Stop The Scroll w/ Brianna Doe

In this episode of Stop the Scroll, host Brianna Doe [https://www.linkedin.com/in/brianna-doe/] interviews Olivia Owens [https://www.linkedin.com/in/olivialowens/], the head of creator partnerships and business development at Teachable. They discuss the evolving landscape of creator monetization, the importance of authenticity in partnerships, and the future of work. The conversation delves into how creators can effectively monetize their content, the significance of aligning monetization strategies with one's lifestyle, and insights into Teachable's "9 to 5 Quitters Club" initiative. ========================================= Best Moments: (01:20) Olivia's role at Teachable and the evolution of creator partnerships (04:43) Advice for creators looking to monetize their content (07:05) The importance of lifestyle and audience engagement in choosing monetization strategies (10:59) The concept of the "9 to 5 Quitters Club" and redefining work (16:05) Goals and success metrics for the 9 to 5 Quitters Club initiative (17:54) Tips for creators interested in building courses (19:37) The importance of not overthinking monetization and diversifying revenue streams (22:18) The evolving creator economy on LinkedIn (23:35) Off-the-record segment: Olivia's personal preferences and opinions ========================================= Guest Bio: Olivia Owens [https://www.linkedin.com/in/olivialowens/] is the head of creator partnerships and business development at Teachable, a platform that helps creators monetize their knowledge through courses, coaching, and digital products. With over two years at Teachable, Olivia has been instrumental in developing and evolving creator partnerships, focusing on authentic storytelling and adding value to creators' journeys. Her approach emphasizes the importance of lifestyle alignment and audience engagement in creating successful digital products. ========================================= The Secrets to Thriving Creator-Brand Partnerships [http://impact.com/lp/bri] If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com [http://impact.com/lp/bri] (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships [http://impact.com/lp/bri], a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri [http://impact.com/lp/bri] to figure out how you can better collaborate and partner with creators you’re working with!

In this episode of Stop the Scroll, host Brianna Doe [https://www.linkedin.com/in/brianna-doe/] interviews Tameka Bazile [https://www.linkedin.com/in/tamekabazile/], a powerhouse in paid social and cultural storytelling. They discuss influencer marketing, content creation, and the evolving landscape of social media platforms. The conversation delves into the challenges of making traditional brands social-first, balancing informative and engaging content on LinkedIn, and the importance of increasing representation of Black creators in social media. ========================================= Best Moments: (01:16) Challenges of making traditional brands social-first (04:11) Balancing informative and engaging content on LinkedIn (21:01) Creating content on TikTok vs. LinkedIn (23:19) Plans for monetizing TikTok content (27:09) Expectations for LinkedIn in 2025 (28:27) Rapid-fire questions segment: “Off the Record” (32:54) The importance of more Black creators in social media ========================================= Guest Bio: Tameka Bazile [https://www.linkedin.com/in/tamekabazile/] is a social and content strategist and a multi-platform content creator on TikTok and LinkedIn. She has amplified major events like Tameka 100 and driven branded campaigns with names like Nissan and Amazon. Known for her engaging and informative content, Tameka brings valuable insights into making traditional brands relevant in the digital space while maintaining their core essence. She is also a creator, speaker, and a US LinkedIn Creator Accelerator Alumni, passionate about discussing social media culture and careers. ========================================= The Secrets to Thriving Creator-Brand Partnerships [http://impact.com/lp/bri] If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com [http://impact.com/lp/bri] (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships [http://impact.com/lp/bri], a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri [http://impact.com/lp/bri] to figure out how you can better collaborate and partner with creators you’re working with!

In this episode of Stop the Scroll, host Brianna Doe [https://www.linkedin.com/in/brianna-doe/] interviews Kwame Appiah [https://www.linkedin.com/in/agentkwam/], head of influencer engagement and events at Later, and former contestant on the reality show Love is Blind. They discuss the realities of content creation, brand partnerships, and the importance of personal connections in influencer marketing. ========================================= Best Moments: (01:45) Kwame's role at Later and creator-focused events (04:07) Kwame's experience as a content creator (05:34) The challenges and misconceptions about content creation (07:38) Kwame's approach to brand partnerships and sponsorships (09:03) Kwame's favorite brand partnerships (14:28) The importance of creative freedom in partnerships (15:31) Kwame's thoughts on gifting campaigns (22:36) Later Creator Club and its purpose (28:11) Advice for brands and creators in influencer marketing (31:28) Rapid-fire questions in the "Off the Record" segment ========================================= Guest Bio: Kwame Appiah [https://www.linkedin.com/in/agentkwam/] is the head of influencer engagement and events at Later, a leading influencer marketing solutions company. Known for his appearance on the popular Netflix show Love is Blind, Kwame brings a unique perspective to his role as both a content creator and marketing professional. He focuses on fostering deeper connections between brands and creators, hosting podcasts for Later, and organizing events like the Later Creator Club to facilitate meaningful interactions in the influencer marketing space. ========================================= The Secrets to Thriving Creator-Brand Partnerships [http://impact.com/lp/bri] If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com [http://impact.com/lp/bri] (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships [http://impact.com/lp/bri], a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri [http://impact.com/lp/bri] to figure out how you can better collaborate and partner with creators you’re working with!

In this episode of Stop the Scroll, host Brianna Doe [https://www.linkedin.com/in/brianna-doe/] interviews Jayde Powell [https://www.linkedin.com/in/jaydeipowell/], a content creator and marketer, about her experiences in influencer marketing, social media strategies, and the creator economy. They discuss the nuances between creators and influencers, pricing strategies, and the untapped potential of LinkedIn as a platform for creators. ========================================= Best Moments: (01:38) Favorite social media platforms for creators and marketers (03:01) Definition of creators vs. influencers (05:56) Pricing strategies for content creators (09:01) Approaches to determining budgets for creator partnerships (13:43) Importance of transparent communication in brand partnerships (16:36) Favorite brand partnerships and challenges faced (22:05) Advice for creators working with marketers (26:00) Discussion on why social media marketing is undervalued (28:46) Dream brand partnership as a creator (30:16) Excitement about LinkedIn's potential in the creator economy ========================================= Guest Bio: Jayde Powell [https://www.linkedin.com/in/jaydeipowell/] is a content creator, marketer, and the founder and head of creative at MDash Doe, a content and creative development agency. She hosts Creator Tea Talk, a LinkedIn audio series discussing the creator economy. Jayde has worked with notable brands such as Netflix, Amazon Prime Video, and Essence. Known for her comedic content and insightful takes on social media marketing, Jayde is particularly active on LinkedIn, where she advocates for its potential as a hub for creators. ========================================= The Secrets to Thriving Creator-Brand Partnerships [http://impact.com/lp/bri] If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com [http://impact.com/lp/bri] (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships [http://impact.com/lp/bri], a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri [http://impact.com/lp/bri] to figure out how you can better collaborate and partner with creators you’re working with!

In this episode of Stop the Scroll, host Brianna Doe [https://www.linkedin.com/in/brianna-doe/] interviews Sarah Adam [https://www.linkedin.com/in/1sarahadam/], head of partnerships and influencer marketing at Wix, about their approach to B2B influencer marketing. Sarah and Brianna dive into the importance of brand awareness, the challenges of finding influencers in niche markets, and how long-term partnerships drive value. They also explore how LinkedIn plays a role in B2B influencer marketing and the balance between giving influencers creative freedom and ensuring they understand the product. ========================================= Best Moments: (01:10) How Wix measures success in influencer marketing (05:34) The growth of Wix's influencer marketing team (07:29) Experiences working with an agency for influencer marketing (14:42) Criteria for selecting influencers for Wix (23:00) Channels leveraged for influencer marketing at Wix (28:43) Structure of partnerships with influencers ========================================= Guest Bio Sarah Adam is the head of partnerships and influencer marketing at Wix, focusing on B2B solutions. She has been instrumental in building Wix's influencer marketing program from the ground up over the past 2-3 years. Sarah is known for creating valuable content on influencer marketing on LinkedIn and sharing resources with the marketing community. ========================================= The Secrets to Thriving Creator-Brand Partnerships [http://impact.com/lp/bri] If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com [http://impact.com/lp/bri] (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships [http://impact.com/lp/bri], a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri [http://impact.com/lp/bri] to figure out how you can better collaborate and partner with creators you’re working with!