Sion Cousins - The Founders Letter

James Winestock - Spaghetti and Glue

Starting before you’re ready, running a business on spaghetti and glue, and embracing confusion as progress. In this episode, James Winestock’s letter gives founders permission to drop the obsession with certainty and perfection and start moving, messy and alive. James Winestock Substack [https://jameswinestock.substack.com/] https://jameswinestock.substack.com/ Unpublished Podcast [https://open.spotify.com/show/0fxquJNgjiYGi2hf2bmySY?si=8f3bf8e9718a42ee]

Robbie Williams - Thanking The Flaws

Robbie Williams thanked his flaws at the AACTA Awards - addiction, dyslexia, depression, insecurity. In this episode we explore why founders should do the same, and how what you see as flaws are often the exact traits fuelling your best work.

Joshua Fankhauser - F#*k You Position

What’s the “F*ck You Position” and why should every founder aim for it? In this episode, we read a raw, honest letter from Josh Fankhauser about rejection, boundaries, and building a business that protects your peace. Instagram: Sion Cousins [https://www.instagram.com/sioncousins] Josh Fanks [https://www.instagram.com/joshuafanks/] https://www.instagram.com/joshuafanks/TwoSix Wellness [https://www.instagram.com/twosixwellness/] https://www.instagram.com/twosixwellness/Movement Culture NZ [https://www.instagram.com/movementculturenz/] Websites: SonderVail [https://www.sondervail.com/] https://www.instagram.com/movementculturenz/Two Six Wellness [https://www.twosixwellness.com.au/] https://www.twosixwellness.com.au/Movement Culture NZ [https://yourmvmtculturenz.com/]

Josh Reid Jones - Hard Conversations

Why you must have hard convos before things go bad. In this episode, we break down a powerful letter from Josh Reid Jones about avoiding business blowups, navigating partnerships, and leading with both heart and backbone. Instagram: Sion Cousins [https://www.instagram.com/sioncousins] Josh Reid Jones [https://www.instagram.com/joshreidjones/] Just Be Nice Project [https://www.instagram.com/jbnproject/] Websites: Sion Cousins [https://www.sondervail.com/] Josh Reid Jones [https://www.joshreidjones.com/] Just Be Nice Project [https://www.jbnproject.com/]

Cole Sager - A Letter To The Rookies

This episode breaks down a powerful letter from CrossFit athlete Cole Sager and the five mindset lessons every founder needs to hear. We explore why perfection is often just a hiding place, how pressure is mostly imagined, the way comparison kills momentum, why rest is actually a performance tool, and how presence will always beat chasing the next milestone. Whether you're building a business, leading a team, or just trying to keep your head above water, this one’s a reminder that progress isn’t always loud and you’re doing better than you think.