Silverback Chatbot

The Role of AI Chatbots in Modern Marketing Automation

4 min · 2. apr. 2026
episode The Role of AI Chatbots in Modern Marketing Automation cover

Description

In this episode, Alex sits down with digital marketing strategist Priya Kapoor to explore the role of AI chatbots in modern marketing automation [https://silverbackchatbot.com/benefits-of-chatbots-in-sales-and-marketing/]. They discuss how chatbots go beyond simple customer support to handle lead generation, qualification, personalized recommendations, and 24/7 engagement. Listeners will learn how integrating AI chatbots with CRM systems and marketing platforms can automate workflows, improve precision, and deliver more targeted campaigns.

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