Cover image of show State of Good by Pure Charity

State of Good by Pure Charity

Podcast by Mike Rusch, Pure Charity

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About State of Good by Pure Charity

The Pure Charity State of Good Podcast is your weekly intelligence brief for nonprofit leaders and fundraisers. Each episode cuts through the noise to deliver what actually matters: how donors are thinking about giving right now, what's shifting in the sector, and the psychology behind generosity. Data-driven insights you can use immediately, in about 10 minutes, once a week.

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11 episodes

episode State of Good for May 18, 2026 artwork

State of Good for May 18, 2026

Episode Title: Foundation Priorities Are Shifting — Is Your Organization Ready? Summary: - The Center for Effective Philanthropy's State of Nonprofits 2026 report reveals the most challenging operational environment for nonprofits in years, with foundations redirecting dollars toward basic needs programs * A new IRS Form 990 Transparency Initiative will change how nonprofits report activities and how the public accesses that information * Research shows donor-advised fund donors are rarely anonymous — opening major relationship-building opportunities for nonprofits * A Cambridge University study confirms that specific, verifiable impact claims build donor trust far more effectively than abstract appeals * The University of Nevada's Giving Day raised over $1 million from 1,900+ donors, proving broad-based community giving is still powerful Links: - Center for Effective Philanthropy — State of Nonprofits 2026: https://cep.org/wp-content/uploads/2026/05/CEP_State_of_Nonprofits_2026_FNL.pdf * Community Foundation of Greater Memphis — National Trends in Giving and the Growing Nonprofit Crisis: https://cfgm.org/the-well-must-not-run-dry-national-trends-in-giving-and-the-growing-nonprofit-crisis/ [https://cfgm.org/the-well-must-not-run-dry-national-trends-in-giving-and-the-growing-nonprofit-crisis/] * Inside Philanthropy — 5 Things We Know About the New IRS Form 990 Transparency Initiative: https://www.insidephilanthropy.com/home/5-things-we-know-about-the-new-irs-form-990-transparency-initiative [https://www.insidephilanthropy.com/home/5-things-we-know-about-the-new-irs-form-990-transparency-initiative] * American Heart Association Advisor Insights — Donor Advised Funds 2026 Outlook & Strategic Implications: https://www.heart.org/en/get-involved/ways-to-give/planned-giving/professional-advisors-and-trustees/advisor-insights/donor-advised-funds-2026-outlook-and-strategic-implications [https://www.heart.org/en/get-involved/ways-to-give/planned-giving/professional-advisors-and-trustees/advisor-insights/donor-advised-funds-2026-outlook-and-strategic-implications] * Cambridge University / Voluntas — Will You Trust Me? How Individual American Donors Respond to Informational Signals: https://www.cambridge.org/core/journals/voluntas/article/will-you-trust-me-how-individual-american-donors-respond-to-informational-signals-regarding-local-and-global-humanitarian-charities/0BA7A0086C78EDF08DE38726C1750CFD [https://www.cambridge.org/core/journals/voluntas/article/will-you-trust-me-how-individual-american-donors-respond-to-informational-signals-regarding-local-and-global-humanitarian-charities/0BA7A0086C78EDF08DE38726C1750CFD] * University of Nevada — 2026 Giving Day: https://www.unr.edu/nevada-today/news/2026/thank-you-for-giving [https://www.unr.edu/nevada-today/news/2026/thank-you-for-giving] Approximate Timestamps: - 0:00 — Introduction and weekly preview * 0:35 — Foundation funding shifts and nonprofit sustainability challenges * 3:15 — New IRS Form 990 Transparency Initiative * 4:30 — Why Donors Give: The power of specificity in building trust * 5:30 — What Changed: Donor-advised fund anonymity is rarer than you think * 6:45 — The Bottom Line: Three actions for this week * 7:30 — Good in Action: University of Nevada's record-breaking Giving Day * 8:15 — Sign-off

18 May 2026 - 8 min
episode State of Good for May 11, 2026 artwork

State of Good for May 11, 2026

Episode Title: Gen Z Is Already Outgiving Other Generations — And What That Means for Your Fundraising Strategy Summary: - New data from GoFundMe and GivingTuesday Data Commons shows Gen Z participating in philanthropy at higher rates than other adult generations, with community-powered fundraising platforms serving as their primary on-ramp * The BBB's Give.org 2026 Donor Trust Report finds 42% of U.S. adults are open to charity outreach, but a persistent trust gap means transparency is more critical than ever * Government funding cuts for social services are creating both pressure and opportunity for nonprofits to position themselves as essential community infrastructure * Legacy giving research reveals that estate planning dramatically increases charitable bequests, driven by donors' desire to extend their impact beyond their lifetime * Delco Gives raised $2.5 million in 24 hours with 300+ nonprofits collaborating in a community-wide giving day Links: - Data Shows Gen Z Is In The Beginning Stages Of Philanthropy (The Nonprofit Times): https://thenonprofittimes.com/npt_articles/data-shows-gen-z-is-in-the-beginning-stages-of-philanthropy/ * Gen Z Philanthropy Outpaces That of Other Adults, New Data Shows (Nonprofit PRO): https://www.nonprofitpro.com/article/gen-z-philanthropy-outpaces-that-of-other-adults-new-data-shows/ [https://www.nonprofitpro.com/article/gen-z-philanthropy-outpaces-that-of-other-adults-new-data-shows/] * Donor Openness Near High Although Trust Gap Persists (Give.org): https://give.org/news/donor-trust-report-2026-openness-trust-gap [https://give.org/news/donor-trust-report-2026-openness-trust-gap] * Government Cuts Are Testing Nonprofits, Creating New Opportunity (The Nonprofit Times): https://thenonprofittimes.com/npt_articles/government-cuts-are-testing-nonprofits-creating-new-opportunity/ [https://thenonprofittimes.com/npt_articles/government-cuts-are-testing-nonprofits-creating-new-opportunity/] * 'Too Many Nonprofits' Is Not Our Biggest Problem (Center for Effective Philanthropy): https://cep.org/blog/too-many-nonprofits-is-not-our-biggest-problem/ [https://cep.org/blog/too-many-nonprofits-is-not-our-biggest-problem/] * Legacy Giving Research (Foundation for Philanthropy Research): https://leavealegacy.com/research/ [https://leavealegacy.com/research/] * Delco Gives Raises More Than $2.5M (WHYY): https://whyy.org/articles/delco-gives-delaware-county-nonprofits-fundraising/ [https://whyy.org/articles/delco-gives-delaware-county-nonprofits-fundraising/] Approximate Timestamps: - 0:00 — Introduction and episode preview * 0:30 — Gen Z's philanthropic emergence and the trust gap * 3:30 — Why donors give: the psychology of legacy giving * 5:00 — What changed: government funding shifts and nonprofit sector resilience * 6:30 — The bottom line and three action items * 7:30 — Good in Action: Delco Gives raises $2.5M in 24 hours * 8:30 — Sign-off

11 May 2026 - 8 min
episode State of Good for May 4, 2026 artwork

State of Good for May 4, 2026

Episode Title: "Survival, Stability, and the 31% Recurring Donor Surge" Summary: - AFP Icon conference reveals fundraisers are focused on survival strategies amid inflation, federal cuts, and tax changes * Recurring donor bases have grown 31% since 2023, offering a blueprint for revenue stability * The IRS announces a formal rework of Form 990, signaling enhanced transparency requirements ahead * New research on 2,000+ donors reveals recurring givers see themselves as mission partners, not just supporters * Action steps: diversify funding sources, optimize recurring giving, and prepare for new reporting standards Sources Mentioned: - Chronicle of Philanthropy — "Inflation, Cuts, Tax Changes: A Tough Year Takes Center Stage at AFP Icon": https://www.philanthropy.com/news/inflation-cuts-tax-changes-a-tough-year-takes-center-stage-at-afp-icon/ * BYU Scholars Archive — "Nonprofit Leaders' Perceived Top Struggles: A Qualitative Study": https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=1195&context=joni [https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=1195&context=joni] * Nonprofit Pro — "Recurring Donor Base Grew 31% Since 2023, New Data Reveals": https://www.nonprofitpro.com/article/recurring-donor-base-grew-31-since-2023-new-data-reveals/ [https://www.nonprofitpro.com/article/recurring-donor-base-grew-31-since-2023-new-data-reveals/] * The Nonprofit Times — "Reworking Of Federal Form 990 Set To Begin": https://thenonprofittimes.com/npt_articles/reworking-of-federal-form-990-set-to-begin/ [https://thenonprofittimes.com/npt_articles/reworking-of-federal-form-990-set-to-begin/] * NP Tech for Good — "New Research Reveals What Motivates Recurring Donors": https://www.nptechforgood.com/2026/04/28/new-research-reveals-what-motivates-recurring-donors/ [https://www.nptechforgood.com/2026/04/28/new-research-reveals-what-motivates-recurring-donors/] Approximate Timestamps: - 0:00 — Introduction and episode preview * 0:35 — The Big Picture: AFP Icon, economic headwinds, and recurring donor growth * 4:00 — Why Donors Give: The partnership mindset of recurring donors * 5:15 — What Changed: Form 990 rework and transparency implications * 6:15 — The Bottom Line and three action items * 7:30 — Good in Action: Community over competition at AFP Icon * 8:30 — Sign-off

4 May 2026 - 7 min
episode State of Good for April 27, 2026 artwork

State of Good for April 27, 2026

Episode Title: The Great Donor Concentration: 80% of Giving Now Comes from Major Donors Summary: - Major donors now fuel 80% of all charitable contributions as the overall donor base continues to shrink, according to fourth-quarter 2025 data from the Chronicle of Philanthropy * Retained donors are seeing median gifts increase 20% year-over-year, with monthly donors showing a 71% retention rate after 12 months * The 2026 M+R Benchmarks confirm online giving's upward trajectory, with monthly giving as the standout performer * New research shows Christian women are the architects of household giving decisions, approaching philanthropy strategically as a family practice * Omidyar Network's outgoing CEO warns that philanthropy is "underestimating AI" at a critical moment for governance and policy Links: - Chronicle of Philanthropy — Major Donors Fuel 80% of Giving: https://www.philanthropy.com/news/major-donors-fuel-80-of-giving-as-donor-base-shrinks/ * NonProfit PRO — Median Gift Up 20% as Donors Who Stay Give More: https://www.nonprofitpro.com/article/median-gift-up-20-as-donors-who-stay-give-more-often-and-more-generously/ [https://www.nonprofitpro.com/article/median-gift-up-20-as-donors-who-stay-give-more-often-and-more-generously/] * NonProfit PRO — M+R Benchmarks 2026: https://www.nonprofitpro.com/article/mr-benchmarks-2026-what-online-giving-growth-means-for-your-donor-file/ [https://www.nonprofitpro.com/article/mr-benchmarks-2026-what-online-giving-growth-means-for-your-donor-file/] * NonProfit PRO — Christian Women Lead Household Giving: https://www.nonprofitpro.com/article/christian-women-lead-their-households-giving-strategy-new-data-shows/ [https://www.nonprofitpro.com/article/christian-women-lead-their-households-giving-strategy-new-data-shows/] * Inside Philanthropy — Philanthropy Is Underestimating AI: https://www.insidephilanthropy.com/home/philanthropy-is-underestimating-ai-heres-how-to-catch-up [https://www.insidephilanthropy.com/home/philanthropy-is-underestimating-ai-heres-how-to-catch-up] * Hawaii Attorney General — Kona Low Disaster Relief Guidance: https://ag.hawaii.gov/wp-content/uploads/2026/04/News-Release-2026-18.pdf [https://ag.hawaii.gov/wp-content/uploads/2026/04/News-Release-2026-18.pdf] Approximate Timestamps: - 0:00 — Introduction and episode preview * 0:35 — The Great Donor Concentration: major donors fuel 80% of giving * 2:30 — Retention pays off: median gifts up 20%, monthly giving benchmarks * 3:45 — Why Donors Give: Christian women as architects of household philanthropy * 4:45 — What Changed: philanthropy underestimating AI * 5:45 — The Bottom Line: three action items for the week * 6:45 — Good in Action: Hawaii's disaster response infrastructure * 7:45 — Sign-off

27 Apr 2026 - 7 min
episode State of Good for April 20, 2026 artwork

State of Good for April 20, 2026

Episode Title: The Intention-Action Gap: What Donors Say vs. What They Do Summary: - New research from Effective Altruism Australia reveals philanthropic funders claim to prioritize evidence but give based on emotional connection — pair your data with story * Nonprofit PRO highlights how fundraising caution is costing organizations real dollars — your donors may be waiting for the right ask * Harris Poll data shows only 1% of older Americans prioritize philanthropy in wealth transfer plans, but younger inheritors are 3x more likely — start next-gen cultivation now * Nonprofit Quarterly identifies five distinct generosity profiles among American donors — understanding motivation matters more than demographics * The 2026 Giving Challenge in Sarasota raised $16.7 million in 24 hours through collaborative community fundraising Links: - Inside Philanthropy — The Data Is In: "Effective" Philanthropy Has an Evidence Issue: https://www.insidephilanthropy.com/home/the-data-is-in-effective-philanthropy-has-an-evidence-issue * Nonprofit PRO — Nonprofit Donor Solicitation: Cost of Caution: https://www.nonprofitpro.com/article/nonprofit-donor-solicitation-how-caution-may-be-costing-you-donations/ [https://www.nonprofitpro.com/article/nonprofit-donor-solicitation-how-caution-may-be-costing-you-donations/] * The Nonprofit Times — Transfers Of Wealth Might Be Excluding Nonprofits: https://thenonprofittimes.com/npt_articles/transfers-of-wealth-might-be-excluding-nonprofits/ [https://thenonprofittimes.com/npt_articles/transfers-of-wealth-might-be-excluding-nonprofits/] * Nonprofit Quarterly — Why Americans Give: New Research Finds 5 Distinct Profiles for Generosity: https://nonprofitquarterly.org/why-americans-give-new-research-finds-5-distinct-profiles-for-generosity/ [https://nonprofitquarterly.org/why-americans-give-new-research-finds-5-distinct-profiles-for-generosity/] * Community Foundation of Sarasota County — 2026 Giving Challenge Results: https://www.cfsarasota.org/press-release/2026-giving-challenge-results [https://www.cfsarasota.org/press-release/2026-giving-challenge-results] Approximate Timestamps: - 0:00 — Introduction and episode preview * 0:30 — The evidence gap in "evidence-based" giving and donor solicitation practices * 3:30 — The great wealth transfer reality check * 4:30 — Why donors give: five generosity profiles * 5:45 — What changed this week: closing the intention-action gap * 6:45 — The bottom line and three action items * 7:30 — Good in Action: 2026 Giving Challenge raises $16.7 million * 8:15 — Sign-off

20 Apr 2026 - 8 min
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