Start Me Up

Why your next HQ should be in London

ZEDRA's Brieanne Runsten and Abhishek Lahoti, Vice President at Sapphire Ventures explore: · Why do companies choose a HQ where they do? What factors go into those decisions; · What European markets does Abhishek recommend US-based companies go after first; and · Has the European tech market now grown enough to compete with the American market?

Why Colorado companies choose the UK

ZEDRA's Nick Whitehead and Erin Kuhn, British Consul at the Foreign and Commonwealth Office, come together to discuss: · the benefits of people and companies migrating out of the larger US cities during the COVID-19 pandemic for Colorado; · the current appetite for Coloradoan companies expanding into the UK; and · key tips for Coloradoan companies looking to expand into the UK market.

Why the biggest failures can be the best lessons learnt

ZEDRA's Brieanne Runsten brought together Klaus Wehage, CEO of 10X Innovation Labs and Aaron McDaniel, Head of Entrepreneurship, ahead of the launch of, 10X MARKET EXPANSION, their new book on Global Expansion to discuss some of their key findings including: • The top 3 similarities and differences between expanding into the US and expanding globally; • Interpreneur – what is it and how does one start down this career path; and • The biggest failures that have been the best ones to learn from.