Cover image of show SO NWA

SO NWA

Podcast by Juan Arriola

English

Personal stories & conversations

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About SO NWA

Discover the heart of Northwest Arkansas through original stories that inspire and connect. SO NWA is a podcast dedicated to showcasing the unique voices, experiences, and industries that make this region thrive. From local innovators to community leaders, we explore the stories that shape our vibrant community while fostering connections and serving others across all walks of life. Whether you're passionate about the outdoors, real estate, or the arts, SO NWA has something for everyone who loves and lives in NWA.

All episodes

34 episodes

episode The Frisco Kid Story: Comedy, Faith, Hustle & Going All In. artwork

The Frisco Kid Story: Comedy, Faith, Hustle & Going All In.

Episode 32 -This week on the SO NWA Podcast, we sit down with Northwest Arkansas comedian Francisco Valencia — better known as Frisco Kid. From moving to Arkansas through J.B. Hunt to building one of the fastest-growing comedy brands in the region, Frisco Kid shares the real story behind the laughs. We talk about betting on yourself, handling criticism, building community, staying authentic, and how comedy completely changed his life. We also dive into: * His journey from open mics to packed comedy shows Performing in places like Oklahoma, Nashville, and New York * His upcoming testimony-based comedy show about faith and transformation * Why Northwest Arkansas became home * The importance of supporting local dreams and creators * Kill Tony stories, Chappelle Show memories, and hilarious crowd moments This episode is funny, motivating, raw, and full of real conversations about purpose, hustle, and staying true to yourself. If you’ve ever thought about chasing a dream, starting something new, or stepping outside your comfort zone — this episode is for you. Follow Frisco Kid: 📲 @thefriscokidlive Follow SO NWA Podcast: 📲 @sonewapodcast

14 May 2026 - 54 min
episode Your Podcast Isn’t Growing… Here’s Why | With Ana Xavier artwork

Your Podcast Isn’t Growing… Here’s Why | With Ana Xavier

Episode 31- In this episode of SO NWA, we sit down with Ana Xavier, a podcast strategist and producer with over a decade of experience helping entrepreneurs launch and grow impactful podcasts. From starting her first show in 2008 to working across Portugal, London, and the U.S., Ana shares what actually works when it comes to podcasting—and what most people get wrong. We talk about: -Why most podcasts never grow-How to use a podcast as a business tool (not just content)-The mindset shifts that separate successful creators-How to stay consistent without burning out-Turning listeners into real relationships and opportunities Ana also breaks down how podcasting can be used as a tool for building trust, growing your network, and creating real opportunities. Whether you're thinking about starting a podcast or already have one, this episode is packed with practical insight and honest perspective. https://www.thepodcastspace.com/ https://www.instagram.com/thepodcastspace/?hl=en

30 Apr 2026 - 1 h 0 min
episode Young, Hungry & Winning in NWA | The Story of Yair Benitez artwork

Young, Hungry & Winning in NWA | The Story of Yair Benitez

Episode 30-In this episode of SO NWA, we sit down with Yair Benitez — a young entrepreneur making serious moves here in Northwest Arkansas. From starting out cutting hair in a garage to owning multiple barbershops and building a name in real estate, YB shares what it really takes to grow something from the ground up. We talk about: • The power of consistency (and what it actually looks like) • Taking risks when nothing is guaranteed • Balancing multiple businesses at a young age • Why responding fast can change everything in real estate • Staying grounded, giving back, and building real relationships This episode is for anyone trying to level up, stay focused, and build something meaningful — especially right here in NWA. If you’ve ever felt stuck, overwhelmed, or unsure about your next move… this one’s for you. 🎧 Follow & connect with YB: Instagram: @ybtherealtor 📍 Based in Northwest Arkansas https://www.facebook.com/CultureCutsRogersAR/ https://www.instagram.com/ecstasybarberstudio_/

16 Apr 2026 - 50 min
episode Thor O’Connor on Entrepreneurship, NWA Growth & Building a 5⭐ Brand artwork

Thor O’Connor on Entrepreneurship, NWA Growth & Building a 5⭐ Brand

Episode 29- Thor O’Connor, owner of Thor’s Barbershop in Pea Ridge, shares his journey from college burnout to building a thriving barbershop in Northwest Arkansas. In this episode, we dive into what it really takes to start from scratch, the challenges of stepping out on your own, and how Thor turned a tough situation into an opportunity to build something authentic. From cutting hair in his garage to owning a 5-star shop, his story is all about resilience, community, and betting on yourself. We also talk about the growth of NWA, entrepreneurship, and why creating a unique experience keeps clients coming back. If you're into business, self-growth, or local stories that hit home, this one’s for you. https://www.thorsbarbershop.com/

3 Apr 2026 - 1 h 11 min
episode Real Estate Closings Explained with Deysi Chicas. artwork

Real Estate Closings Explained with Deysi Chicas.

Episode 28-In this episode of SO NWA, we sit down with Deysi Chicas, an executive closing agent with over 20 years of experience at Waco Title. If you’ve bought or sold a home in Northwest Arkansas, there’s a good chance you’ve been across the closing table from her. Deysi shares her journey from moving to the U.S. in 1994 to building a long, successful career in the title industry. We dive into what really happens behind the scenes during a real estate closing, how technology is changing the process (including remote and international closings), and why trust and relationships are everything in this business. Beyond real estate, Deysi opens up about her personal growth, stepping away from management to refocus on what she loves most, and the importance of family, community, and staying grounded. Plus, we get into some fun rapid-fire questions covering her favorite local spots, weekend activities, and dream job on a beach somewhere. If you’re curious about real estate, love local stories, or just want to hear from someone who’s helped shape the NWA community behind the scenes, this is an episode you don’t want to miss. We’re local real estate agents here in Northwest Arkansas—if you’re thinking about buying, selling, or investing, we’d love to connect. Reach out to us on Instagram email us at sonwapodcast@gmail.com. https://www.instagram.com/sonwapodcast/ [https://www.instagram.com/sonwapodcast/]

20 Mar 2026 - 55 min
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