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The Cultural Shift: Driving Change in Large Corporations with Will Silverwood

41 min · 13. apr. 2026
episode The Cultural Shift: Driving Change in Large Corporations with Will Silverwood cover

Description

Featuring insights from Will Silverwood, former head of sustainability at Whitbread, David Chenery explores what it really takes to drive sustainable change inside a multi-billion-pound organisation. From boardroom resistance to on-the-ground action, they unpack the genuine challenges facing large-scale hospitality — and whether companies of that size can ever truly walk the talk on sustainability. Reassemble https://reassemble.studio [https://reassemble.studio/] Whitbread https://www.whitbread.co.uk [https://www.whitbread.co.uk/] Too Good To Go https://toogoodtogo.co.uk [https://toogoodtogo.co.uk/] Sustainable Tech for Good https://sustainabletech4good.co.uk/ [https://sustainabletech4good.co.uk/]

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13 episodes

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Why isn't sustainability a status symbol?

We're sharing the 5 minute pitch David gave at the Great Green Balloon Debate, hosted by HOSPA in London last month. David shares his argument that sustainability needs a fresh narrative - one centred on social value, positive impact, and compelling stories. And of not being afraid of reclaiming the word 'status'. Rather than being viewed as an obligation, sustainability should be positioned as something aspirational and desirable. Could making sustainability a status symbol help accelerate change? HOSPA [https://www.hospa.org/] Youtube - All the other videos from the night [https://www.youtube.com/playlist?list=PLwjcXMqZmTYxlLlE5GyHvypuQNsU5K3HN] Apricity [https://www.apricityrestaurant.com/] RAW Workshop [https://www.raw-workshop.co.uk/]

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episode The Cultural Shift: Driving Change in Large Corporations with Will Silverwood artwork

The Cultural Shift: Driving Change in Large Corporations with Will Silverwood

Featuring insights from Will Silverwood, former head of sustainability at Whitbread, David Chenery explores what it really takes to drive sustainable change inside a multi-billion-pound organisation. From boardroom resistance to on-the-ground action, they unpack the genuine challenges facing large-scale hospitality — and whether companies of that size can ever truly walk the talk on sustainability. Reassemble https://reassemble.studio [https://reassemble.studio/] Whitbread https://www.whitbread.co.uk [https://www.whitbread.co.uk/] Too Good To Go https://toogoodtogo.co.uk [https://toogoodtogo.co.uk/] Sustainable Tech for Good https://sustainabletech4good.co.uk/ [https://sustainabletech4good.co.uk/]

13. apr. 202641 min