Spokes & Strategy: Marketing the Bicycle

Spokes & Strategy: Marketing the BicycleThe show where the business of bikes meets the joy of riding. Hosted by Brandon Morphew and Chris Mehlman of Miso Partners, it’s a free-flowing conversation about how independent shops, athletes, and brands can evolve in a changing industry without losing the soul of cycling. From sales strategies and storytelling to customer engagement and community, each episode explores how to modernize the way we sell and celebrate bikes, balancing innovation with authenticity. No jargon, no hard sell, just real talk from two riders who love this world and want to see it thrive.