SHeCOMMERCE

Episode 17: Rachel Tipograph on Motherhood, M&A and the Myth of Omnichannel

What happens when one of commerce’s sharpest minds decides to call BS on outdated retail models and build something entirely new? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Rachel Tipograph — founder and CEO of MikMak (now part of Spins) — for an unfiltered conversation about entrepreneurship, leadership, retail media, and motherhood. Rachel shares the real story behind leaving Gap to launch MikMak before “retail media” was even an industry buzzword. From pitching skeptical investors as a solo female founder to building one of the most influential commerce enablement platforms in the market, Rachel breaks down the grit, conviction, and calculated risks it took to scale a business that changed how brands connect media to measurable sales. But this conversation goes beyond commerce. Rachel opens up about becoming a mother while navigating a major acquisition, why she has zero tolerance for corporate inefficiency, and how motherhood completely reshaped her perspective on time, leadership, and what actually matters. Cristina, Jacqui, and Rachel also dive into: • Why “no-bullshit leadership” matters more than ever • The future of omnichannel commerce and retail media • Building high-performance cultures that actually value people • Why equity and employee ownership change company culture • The myth of “having it all” for women leaders • The evolution of DTC brands, Amazon, TikTok Shop, and shopper behavior • How MikMak was essentially “TikTok shopping before TikTok” This episode is equal parts founder masterclass, leadership therapy session, and commerce future-casting. Because at SHeCOMMERCE, it’s never just business — it’s personal. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ [https://shecommercepodcast.com/] LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  [https://www.linkedin.com/company/shecommercepodcast/ ] YouTube: www.youtube.com/@SHeCOMMERCEPodcast [http://www.youtube.com/@SHeCOMMERCEPodcast] DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Episode 16: When the System Bends: Career, Motherhood and Bold Choices that Change Everything with Fizza Ijaz

In this deeply honest and empowering episode of SHeCOMMERCE, Cristina and Jacqui sit down with global marketing leader Fizza Ijaz for a conversation that goes far beyond career titles and polished LinkedIn headlines. Together, they unpack the invisible labor of working motherhood, the systems women are still forced to navigate, and the tension between ambition, identity, family, and fulfillment. From advocating for policy change at Nestlé Pakistan to navigating international relocations, dual-career dynamics, and career reinvention, Fizza shares what it really looks like to build a global career without losing yourself in the process. One of the episode’s most powerful moments centers around the groundbreaking travel policy Fizza helped implement for breastfeeding mothers — proving that meaningful workplace change often starts when women stop quietly adapting and start asking better questions. The conversation also dives into: • Why “having it all” is often the wrong conversation • The emotional reality behind career pivots and sabbaticals • Redefining success outside of hustle culture • Why sponsorship and advocacy matter more than ever • The courage it takes to bet on yourself — even when the outcome isn’t guaranteed Cristina and Jacqui also tackle the broader societal expectations placed on working mothers, calling BS on performative motherhood standards and the unequal burden women continue to carry at home and at work. This episode is equal parts vulnerable, strategic, and validating — a reminder that success does not have to look linear to be meaningful. Because at SHeCOMMERCE, we believe leadership, motherhood, ambition, burnout, identity, and career growth all belong in the same conversation. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ [https://shecommercepodcast.com/] LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  [https://www.linkedin.com/company/shecommercepodcast/ ] YouTube: www.youtube.com/@SHeCOMMERCEPodcast [http://www.youtube.com/@SHeCOMMERCEPodcast] DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Sparkling Sips: Sip & Tell Edition on 3-Hour Parenting - Boundary Setting or Out-of-Touch?

Sip Happens… and this week, Jacqui & Cristina are spilling ALL the tea.  In this Sparkling Sips – Sip & Tell edition, the ladies dive headfirst into the internet firestorm around “3-hour parenting” — the controversial idea that intentional, focused time with your kids matters more than endless hours of exhausted presence. But as always at SHeCOMMERCE… it gets deeper. Because this isn’t just about parenting. It’s about privilege, invisible labor, workplace expectations, and the exhausting performance metrics women are still being judged against — both at home and at work. Cristina and Jacqui unpack:  * Why “quality over quantity” parenting feels liberating for some — and wildly unrealistic for others  * The invisible labor no one talks about (school forms, appointments, meal planning… sound familiar?) * Emma Grede’s controversial take on presenteeism and why facetime in the office still impacts career growth  * Whether “being seen” matters more than actual output in today’s corporate culture  * Why younger employees may still need in-person mentorship and relationship-building  * How women are disproportionately penalized in both caregiving AND career progression  * Whether presenteeism is becoming the modern glass ceiling This episode asks the uncomfortable questions: Are we rewarding impact… or optics? Is corporate presenteeism just performative productivity? And who can actually afford the luxury of “balance”? As always, Jacqui & Cristina keep it real, honest, funny, and unapologetically personal — because surviving bedtime counts too. Favorite moments: * “The real luxury isn’t time—it’s help.” * “Presence without support is just pressure.” * “If you’re not in the room, you’re not in the conversation.” * “Some days it’s three magical hours… some days it’s surviving bedtime. And both count.” So where do YOU land? Is this a genius reframe? Completely unrealistic? Or are we all just living somewhere in the messy middle? Because at SHeCOMMERCE… it’s not just business, it’s personal. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ [https://shecommercepodcast.com/] LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  [https://www.linkedin.com/company/shecommercepodcast/ ] YouTube: www.youtube.com/@SHeCOMMERCEPodcast [http://www.youtube.com/@SHeCOMMERCEPodcast] DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Episode 14: New Beginnings & Ugly Middles w/ Tina Lambert

What if the biggest lie we’ve been sold about growth… is that it’s supposed to look polished? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with powerhouse marketer and innovation leader Tina Lambert—author of Innovation Is Ugly—to unpack the messy, uncomfortable, and wildly transformative reality of reinvention. From leading brand turnarounds and driving billion-dollar growth in CPG to making a bold pivot into the automotive industry, Tina shares what it really takes to evolve your career, rebuild your identity, and lead through uncertainty. Because here’s the truth: growth isn’t linear—and innovation definitely isn’t pretty.    What We Cover * Why innovation is messy, lonely, and often misunderstood * The myth of the “perfect career path” (and what to do instead) * How to navigate career transitions, layoffs, and identity shifts * The problem with traditional innovation funnels—and what actually works * Big company vs. startup mindset: speed, risk, and decision-making * Why fresh eyes can be your biggest competitive advantage * Building resilience, adaptability, and confidence in the unknown Key Takeaways This episode is for anyone in a “messy middle”—whether you’re pivoting careers, rebuilding after a setback, or trying to drive innovation inside a complex organization. Tina reminds us: You don’t need to have it all figured out to move forward Innovation isn’t about perfection—it’s about persistence Reinvention isn’t a reset—it’s an expansion Who Should Listen * CPG leaders & brand builders * Marketers navigating transformation or innovation strategy * Women in leadership facing career pivots or reinvention * Anyone questioning what “success” should look like next Bold Brands. Fierce Women. One Sisterhood.  SHeCOMMERCE:  Website: https://shecommercepodcast.com/ [https://shecommercepodcast.com/] LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  [https://www.linkedin.com/company/shecommercepodcast/ ] YouTube: www.youtube.com/@SHeCOMMERCEPodcast [http://www.youtube.com/@SHeCOMMERCEPodcast] DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Episode 13 New Beginnings: From Intrapreneur to Ally‑in‑Chief w/ Donte McCrary-McClain

What if your next career move is not about escaping something broken, but answering something deeper that finally clicked? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Donté McCrary-McClain for a conversation that goes far beyond titles, pivots, and polished LinkedIn narratives. This is a real conversation about the internal audit behind the resume — the questions leaders ask themselves when ambition, purpose, family, time, money, and identity all collide. Donté opens up about the deliberate introspection that shaped his latest chapter, sharing how he evaluates growth not just through promotions or prestige, but through learning, energy, alignment, and the finite resource of time. He speaks candidly about hyper-independence, the weight and wiring that can come from early responsibility, and how family, serious life experiences, and proximity to mortality sharpened his bias for action. Together, the conversation explores what it means to pursue growth without abandoning presence. From relocating for career-defining opportunities to building a trusted personal board of champions, Donté offers a grounded and deeply human perspective on leadership, reinvention, and the courage to get uncomfortable on purpose. This episode also dives into the difference between intrapreneurship and entrepreneurship, and the often-overlooked skills leaders need to build before they ever step out on their own: seeing the forest through the trees, galvanizing people around change, building trust across functions, celebrating wins loudly, and leading with consistency when the playbook does not exist. And because this is SHeCOMMERCE, the conversation goes even deeper — into mentorship, allyship, access, and the responsibility of using proximity to power to widen the door for others. In a moment where support for underrepresented talent can feel quieter and more complicated, Donté makes the case for intentional leadership that is not performative, but practiced. This episode is for anyone standing at the edge of a new chapter. Anyone rethinking success. Anyone asking whether the next move is worth the risk. And anyone learning that growth is not always loud — sometimes it looks like honesty, alignment, and the courage to choose what matters most. Bold Brands. Fierce Women. One Sisterhood.   SHeCOMMERCE:  Website: https://shecommercepodcast.com/ [https://shecommercepodcast.com/] LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  [https://www.linkedin.com/company/shecommercepodcast/ ] YouTube: www.youtube.com/@SHeCOMMERCEPodcast [http://www.youtube.com/@SHeCOMMERCEPodcast] DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.