Cover image of show Smarter Church Communications

Smarter Church Communications

Podcast by Zack Esgar

English

History & religion

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About Smarter Church Communications

Join your host Zack Esgar to learn more about how to more effectively communicate with your congregation and community. Subscribe and follow along to get tips, tricks, tools, and strategies to help you save time and better reach your community for Christ.

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25 episodes

episode Free Easter Outreach Resources 2026 artwork

Free Easter Outreach Resources 2026

Easter is the biggest opportunity of the year for your church to reach people in your community with the life-changing message of Jesus. In this webinar replay, the Tent Apps team walks through the exact strategy we are implementing for our Church Growth Package members in February and March. We’re diving deep into the "Big Three" of digital outreach: 1. Easter Landing Page Optimization: How to make sure your church shows up when people are searching for "Easter services near me." 2. Hyper-Targeted Google Ads: Using the Google Grant and sponsored search to get your service times in front of seekers. 3. Social Media Ad Strategy: How to use authentic video content to connect with your neighbors as they browse. [Action Needed for Members] If you are a Church Growth member, please remember to: ✅ Reply with your Easter service details (Times, special focus, etc.) ✅ Upload your creative assets to your shared Google Drive. ✅ Record your video ads using our free scripts! 📅 DEADLINE: All content must be submitted by March 10th to ensure our team has time to produce and launch your campaigns for maximum impact. Resources Mentioned: 👉 Free Easter Outreach Resources (Scripts & Tips): https://tentapps.com/free-easter-outreach-resources/ [https://tentapps.com/free-easter-outreach-resources/] About Tent Apps: We help churches get all of their communications under one roof. From smart church websites that sync your announcements everywhere to comprehensive marketing strategies that help your church grow, we’re here to help you reach your community more effectively. Connect with us: 🌐 Website: https://tentapps.com [https://tentapps.com] 📱 Instagram: @TentApps 👥 Facebook: /TentApps #ChurchGrowth #Easter2026 #ChurchMarketing #TentApps #ReachYourCommunity #ChurchCommunications

12 Feb 2026 - 40 min
episode Christmas Social Media Ads for Churches | Tent Apps artwork

Christmas Social Media Ads for Churches | Tent Apps

Want to reach more people than ever this Christmas without a big media budget? In this video, Zack shows you how to use simple, authentic social media video ads (recorded on your phone) to invite your community to your Christmas services—and actually get them to show up. You’ll learn how to: – Record invite videos with your pastor, staff, and church families – Use portrait mode, captions, and subtle Christmas music to boost engagement – Add a clear RSVP call-to-action so you can follow up with guests Smarter Church Communications helps church leaders communicate clearly, save time, and reach more people for Christ using practical digital strategies. Subscribe for more church communication tips: https://www.youtube.com/@SmarterChurchCommunications [https://www.youtube.com/@SmarterChurchCommunications] Listen to the Smarter Church podcast: https://podcasters.spotify.com/pod/show/smarter-church [https://podcasters.spotify.com/pod/show/smarter-church] Follow Tent Apps on Instagram: https://www.instagram.com/tentapps/ [https://www.instagram.com/tentapps/] Follow Tent Apps on Facebook: https://www.facebook.com/tentapps [https://www.facebook.com/tentapps] Explore Tent Apps and tools for your church: https://www.tentapps.com [https://www.tentapps.com] Resources for churches: https://tentapps.com/resources/ [https://tentapps.com/resources/] Watch previous Smarter Church Communications episodes: https://www.youtube.com/@SmarterChurchCommunications/videos [https://www.youtube.com/@SmarterChurchCommunications/videos] #SmarterChurch #ChurchCommunications #ChristmasService

3 Dec 2025 - 8 min
episode All Things Christmas for Church Communicators and Staff artwork

All Things Christmas for Church Communicators and Staff

Christmas doesn’t have to mean chaos. In this episode, we walk through a simple church Christmas service planning process so you can prep your church for Christmas without panicking in December. You’ll hear practical, real‑world ideas for: * When to start planning and how many services to offer * Core communication pieces (invite cards, signs, website, social media) * Using ads and local exposure to reach your community * Planning candlelight moments, kids elements, and a family‑friendly experience * Building a healthy volunteer plan * Welcoming first‑time guests and following up after Christmas Follow the Smarter Church podcast for more practical tips to help your church communicate clearly, save time, and reach more people for Christ. Links: YouTube: https://www.youtube.com/@SmarterChurchCommunications Resources for churches: tentapps.com/resources [https://tentapps.com/resources/] Website: https://www.tentapps.com/

17 Nov 2025 - 28 min
episode Your Church Is Missing THIS for Christmas 🎄November Christmas Checklist for Churches artwork

Your Church Is Missing THIS for Christmas 🎄November Christmas Checklist for Churches

Don’t wait until December. In this episode, Zack Esgar shares a practical November checklist to help churches maximize Christmas outreach online. You’ll learn how to build a high-converting Christmas landing page, what keywords actually matter (hint: “candlelight service” beats “Christmas Eve service”), how to use the Google Ad Grant, and how to run Facebook/Instagram ads that reach seekers with real stories—not just promos. We’ll also cover how FAQs on your page improve discoverability in AI tools like ChatGPT and Perplexity. What you’ll learn: * Build a Christmas landing page that answers visitor questions (times, kids, directions, what to wear) and converts * SEO that works: use “Candlelight Service + [City]”, update the year, add photos, and interlink posts * Google Ad Grant basics to capture high-intent searches * Social ads that perform: budgets, creative mix, storytelling, and frequency * Why to advertise before and after Christmas (not just Christmas Eve) * How FAQs help AI surface your church to people searching “near me” Resources mentioned: * SEO copy + Canva template: https://docs.google.com/document/d/1DKEFSngdmtW5rb28P0yOdkq8yQMeqMqw2KGLrxgUhvc/copy [https://docs.google.com/document/d/1DKEFSngdmtW5rb28P0yOdkq8yQMeqMqw2KGLrxgUhvc/copy] * Church Growth Calendar: https://docs.google.com/spreadsheets/d/1RL9Cp6oe6EOOTEuLy0owRwx2rnmK3ERoYV5oxYkv8Hs/edit [https://docs.google.com/spreadsheets/d/1RL9Cp6oe6EOOTEuLy0owRwx2rnmK3ERoYV5oxYkv8Hs/edit] Follow for weekly episodes that help churches communicate smarter: * YouTube: https://www.youtube.com/@SmarterChurchCommunications [https://www.youtube.com/@SmarterChurchCommunications] * Website: https://www.tentapps.com [https://www.tentapps.com] * Resources: https://tentapps.com/resources/ [https://tentapps.com/resources/] * Instagram: https://www.instagram.com/tentapps/ [https://www.instagram.com/tentapps/] * Facebook: https://www.facebook.com/tentapps [https://www.facebook.com/tentapps] Hosted by Zack Esgar. Produced by Tent Apps.

11 Nov 2025 - 33 min
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En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
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