SEO F**king What - Get Found on Google and make money from your website with practical SEO tips

Why Your AI Website Looks Great But Fails at SEO (AI Sites Series Pt 3)

Hi, I’m Nikki Pilkington [https://linkedin.com/in/nikkipilkington]. My site is https://nikki-pilkington.com/ [https://nikki-pilkington.com/] and in this episode of “SEO F**king What” (the third and final part of the AI Website series) I pull back the curtain on why so many AI-built websites may look perfect on the surface yet fail spectacularly when it comes to SEO. Drawing on 30 years of search experience and a recent audit of five B2B AI-generated sites, I explore the hidden problems lurking in headings, meta titles, robots.txt, sitemaps, schema, site performance, and trust signals—issues that even non-AI sites can suffer from if you don’t know to look! Whether you built your site with AI or not, this episode is packed with practical advice for anyone wanting to get found and make money online. Listen in to find out what’s really going wrong beneath the gloss and how you can fix it. I cover these things, and more: * Issues with homepage H1s * Website SEO and sitemap issues * Common schema issues on websites * Identifying site publication issues * Importance of a human SEO audit Follow Nikki: LinkedIn: https://www.linkedin.com/in/nikkipilkington/ [https://www.linkedin.com/in/nikkipilkington/] Instagram: https://www.instagram.com/nikkipilkington/ [https://www.instagram.com/nikkipilkington/] Bluesky: https://bsky.app/profile/nikkipilkington.bsky.social [https://bsky.app/profile/nikkipilkington.bsky.social]

"Dangerous Dave" and the SEO Insights Trap

> “Dave has half a story, no context, and excellent confidence. That’s what makes him dangerous.” Hi, I’m Nikki Pilkington [https://linkedin.com/in/nikkipilkington]. My site is https://nikki-pilkington.com/ [https://nikki-pilkington.com/] and in this episode of “SEO F**king What”, I’m talking about one of the most common and most exhausting problems in SEO — and it’s not algorithm updates, and it’s not technical debt. It’s Dave. Dave means well. That’s the thing. He just went to a two-day digital marketing conference in Birmingham, sat through a keynote about AI search, and now he’s forwarding you articles at 9:00 PM on a Tuesday with a subject line, “Have you seen this?” You have. You saw it six months ago. Here’s what I’m covering: * Who Dave is — and why he takes so many different forms in your business * Why Dave usually gets it wrong, and why that’s not entirely his fault * The problem with conference keynotes, cheap SEO tools, and LinkedIn engagement bait * Why dismissing Dave outright is the worst possible strategy * How to create a process for handling Dave that actually protects your SEO strategy * When to take Dave seriously — because sometimes, he’s onto something If you’ve got a Dave in your orbit right now — a sceptical stakeholder, a conflicting tool, a partner’s contact with strong opinions — send them this episode. It might save everyone a pointless meeting. Get found. Make money. Stop stressing. Get yourself a Nikki, not a Dave. Links mentioned: Non-Wanky SEO Courses: https://nonwankyseo.com [https://nonwankyseo.com] Follow Nikki: LinkedIn: https://www.linkedin.com/in/nikkipilkington/ [https://www.linkedin.com/in/nikkipilkington/] Instagram: https://www.instagram.com/nikkipilkington/ [https://www.instagram.com/nikkipilkington/] Bluesky: https://bsky.app/profile/nikkipilkington.bsky.social [https://bsky.app/profile/nikkipilkington.bsky.social] Mentioned in this episode: Join our blogging masterclass Blogging Masterclass [https://seofuckingwhatpodcast.co.uk/masterclass]

How to figure out what to blog about next for your SEO

"She didn't need a content strategy document. She needed to read her inbox." Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ [https://nikki-pilkington.com/] and in this episode of "SEO F**king What", I'm tackling one of the most common content problems I see — businesses that are constantly stuck on what to write next, when the answers have been sitting in their inbox, their reviews, and their sales call notes for years. Here's what I'm covering: * Why most businesses get their content strategy wrong from the very start * Why your customers' questions are real search queries being typed into Google right now * The content gold hiding in your reviews — yours AND your competitors' * How to mine testimonials, sales call notes, and support emails for blog ideas that actually convert * The case study of Claire: a financial planner who wrote 5 posts straight from her inbox, got three ranking on page one within two weeks, and now has one as her second-most visited page * Why the language your clients use (not your industry jargon) is closer to what gets typed into Google than anything from a keyword tool * How to brief a copywriter or SEO with something actually useful I also give you a proper piece of homework. Not the "might do that one day" kind. The actual do-it-this-week kind. If you know someone staring at a blank screen trying to think of blog topics, send them this. The answers are already in their business. Get found. Make money. Stop stressing. Start listening to the people already talking to you. LINKS Non-Wanky SEO Courses: https://nonwankyseo.com [https://nonwankyseo.com] FOLLOW NIKKI LinkedIn: https://www.linkedin.com/in/nikkipilkington/ [https://www.linkedin.com/in/nikkipilkington/] Instagram: https://www.instagram.com/nikkipilkington/ [https://www.instagram.com/nikkipilkington/] Bluesky: https://bsky.app/profile/nikkipilkington.bsky.social [https://bsky.app/profile/nikkipilkington.bsky.social] Mentioned in this episode: Join our blogging masterclass Blogging Masterclass [https://seofuckingwhatpodcast.co.uk/masterclass]

What AI-built websites actually get right

> "The thing about AI-built websites that the doom merchants don't want to admit — some of this stuff is really good. Not good for something a machine did, actually good, and in some cases better than I see on plenty of human-built sites." Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ [https://nikki-pilkington.com/] and in this episode of “SEO F**king What”, this is Part Two of my AI Website series — and if you didn’t build your site with AI, don’t switch off. A lot of what I cover here applies to traditionally-built websites too. I audited five AI-built B2B websites in April 2026. Proper audits — SE Ranking crawls, manual HTML review, page speed insights, schema testing, the lot. I went in expecting a horror show. What I found was much more interesting. Here’s what I’m covering: * Why AI-built websites look genuinely good — and what that means for small business owners who couldn’t previously afford proper design * How AI handles mobile layouts correctly as standard (and why plenty of human-built sites still can’t say the same) * Why the site structure and navigation of AI-built sites makes sense — and why yours might not anymore * The forms, validation, and error handling that actually work (unlike that contact form you probably don’t know is broken) * Why three of the five sites had genuinely thoughtful commercial pages — comparison pages, “is this right for you” pages, and decision-support content * How AI approached schema markup — what it got right, and the teaser for what went wrong in Episode Three I also give you a piece of homework. Not the vague “something to think about” kind. The go-and-check-it-this-week kind: look at your commercial pages and ask whether they’re actually helping someone make a decision. If you’ve been dismissing AI websites out of hand, or if you’ve built one and been told it’s worthless, this episode is for you. And yes, Episode Three is where things get uncomfortable — but that’s next week. Get found. Make money. Stop stressing. Start giving a shit about your readers. Links mentioned: Non-Wanky SEO Courses: https://nonwankyseo.com [https://nonwankyseo.com] Follow Nikki: LinkedIn: https://www.linkedin.com/in/nikkipilkington/ [https://www.linkedin.com/in/nikkipilkington/] Instagram: https://www.instagram.com/nikkipilkington/ [https://www.instagram.com/nikkipilkington/] Bluesky: https://bsky.app/profile/nikkipilkington.bsky.social [https://bsky.app/profile/nikkipilkington.bsky.social] Mentioned in this episode: Join our blogging masterclass Blogging Masterclass [https://seofuckingwhatpodcast.co.uk/masterclass]

Why Websites Built With AI Are Fu*king Up Your SEO

"AI can build your whole website in 10 minutes," they said. "Save a fortune," they said. And now you're wondering why nobody can find you on Google. Yeah. About that. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ [https://nikki-pilkington.com/] and in this episode of "SEO Fking What", I'm kicking off a three-part series on AI-built websites — why people are doing it, why I completely get it, and why I still think it's a fking bad idea if you don't understand what you're getting yourself into. I also give you a quick homework task — a 30-second H1 check you can do right now that might reveal the single biggest SEO problem on your website. This is part one of three. If you know someone about to launch an AI-built site without a second thought, send them this first. It might save them months of invisible damage. Get found. Make money. Know AI's limitations. Links mentioned: Non-Wanky SEO Courses: https://nonwankyseo.com [https://nonwankyseo.com] Follow Nikki: LinkedIn: https://www.linkedin.com/in/nikkipilkington/ [https://www.linkedin.com/in/nikkipilkington/] Instagram: https://www.instagram.com/nikkipilkington/ [https://www.instagram.com/nikkipilkington/] Bluesky: https://bsky.app/profile/nikkipilkington.bsky.social [https://bsky.app/profile/nikkipilkington.bsky.social] Mentioned in this episode: Join our blogging masterclass Blogging Masterclass [https://seofuckingwhatpodcast.co.uk/masterclass]