Cover image of show Sidetrekked

Sidetrekked

Podcast by Emilee Christianson and Shayne Terry

English

Business

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About Sidetrekked

Sidetrekked is your unofficial agency of record. Emilee Christianson, Shayne Terry, and a rotating cast of Trekkies are here to advise on your B2B marketing strategy. Trekk is a full-service marketing agency, which means we do it all... and we’ve been around since 1995, which means we’ve seen it all. Here on the podcast, we tackle our clients’ biggest marketing challenges. We reveal what’s worked for us and dig into real-life case studies and practical strategies you can put to work tomorrow. Curious? You've come to the right place.

All episodes

29 episodes

episode What's the latest with AEO? artwork

What's the latest with AEO?

In this episode of Sidetrekked, Emilee and Shayne answer this big question: What’s up with answer engine optimization (AEO)? They discuss what AEO is and what marketers need to know about it in order to ensure customers are getting accurate, relevant, and valuable information (1:45). Emilee and Shayne also discuss what marketers can do to help increase the AEO value of their content — spoiler: some of the SEO principles still apply (12:15) — and how AEO is already impacting overall website traffic and the customer buying cycle (21:10). In Problem Solved, Shayne and Emilee welcome Trekk Content Strategist Nick Ostdick to discuss how we are reengineering content to align with AEO best practices (27:00). Finally, in Mics at the Bar, Trekk HubSpot Enablement Specialist Somer Baier gives us the lowdown on her favorite marketing automation tools in HubSpot…and some of her personal deadline habits (46:00). ADDITIONAL RESOURCES https://trekk.com/insights/should-i-hire-an-in-house-crm-administrator https://trekk.com/insights/ai-seo Website: trekk.com LinkedIn: https://www.linkedin.com/company/trekk/ Instagram: @TrekkDesign

15 Mar 2026 - 53 min
episode How do I use intent tools in my marketing? artwork

How do I use intent tools in my marketing?

In this episode of Sidetrekked, Emilee and Shayne unpack a big question: How do I use buyer intent tools in my marketing? They share their thoughts on what buyer intent tools do (2:00) before discussing how marketers can use intent data to reach their target audience (8:22). They also explore how intent tools and customer data enable more personalized buying experiences based on intent signals (12:00). In Problem Solved, Trekk HubSpot Enablement Specialist Somer Baier explains HubSpot’s buyer intent tool and how we used it to help a client better connect their sales and marketing teams through detailed signals and lead scoring (18:00). Finally, in Mics at the Bar, Trekk Account Manager Jess Koltz pulls back the curtain on an account manager’s role in an agency setting — and reveals the smartphone app she couldn’t live without (27:00). Website: https://www.trekk.com LinkedIn: https://www.linkedin.com/company/trekk/ Instagram: @TrekkDesign

27 Feb 2026 - 33 min
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
Rigtig god tjeneste med gode eksklusive podcasts og derudover et kæmpe udvalg af podcasts og lydbøger. Kan varmt anbefales, om ikke andet så udelukkende pga Dårligdommerne, Klovn podcast, Hakkedrengene og Han duo 😁 👍
Podimo er blevet uundværlig! Til lange bilture, hverdagen, rengøringen og i det hele taget, når man trænger til lidt adspredelse.

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