The Rock And Roll Realtor: From Zero To 100K Followers and $10M in Year 4
What does it look like when a Midwest transplant loses his job, listens to his wife, gets into real estate, and decides he's going to do it completely differently than everyone else?It looks like Brad White — the Rock and Roll Realtor out of Northeast Florida — who now has nearly 100,000 followers across TikTok, Facebook, YouTube, and Instagram, gets paid residual income by social media platforms for his videos, runs webinars with 200+ registrants every week, and closed $10 million in volume last year, all in under four years. All while wearing band t-shirts and dropping one-liners you probably can't say on a family program.Craig Garcia and Bill Mei sit down with Brad for a conversation that covers real estate, social media, Gen X music taste, and the Jacksonville market in a way you won't hear anywhere else.Brad breaks down exactly how he built his following from scratch — starting with 300 views per video for a year, grinding until October 2024 when he finally crossed 10,000 followers on TikTok (the threshold where they start paying you), and then watching the whole thing accelerate. He talks about the hook, why the first two seconds of every video are everything, why he banks 20-30 videos at a time, and how he now charges other agents $200 to film their listings — because one of those condos racked up over a million views. Plus: rates had a rough week. The bond market was hoping for more out of the US-China talks and didn't get it. Craig and Bill wrap the episode with a quick update on where things stand.Topics covered:- How Brad White went from fired finance guy to 100K followers in 4 years- Why he left his first brokerage (they had opinions about his language)- The social media coach who eventually became his broker- One quality video per day — and why most agents fail at this- Batch filming, talking head videos, green screens, and local content- Why pool homes in Jacksonville are selling with multiple offers right now- New construction price points: Palm Coast, St. Johns County, Green Cove Springs- Agrihood communities — 8,000 homes, working farms, coming to Northeast Florida- Why relocation buyers don't care about mortgage rates- Where Brad's buyers are coming from (and why Illinois keeps showing up)- Bond market reaction to the US-China meeting — rates edging higher, 10-year near 4.6%- Brad's darkest secret: a nostalgic breakfast treat!Find Brad:Instagram: https://www.instagram.com/rocknrolrealestate/Facebook: https://www.facebook.com/profile.php?id=61550123191966YouTube: @rockandrollrealestate [https://studio.youtube.com/channel/UCBA_dnUKUW3HLwdtXlTRtNg] TikTok: https://www.tiktok.com/**Subscribe for weekly market updates** on rates, inflation, jobs reports, and what actually moves mortgage pricing. 📍South Florida focus — national relevance. #MortgageRates #HousingMarket #RealEstate #Fed #FannieMae #FreddieMac #MBS #Refinance #HomeBuying #SouthFloridaRealEstate 🎧 LISTEN & SUBSCRIBE TO THE SOUTH FLORIDA MORTGAGE REPORT 🔁 YouTube playlist (all episodes): https://www.youtube.com/playlist?list=PLCOa_zSrotiecbiomGKhTzASCBToYQUea 📱 Subscribe & follow on your favorite platform: • Apple Podcasts: https://podcasts.apple.com/us/podcast/south-florida-mortgage-report/id1834181574 • Spotify: https://open.spotify.com/show/5QxG2PzPd3W9pJFqQnLAPS?si=5a667fbd60a44ce9 📌 HELPFUL LINKS 📩 Housing Newsletter: Stay informed with curated mortgage and housing insights delivered straight to your inbox: https://housingnewsletters.com/craiggarcia ✅ Pre-Approvals 24/7: Get started anytime: Option 1 https://loancenter.cp-mtg.com/dr/c/rhx8h Option 2 https://loancenter.cp-mtg.com/dr/c/w2o7v
