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Super Marketers

Podcast by Sairam Krishnan

English

Business

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About Super Marketers

Interviews with marketing superstars to understand how they built their careers, plus the secrets behind their greatest campaigns. Hosted by Sairam Krishnan (Head of Marketing at Atomicwork, ex-Freshworks and Accel). Episodes include conversations with startup marketing leaders, CEOs, CMOs, and experts across all aspects of modern startup marketing. Follow Sairam Krishnan on Twitter - https://twitter.com/_sairamkrishnan Join 5000+ readers of Sairam's marketing newsletter here - http://thecmojournal.com/

All episodes

4 episodes

episode Episode 3 - Shreyas Achar artwork

Episode 3 - Shreyas Achar

Shreyas is Head of Marketing at Plum, an employee healthcare startup, which I think does some of the best B2B brand work in the country. Earlier, he’s had stints at SaaS startups like CleverTap and Razorpay. One of his major early stints was in software sales, the influence of which we speak about in our conversation. We spend a good amount of time talking about imposter syndrome, and about finding your feet as a marketer. It is probably the most honest conversation about this particular topic I have had. I hope you enjoy it. Shreyas has an engineering degree from SASTRA, Thanjavur, and an MBA from ISB, Hyderabad. Shreyas Achar on LinkedIn - https://www.linkedin.com/in/shreyasachar/ Sairam Krishnan on LinkedIn - https://www.linkedin.com/in/sairamkrishnan/ This episode is brought to you by SocialPilot, the only social media marketing tool you will ever need. You can check it out here - https://www.socialpilot.co/

24 Aug 2023 - 52 min
episode Episode 2 - Sai Ganesh artwork

Episode 2 - Sai Ganesh

Sai Ganesh is a brand consultant, quiz host, and founder of the quizzing platform India Wants to Know. Until 2022, Sai led brand for Dunzo, where he also managed a superstar team that built a wonderful brand from scratch. Earlier, Sai was AVP of Marketing at Zomato, where he worked with what I call the first team of Indian social media marketing. He also spent 3 years at beverage giant AB InBev and worked on several motorcycle brands, which we speak about. Sai has a masters in marketing from IIM Indore, and this conversation was also a nostalgia trip for 90s advertising buffs like me. Sai Ganesh on LinkedIn - https://www.linkedin.com/in/sai-ganesh-ullas/ Sairam Krishnan on LinkedIn - https://www.linkedin.com/in/sairamkrishnan/ This episode is brought to you by SocialPilot, the only social media marketing tool you will ever need. You can check it out here - https://www.socialpilot.co/.

13 Jul 2023 - 54 min
episode Episode 1 - Lavanya Mohan artwork

Episode 1 - Lavanya Mohan

Lavanya Mohan heads social media at ACKO, where she works on brand and content strategy. Before ACKO, she led content and social media for Mad Street Den. She has also been a writer for a long while now, with stories in Vogue Business, Fashionista, ELLE, BuzzFeed India, Architectural Digest, Verve India and Conde Nast Traveller, among others. She is also a regular contributor to The Hindu. She writes a popular newsletter on finance from a female perspective called Pennmoney. Lavanya is a chartered accountant by qualification, and practises in Chennai. The blog we speak about in the episode, on 'What is the thing only you can do', is here - https://shorturl.at/kxK12. Sairam Krishnan on LinkedIn - https://www.linkedin.com/in/sairamkrishnan/ Lavanya Mohan on LinkedIn - https://www.linkedin.com/in/lavsmohan/ This episode is brought to you by SocialPilot, the only social media marketing tool you will ever need. You can check it out here - https://www.socialpilot.co/.

1 Jun 2023 - 55 min
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