Cover image of show So, Get This

So, Get This

Podcast by iHeartPodcasts and Bubbler

English

Business

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About So, Get This

So Get This - host John Gerzema and Libby Rodney (The Harris Poll) names the cultural shifts hiding in plain sight—the strange, data-backed behavioral changes that reveal what people want right now, even when they can't articulate it themselves. It's part dinner-party ammunition, part business wake-up call.

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5 episodes

episode Sleep Away Camp Trash Clubs and Smoking Mobs artwork

Sleep Away Camp Trash Clubs and Smoking Mobs

Why IRL: Intimate, Random, Life Experiences Are Bringing Humans Back to Life. What happens when the first fully digital generation decides screens aren't enough and starts paying $800 to sleep in a cabin with strangers just to make a real friend? Humans are sprinting back toward each other — and toward friction, mess, and absurdity — as a form of resistance and relief. Now we need to understand what that means for every business still optimizing for convenience. This episode unpacks Peak Human, why an 84-year-old man inviting strangers to smoke cigarettes with him went viral, and what every brand needs to protect before they automate it away. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

11 May 2026 - 15 min
episode Ozempic, Doomscrolling, and the Death of the Craving artwork

Ozempic, Doomscrolling, and the Death of the Craving

What if GLP 1s just turned off the engine that powers billions of dollars in consumer spending? GLP-1s were supposed to be about weight loss — but people keep using one word to describe what they actually feel: quieter. Less food noise. Less doomscrolling. Less drinking. Less wanting. When 54% of Millennials are taking or considering a drug that dials down desire itself, that's not a wellness trend, that's a cultural wave. And when the craving stops at scale, every industry built on impulse and compulsion has an existential problem. This episode unpacks the Great Quiet and what every business selling noise needs to be thinking about right now. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

27 Apr 2026 - 13 min
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