Sell the Damn Service

69: Mini Series: You Don’t Need Better Testimonials You Need Better Data

11 min · 26. maj 2026
episode 69: Mini Series: You Don’t Need Better Testimonials You Need Better Data cover

Description

In this episode, I’m breaking down why vague testimonials are not enough anymore and how tracking client outcomes changes everything about your positioning, messaging, delivery, and authority. I walk through the exact types of baseline metrics, confidence questions, and follow-up data you should be collecting inside your client experience so you can better understand the real impact of your work (and communicate it way more effectively).

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