA Enterprises does and how Moose built it * The practical realities of AI implementation — what works, what doesn't, and what's overhyped * How to transition a business into an AI-driven operating model * What "Struggle is your Success" means as a philosophy for entrepreneurs * Lessons for founders navigating both personal and business adversity ----------------------------------------------------------------------------------------------------------------------------- If you believe you deserve more from your technology partnerships – connect with the team at: https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at: www.sociallaunchlabs.com Support the show [https://www.buzzsprout.com/2411770/support] Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.  If you believe you deserve more from your technology partnerships – connect with the team at: www.deliverdigital.ca This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.  Find the team at Social Launch Labs at: www.sociallaunchlabs.com

Strategic Risk Management and AI Integration in Enterprise Business with Zoe Harrison

Risk management and AI adoption have become the same conversation — and most organizations aren't ready for either. Zoe Harrison is working at that intersection every day. Keith Daser talks with Zoe Harrison, a corporate strategy and risk management consultant, about what it means to navigate the collision between traditional business governance and the rapid evolution of artificial intelligence. Zoe brings a practitioner's lens to questions most businesses are still framing wrong — treating AI as a solution rather than a system that requires governance, and treating risk as a blocker rather than a decision-making tool. Top-performing episode on the Sell Me This Podcast YouTube channel in April 2026. Topics covered: * What strategic risk management looks like inside modern organizations * How AI changes the risk profile of enterprise businesses in ways leaders underestimate * Why most companies are underinvesting in AI governance relative to AI adoption * The relationship between risk tolerance and innovation capacity * How to have productive conversations about AI risk with executive leadership * What good AI integration actually looks like in practice ----------------------------------------------------------------------------------------------------------------------------- If you believe you deserve more from your technology partnerships – connect with the team at: https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at: www.sociallaunchlabs.com Support the show [https://www.buzzsprout.com/2411770/support] Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.  If you believe you deserve more from your technology partnerships – connect with the team at: www.deliverdigital.ca This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.  Find the team at Social Launch Labs at: www.sociallaunchlabs.com

Women in Tech: Rapid Fire Conversations from Tech Connect Alberta's IWD Event

International Women's Day is a moment. What happens in communities doing real work the other 364 days is what actually matters. This episode captures both — live from Tech Connect Alberta's IWD event. Keith Daser took the Sell Me This Podcast to Tech Connect Alberta's International Women's Day event and sat down with the panelists for a series of rapid-fire interviews. The result is a fast-moving, high-energy episode featuring women founders, operators, and leaders from across Canada's tech ecosystem sharing what they're building, what they've learned, and what the industry still needs to get right. One of the most-shared episodes of 2026. Topics covered: * Rapid-fire perspectives from women leaders across the Canadian tech ecosystem * Challenges and opportunities specific to women founders and operators in tech * What IWD means inside a community that's doing the work year-round * The role Tech Connect Alberta plays in building an inclusive ecosystem * What attendees are building, launching, and working on right now * Why community events remain essential to ecosystem health Timestamps so you can jump around: 0:00 - Intro 0:23 - Minister Tanya Fir 2:53 - Jackie Paisley 7:26 - Angela Nguyen 10:52 - Aakriti Khosla 15:54 - Bontu Galataa 22:15 - Kaitlyn Young 27:13 - Amanda Klym 32:49 - Qimat Zafar 37:14 - Ashley Forbes 40:48 - Parminder Kaur 48:34 - Kimberley Burfoot 55:39 - Jennifer Magnus 1:03:02 - Di Wu Munk Support the show [https://www.buzzsprout.com/2411770/support] Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.  If you believe you deserve more from your technology partnerships – connect with the team at: www.deliverdigital.ca This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.  Find the team at Social Launch Labs at: www.sociallaunchlabs.com

Fractional Leadership: When Your Business Needs It and How It Works with Nish Sampath

Most companies between $2M and $50M in revenue hit a wall — not because their product isn't strong, but because they've outgrown the operating model that got them there. Fractional leadership is one of the most effective solutions to that problem, and one of the most misunderstood. Keith Daser talks with Nish Sampath, founder of Switch Advisory Group, about how fractional leadership works in practice and why more companies are embedding experienced operators directly into their executive teams. Nish draws a clear line between consulting and fractional leadership: consultants advise from the outside, fractional leaders step inside the business to build systems, hire talent, and reduce founder dependency. Topics covered: * What fractional leadership is and how it differs from consulting or interim roles * Why companies in the $2M–$50M range hit operational inflection points that require fractional support * How to assess whether your business is ready for a fractional COO, CMO, or CFO * Why AI should amplify strong systems — not substitute for broken ones * How to reduce founder dependency and build a business that runs without you * The FOCKERS: Nish's peer network for fractional leaders in Calgary ----------------------------------------------------------------------------------------------------------------------------- If you believe you deserve more from your technology partnerships – connect with the team at: https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at: www.sociallaunchlabs.com Support the show [https://www.buzzsprout.com/2411770/support] Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.  If you believe you deserve more from your technology partnerships – connect with the team at: www.deliverdigital.ca This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.  Find the team at Social Launch Labs at: www.sociallaunchlabs.com