Sync or Sink: Aligning Marketing and Sales

The Data-Driven CEO’s Guide to Marketing & Sales Alignment

We’re closing out Season 1 in style with the captain of the ship himself - Joe Galeas, MBA, PMP. As CEO of Scheidt & Bachmann USA, Inc. Joe isn’t just running the show - he’s a data-driven, process-obsessed, culture-building, financial-choreographing powerhouse who knows what it takes to keep teams thriving. One thing he’s dead serious about? Marketing and sales alignment. In his world, if these teams aren’t rowing in the same direction, the ship is sinking fast. But don’t worry, this episode isn’t all charts and KPIs - we had some fun, too. Even if Joe Galeas (from Boston) and Joe Fontana (from NY) may never agree on baseball (𝑙𝑒𝑡’𝑠 𝑗𝑢𝑠𝑡 𝑠𝑎𝑦 𝑡ℎ𝑖𝑛𝑔𝑠 𝑔𝑜𝑡 ℎ𝑒𝑎𝑡𝑒𝑑), they do agree on one thing: 👉 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐒𝐚𝐥𝐞𝐬 HAVE to work together - because without alignment, you sink. Period. This is the perfect way to wrap up an incredible first season. 🎧

From Hostage Negotiations to Sales Mastery - w/ Sebastian Hidalgo

On our latest episode, Sebastian brought absolute FIRE on: ♠️ Marketing & sales alignment – Why it’s broken and how to fix it ♠️ Sales training that actually works – No fluff, just real strategies ♠️ Business strategy & negotiation – Lessons from high-stakes hostage negotiations (yes, you read that right!) Sebastian D. P. Hidalgo [https://www.linkedin.com/feed/#]'s background makes him one of the most strategic and sharp negotiators out there. If you’re looking to close more deals, strengthen sales & marketing collaboration, and sharpen your negotiation skills, you do NOT want to miss this! Learn more: www.sypnotic.com

Sales, Strategy & a Splash of Wine w/ Patrick Dubois

What do sales coaching and winemaking have in common? A perfect blend of patience, strategy, and the right ingredients for success! In this episode, our guest—a sales coach and wine enthusiast - uncorks his sales expertise to help teams optimize strategy, improve brand positioning, and drive real results. He also shares why sales and marketing should walk hand in hand, just like a fine wine and a great meal. Pour a glass and tune in for sharp sales insights, business wisdom, and a passion for growth! For more info on our guest visit: https://www.salesgrowthtoday.com https://www.stellarridgevineyard.com/

Chatting w/ Beatrice, the badass of Brand.

Branding: Nail it, and you build a legacy. Miss the mark… and, well, you get the Jaguar situation. 🐆😅 On this episode, we sit down with Beatrice Gutknecht, a powerhouse Brand Strategist who helps service-based SMBs stand out, streamline their marketing, and convert the right audience effortlessly. We dive into the real impact of branding—how getting it right sets the foundation for the entire business and why so many brands get it so wrong. Beatrice brought the expertise, and we brought the vibes. 🔥 Tune in for a conversation that’s as insightful as it is fun—because we love a badass marketer who knows how to shake things up. 🎙️💡

Love Your Customers, Grow Your Business w/ Gain Relationship

This Valentine’s Day, we’re talking about the most important relationship in business - the one with your customers. On this episode of Sync or Sink, we’re joined by Sophia Agustina and Margaret Safford, co-founders of Gain Relationship, to explore the 9 Cs Framework—a go-to-market strategy designed to bring you closer to your customers and drive real business impact. From trust and alignment to meaningful relationships, we’ll dive into how being truly customer-centric can fuel growth and long-term success. Tune in to learn how to make your customers love you - so you can love those revenue results right back!