Individualised Patient Care versus Standardisation in IVF

Integrating AI into your clinic

In this episode, we feature Dr Cristina Hickman’s talk at the Canadian Fertility & Andrology Society Conference, where she explores how artificial intelligence is transforming fertility care. From AI-powered embryo and sperm assessment to robotic storage and real-time patient updates, Dr Hickman reveals how Avenues is redefining clinical practice with compassion and innovation. Tune in to learn how technology can improve outcomes, empower patients, and set a new global standard for reproductive medicine.

Individualised Patient Care versus Standardisation in IVF

In this episode of The Avenues Innovation Series, we bring you a full debate hosted by Nexpring Horizons and chaired by Magdalena Depa Martynow. The topic is one of the most important questions in reproductive medicine: “The edge of individualised patient care versus strict IVF protocol standardisation.” Arguing for individualisation is Cristina Hickman, founder of Avenues, who believes IVF care should adapt to the unique needs of each patient. Representing the case for standardisation is Thomas Ebner, who highlights the importance of safety, consistency and reproducibility in clinical practice. Together, they explore how the future of IVF should be shaped: through the stability and trust created by standardised protocols, or through a more flexible, patient centred approach that embraces innovation. ✨ Follow us for more insights and conversations on fertility and reproductive health: Instagram & TikTok → @avenues.life