Stock Takes with Katana

A Balancing Act: How to Manage Multiple Sales Channels with Mark Cohen

11 min · 22. nov. 2024
episode A Balancing Act: How to Manage Multiple Sales Channels with Mark Cohen cover

Description

In this episode, Mark, Head of Tech Partnerships at Katana, explores the challenges of scaling inventory-based businesses. Drawing from two decades of experience, Mark discusses multichannel selling strategies, the importance of forecasting, building a connected tech stack, and transitioning between B2B and B2C models. He emphasizes the value of hiring experts to optimize processes and avoid costly mistakes. Links: * Connect with Mark on ⁠⁠⁠LinkedIn [https://www.linkedin.com/in/marklawrencecohen/]⁠ * Connect with Sarah on ⁠⁠⁠LinkedIn [https://www.linkedin.com/in/sarah-hamid/]⁠ * Learn more about ⁠⁠Katana Cloud Inventory [https://katanamrp.com/?utm_campaign=Stock%20Takes%20Podcast&utm_source=Spotify&utm_medium=podcast&utm_content=spotify-episode-5]

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episode A Balancing Act: How to Manage Multiple Sales Channels with Mark Cohen artwork

A Balancing Act: How to Manage Multiple Sales Channels with Mark Cohen

In this episode, Mark, Head of Tech Partnerships at Katana, explores the challenges of scaling inventory-based businesses. Drawing from two decades of experience, Mark discusses multichannel selling strategies, the importance of forecasting, building a connected tech stack, and transitioning between B2B and B2C models. He emphasizes the value of hiring experts to optimize processes and avoid costly mistakes. Links: * Connect with Mark on ⁠⁠⁠LinkedIn [https://www.linkedin.com/in/marklawrencecohen/]⁠ * Connect with Sarah on ⁠⁠⁠LinkedIn [https://www.linkedin.com/in/sarah-hamid/]⁠ * Learn more about ⁠⁠Katana Cloud Inventory [https://katanamrp.com/?utm_campaign=Stock%20Takes%20Podcast&utm_source=Spotify&utm_medium=podcast&utm_content=spotify-episode-5]

22. nov. 202411 min