Soccer Stories

The World Cup Ambush Marketing War

13 min · 2. juli 2026
episode The World Cup Ambush Marketing War cover

Description

Football gradually became a business, that's no mystery. But there's a War happening behind the scenes... And almost no one is aware of it.From brands trying to secure their spot to some shady dealings, the World Cup is football's biggest stage, but also the highest opportunity to make money.Join us as we discover why, and how, FIFA turned the major tournament into a Marketing War... And who's winning the battle!

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