Stories Matter! - How Leaders Use Storytelling to Build Values-Driven Cultures

S14 E24 A Leaders Journey Part 4 with Shelli Jost Brady & Gayle Turner

Welcome to another episode of Stories Matter! On today's show, Shelli Jost Brady interviews her co-host Gayle Turner, Executive Producer at The Storytellers Channel. In this episode, Gayle shares his personal journey and the incredible transformation he has experienced as a leader. The conversation takes an interesting turn as they reminisce about a popular television show from their childhood and discuss the significance of storytelling in impacting behavior and leaving a lasting legacy. Gayle also discusses the challenges he faced during the COVID-19 pandemic and how he and his team adapted their approach to help senior leaders become more effective in their roles. Don't miss this inspiring and informative episode filled with valuable insights on the power of story in transforming lives. Welcome to S14 E24: Gayle Turner - A Leader's Journey Part 4. Let's dive in! Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ [https://storytellerschannel.com/] For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ [https://www.linkedin.com/in/wgayleturner/]  Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/ [https://www.linkedin.com/in/shelli-jost-brady-94b44835/] Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire [https://storytellerschannel.com/inspire] Keywords Stories Matter, Storytellers Channel, leaders, Story, transform lives, Gayle Turner, Shelli Jost Brady, Alchemy Consulting, power of story, impact behavior, sustainable change, inspiring commitment, leaving a legacy, leadership, crafting intentional stories, COVID, theater, audience, storytelling, fear of impending humiliation, public humiliation, memories, change, career, strategic planning, culture, values, neuroscience, imprinting behavior, integrity, intentional storytelling, context, bridge, growth, senior management, sessions, podcasts, newsletter.

S18 E8 Values Matter [Creating Impactful Business Relationships]

"We believe people matter more than money." [Why This Is Important] - The main objective of this episode is to become a person worth listening to so you can effectively engage with others, especially in challenging situations. As highlighted in the story shared, the importance is to shift the focus from entitlement to mutual respect and understanding when interacting with others. [What you need to know] - In this episode, the hosts and guest discuss the significance of self-awareness and empathy in relationships, especially in situations where service and entitlement interplay. The conversation delves into the complexities of societal values and how they impact human interactions. [What you need to do] - All Action Steps: Reflect on your own behaviors and attitudes towards service, entitlement, and empathy. Consider how you can elevate the way you show up in your interactions with others. Challenge your mindset and strive to engage with a sense of genuine respect and understanding. [TAKE ACTION] - Do this now: Take a moment to introspect and identify areas in your life where you can practice more self-awareness and empathy, particularly in your interactions with service providers or in situations where entitlement may be a factor. Endeavor to prioritize mutual respect and understanding in your relationships with others. Bios Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ [https://storytellerschannel.com/] For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ [https://www.linkedin.com/in/wgayleturner/]  Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn more. https://www.linkedin.com/in/shelli-jost-brady-94b44835/ [https://www.linkedin.com/in/shelli-jost-brady-94b44835/] Download a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire [https://storytellerschannel.com/inspire] Ajax Greene is a polymath who has synergized being a world-class athlete, a successful business leader with a 40-year meditation practice into a focused mission to bring coherence to the global economy one person and one organization at a time. He believes brain coherence is the foundation that human and business success is built on. Check out Coherence Collaborative https://coherencecollaborative.com/ [https://coherencecollaborative.com/] or his LinkedIn profile to learn more. https://www.linkedin.com/in/ajaxgreene/ [https://www.linkedin.com/in/ajaxgreene/] Keywords Gayle Turner, The Storytellers Channel, Shelli Jost Brady, Alchemy Consulting, Ajax Greene, Coherence Collaborative, service, annoyance, self compassion, self awareness, new economy, coherence, relationships, low self esteem, privilege, entitlement, ownership, social contract, courtesy, compassion, money, values, compassion, business, vendors, payroll, finance, transparency, compassion, care, externalities, small organizations, big corporations, interconnectedness, constituents, people matter, money

S18 E7 Values Matter [Creating Impactful Business Relationships]

"Can I have a salad with feta on the side?" Sounds familiar, right? But what happens when your order is wrong, and the service is poor? [Why This Is Important] The main message is to become a person worth listening to so you can handle tricky situations with grace and empathy. When faced with disappointing service, it's crucial to understand the values of the organization, the employee's situation, and our own role in the interaction. [What you need to know] In this episode, we discussed the impact of poor service and the values of an organization on our experiences. We touched on the dynamics of frontline service jobs, the responsibility of consumers, and the distinction between individual behavior and systemic issues. [What you need to do] 1. Reflect on your own expectations and behaviors when facing poor service. 2. Consider the values and systems in place within the organization that may affect employee behavior. 3. Practice empathy and kindness towards service staff, recognizing the challenges they may be facing. 4. Assess your role and responsibility as a consumer in problematic situations. [TAKE ACTION] The next time you encounter disappointing service, take a moment to understand the situation from the employee's perspective and respond with empathy and kindness. Bios Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ [https://storytellerschannel.com/] For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ [https://www.linkedin.com/in/wgayleturner/]  Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn more. https://www.linkedin.com/in/shelli-jost-brady-94b44835/ [https://www.linkedin.com/in/shelli-jost-brady-94b44835/] Download a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire [https://storytellerschannel.com/inspire] Ajax Greene is a polymath who has synergized being a world-class athlete, a successful business leader with a 40-year meditation practice into a focused mission to bring coherence to the global economy one person and one organization at a time. He believes brain coherence is the foundation that human and business success is built on. Check out Coherence Collaborative https://coherencecollaborative.com/ [https://coherencecollaborative.com/] or his LinkedIn profile to learn more. https://www.linkedin.com/in/ajaxgreene/ [https://www.linkedin.com/in/ajaxgreene/] Keywords Gayle Turner, The Storytellers Channel, Shelli Jost Brady, Alchemy Consulting, Ajax Greene, Coherence Collaborative, restaurant service, poor service, customer experience, values, organization, employee behavior, brand values, patron responsibility, food industry, empathy, compensation, accountability, engagement, human compassion, systemic issues, feedback, consumer behavior, customer expectations, relationship, society, kindness, organizational values, organizational compassion, choice, dividends, compassion, organization values, customer values

S18 E6 Customer Trust [A Reflection of Brand Values]

"Well, if that's the work you do, and if they're all doing it, it's not like you can go from one and the other is gonna be that much different. They all do it." - Ajax Greene [Why This Is Important] - Objective: The main message is to understand how business values manifest in behavior and how it affects decision-making for employees, customers, and suppliers. Become a person worth listening to so you can make informed decisions about the brands you support. [What you need to know]: In this episode, the focus is on the 5 constituencies of a brand: employees, customers, suppliers, communities, and the finance community. The discussion delves into the behavior of large corporations regarding prioritizing money over people, dysfunctional business practices, and the importance of company transparency. [What you need to do]: Listen to the stories and insights shared in the podcast to gain a deeper understanding of how business values impact various stakeholders in the business ecosystem. Evaluate your support for brands based on their treatment of employees, vendors, and communities, and consider the impact of those values on your decisions as a consumer or employee. [TAKE ACTION] Do this now: Reflect on your experiences and interactions with businesses and consider the values they demonstrate in their behavior toward employees, customers, and suppliers. Evaluate the transparency of the brands you support and consider the impact of their values on your decisions as a consumer or employee. Bios Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ [https://storytellerschannel.com/] For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ [https://www.linkedin.com/in/wgayleturner/]  Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn more. https://www.linkedin.com/in/shelli-jost-brady-94b44835/ [https://www.linkedin.com/in/shelli-jost-brady-94b44835/] Download a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire [https://storytellerschannel.com/inspire] Ajax Greene is a polymath who has synergized being a world-class athlete, a successful business leader with a 40-year meditation practice into a focused mission to bring coherence to the global economy one person and one organization at a time. He believes brain coherence is the foundation that human and business success is built on. Check out Coherence Collaborative https://coherencecollaborative.com/ [https://coherencecollaborative.com/] or his LinkedIn profile to learn more. https://www.linkedin.com/in/ajaxgreene/ [https://www.linkedin.com/in/ajaxgreene/] Keywords Gayle Turner, The Storytellers Channel, Shelli Jost Brady, Alchemy Consulting, Ajax Greene, Coherence Collaborative, brand, employees, customers, suppliers, communities, finance community, investors, stockholders, Wall Street, large corporations, multi stakeholder model, pharmaceutical industry, accounts payable, business practices, advertising agencies, subcontractors, cash flow, values, consumer attitudes, transparency, competitive advantage, company culture, behavior, business decisions, business ethics, business values, business transparency, employee treatment, vendor treatment, business competition, business relationships

S18 E5 Making Core Values Work in Your Organization

"Money rules all, and I wasn't profitable, so therefore, was irrelevant to them." - Ajax Greene The conversation delves into the impact of organizational values on customer experiences, particularly in large corporations like Microsoft. [Why This Is Important] The main message of this episode is to understand the significance of aligning organizational values with customer experiences. Becoming a person worth listening to involves considering the impact of values on customer interactions. [What you need to know] Listeners should know that large corporations often prioritize cost over customer experiences, resulting in potential dissatisfaction and disengagement. [What you need to do] 1. Evaluate your organization's values and assess their impact on customer interactions. 2. Consider the values of the companies you support and whether they align with your personal values and expectations. [TAKE ACTION] Do this now Reflect on the values of the organizations you engage with and consider how they may influence your decision to continue supporting them. This episode of Stories Matter sheds light on the importance of aligning organizational values with customer engagement, urging listeners to evaluate the values they support in the businesses they engage with. Bios Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ [https://storytellerschannel.com/] For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ [https://www.linkedin.com/in/wgayleturner/]  Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn more. https://www.linkedin.com/in/shelli-jost-brady-94b44835/ [https://www.linkedin.com/in/shelli-jost-brady-94b44835/] Download a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire [https://storytellerschannel.com/inspire] Ajax Greene is a polymath who has synergized being a world-class athlete, a successful business leader with a 40-year meditation practice into a focused mission to bring coherence to the global economy one person and one organization at a time. He believes brain coherence is the foundation that human and business success is built on. Check out Coherence Collaborative https://coherencecollaborative.com/ [https://coherencecollaborative.com/] or his LinkedIn profile to learn more. https://www.linkedin.com/in/ajaxgreene/ [https://www.linkedin.com/in/ajaxgreene/] Keywords Stories Matter, leaders, transform lives, power of stories, drive meaningful change, Gayle Turner, Storytellers Channel, transformative power of story, Shelli Jost Brady, Alchemy Consulting, turning vision into reality, aligning organizational values, Ajax Greene, Coherence Collaborative, fostering coherence, values, employee retention, engagement, brand constituencies, employees, customers, suppliers, community, financers, investors, large corporations, Netflix, Microsoft, Wall Street, technology problem, customer service, division of labor, customer experience, core values, organization values, organizational alignment, business values, leadership transformation, storytelling, intentional storytelling, value alignment.